How to Promote Video Ads on Instagram

Video marketing is the future and Instagram is one of the most sought after channels of video promotion after YouTube. Recently, Instagram increased the video length to 60 seconds. Needless to say it was received warmly by online marketers who aspire to promote and attract visitors with a tailored video content. Along with creative aspect, promoting videos on Instagram requires a touch of genius.

Here are some tips as to how you can promote Video ads to drive sales and garner sufficient exposure for your brand:

1- Have An Objective For Your Video Ads

Instagram just like any other social platform is ever changing. The trends and patterns can see a significant shift overnight. Before settling up for any strategy it is essential to know the objective of the video and then give reasons to the viewer to follow or share it with their peers.

If you look at the best video ads uploaded on Instagram in April 2016, you can clearly see their marketing strategy and its effectiveness. Here are some key takeaways:

(more…)

How Content Marketing Strategy Boom Startup E-commerce Business

Nothing is impossible to achieve if you have good resources and investment. Most experts say online marketing for e-commerce sites is difficult, but it is not difficult even doing SEO for an e-commerce website is too easy by implementing these essential content marketing strategies for your e-commerce site to increase organic traffic, ranking and online sales.

Know your target audience

Know your target audience

Why content marketing fails? Without knowing your targeted audience content will not help you more to get 100% benefit from your content marketing efforts, most content marketers produce content for a blog post, white paper, video marketing, infographics, e-books, newsletter and more but how much they get the result? Only 30% get good result. Before producing content we must know what our targeted audiences are looking for, what kind of topic should we produce, how our content will help our audiences and force them to visit our website and buy our products. Don’t develop any content to publish without any output.

(more…)