Instagram analytics tools for tracking ROI

According to the study by Buffer there are 800 million users who are using and sharing images and contents each day on Instagram. Now day’s online business or brands are targeting Instagram more than ever to get more sales and brand awareness by posting photos, videos, and stories but the question is, are they able to track the performance of the marketing campaign? A marketing campaign can’t be successful until we don’t track and analyze the output of what we are doing.

In this post, I am going to share the best Instagram analytics tools to track the performance of marketing strategy and help you go deeper into your data like Impressions, reaches, engagement, audience metrics and much more, here are tools that you can use:

Instagram Insights

In-built tool by Instagram, you need to create a business account to access Instagram Insights, and with the help of this tool, you can track your post, images, stories engagements, reach, impressions and other performance of your account.

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