{"id":301,"date":"2018-10-16T12:07:47","date_gmt":"2018-10-16T12:07:47","guid":{"rendered":"http:\/\/www.lbswebsoft.com\/blog\/?p=301"},"modified":"2025-10-09T10:17:32","modified_gmt":"2025-10-09T10:17:32","slug":"leverage-video-double-marketing-roi","status":"publish","type":"post","link":"http:\/\/www.lbswebsoft.com\/blog\/leverage-video-double-marketing-roi\/","title":{"rendered":"How to leverage Video to double your marketing ROI"},"content":{"rendered":"<p>The digital domain is a rapidly evolving marketplace. If you are using interesting text to attract users, it\u2019s good. If you are using infographics, even better. But if you are NOT using Video Marketing, you need to make significant changes in your marketing strategy, right now!<\/p>\n<p>Let us look at some statistics:<\/p>\n<ul>\n<li>Video on landing page can increase conversion by 80% or more.<\/li>\n<li>Companies using video marketing enjoy 41% more web traffic.<\/li>\n<li>Video amounts for 55% of all mobile data traffic.<\/li>\n<li>Video drives 157% more organic traffic from search engines<\/li>\n<li>4 times as many customers would rather watch a video than read about it.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/video.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-302 aligncenter\" src=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/video-1024x352.jpg\" alt=\"\" width=\"648\" height=\"223\" srcset=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/video-1024x352.jpg 1024w, http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/video-300x103.jpg 300w, http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/video-768x264.jpg 768w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/a><\/p>\n<p>Sources- Aberdeen, Visually, Brightcore, eMarketer<\/p>\n<p><!--more--><\/p>\n<p><strong>Video Marketing is hot<\/strong><\/p>\n<p>Videos are fun to watch and easy to share. An interesting video gets your message across voluntarily and with ease. 90% of users say that <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/\">product videos help them to make a decision to buy a product<\/a>. Additionally one in four consumers will lose interest in a company that does not incorporate video content on any of their channels.<\/p>\n<p>But even without the statistics you know that video marketing is the next big thing. It is estimated that within the next few years huge improvement on all web traffic from videos.<\/p>\n<p>Video marketing, quite simply is incorporating videos in your marketing. The concept is simple, just make an interesting video about your product or service and upload it on a hosting website. Post the link or better still embed the video at relevant pages and wait for the user to engage with it. If your video succeeds in generating user\u2019s curiosity, you have favorably turned a visitor into a potential customer.<\/p>\n<h2>Factors that shape a video marketing campaign<\/h2>\n<p><strong>Target Audience<\/strong><\/p>\n<p>Your marketing should not be a one size fits all approach. You need to tailor it according to the needs of your consumer.<\/p>\n<p>A video marketing company Eyeview was able to generate 6X ROI to a home improvement retailer by implementing a one-to-one video marketing approach. They delivered over 180,000 \u201cpersonalized\u201d videos to over 7 million visitors.<\/p>\n<p>For a more efficient targeting of customers, remember:<\/p>\n<ul>\n<li>You are there to solve a UNIQUE PURPOSE.<\/li>\n<li>You need to build TRUST by showing that you care.<\/li>\n<li>Define a VALUE PROPOSITION.<\/li>\n<li>APPEAL and not just force to EDUCATE.<\/li>\n<\/ul>\n<p><strong>Budget<\/strong><\/p>\n<p>Cost is a major factor to drive your campaign in any type of marketing. SMBs generally skip digital marketing efforts altogether in fear of incurring heavy costs. <a href=\"https:\/\/www.vidyard.com\/ascend-2-the-benchmarks-for-video-marketing-victory\/\">According to a study<\/a> 39 percent of respondents cited this as a challenge. But times are changing and Digital marketing as well as video marketing is well within reach of small time businessmen. Opposed to popular misconception, it is fairly easy to create an appealing video these days:<\/p>\n<p><strong>Message and purpose<\/strong><\/p>\n<p>While you might have overall marketing campaign goals in your mind, but every single video must have a unique purpose. When developing the script everything must relate to that \u201cunique purpose\u201d. DO NOT jump to start making a video before answering strategic questions like the message of video, business objective, desired response from the viewer etc.<\/p>\n<p><strong>Remember<\/strong>:<\/p>\n<ul>\n<li>Online viewer has a very short attention span, unless you are making a product description video, interview or a lecture keep your video as short as possible.<\/li>\n<li>Get to the point quickly: Do not waste time in boasting about your company and its legacy. Keep the video to the point and wrap it up in about 2:30 minutes (a shorter video is much better)<\/li>\n<li><a href=\"https:\/\/www.convinceandconvert.com\/social-media-case-studies\/effective-video-marketing\/\">Use Emotions<\/a>. Emotions do not necessarily means sadness. It can be anything ranging from humour, warmth, excitement or even anger. A video which target user\u2019s emotions generates more views and share.<\/li>\n<li>Be creative. You need not stick to a single emotion to drive your message. You can even mix two or even three emotions to make your video more interesting. Just keep it short enough for a user to engage.<\/li>\n<\/ul>\n<p><strong>Timing<\/strong><\/p>\n<p>While your video content needs to be individually targeted, the opposite is true for its sharing.<\/p>\n<ul>\n<li>You need a right consumer at a right place, at the right time in the right frame of mind<\/li>\n<li>Do not send out your campaign on the right day and expect to break the internet. It\u2019s not that simple. All the factors are important<\/li>\n<li>A specific time of the year like Father\u2019s day or New Year provides you a great opportunity to kickstart a unique video campaign.<\/li>\n<\/ul>\n<p><strong>Promotion<\/strong><\/p>\n<p>In order to create an <a href=\"http:\/\/www.lbswebsoft.com\/blog\/promote-video-ads-instagram\/\">effective video marketing campaign<\/a> your video needs to be seen by a huge audience. You need to promote it extensively for users to discover it.<\/p>\n<ul>\n<li>It improves your visibility. It is also a major feature of SEO.<\/li>\n<li>It increases traffic. To your video and your website as well.<\/li>\n<li>Builds hype around your product and makes a user curious about your video.<\/li>\n<\/ul>\n<p><strong>Consistency <\/strong><\/p>\n<p>The most impressive feature of a good brand is their consistency, if the brand fails to reciprocate the results, its user base starts to crack up and eventually disengage.<\/p>\n<ul>\n<li>Makes you a reliable brand.<\/li>\n<li>If you have successfully created a buzz earlier, people start to look forward to your videos in advance.<\/li>\n<li>Conveys your brand\u2019s identity, outlook and attitude.<\/li>\n<\/ul>\n<p>Uncountable numbers of companies are employing video marketing to boost their brand awareness and subsequently the conversion rates. Here are some uses of video marketing:<\/p>\n<p><a href=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/brand-enhancment.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-303\" src=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/brand-enhancment.png\" alt=\"\" width=\"750\" height=\"441\" srcset=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/brand-enhancment.png 750w, http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/brand-enhancment-300x176.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<h3><strong>Steps to create an effective marketing campaign<\/strong><\/h3>\n<p>Let\u2019s give you a step by step methodology based on the aforementioned factors to successfully implement video in your marketing strategies:<\/p>\n<p><strong>Research for Personalization:<\/strong><\/p>\n<ol>\n<li>Do an exhaustive pre-production research about your audience<\/li>\n<li>Your marketing efforts must include the language that reflect your target market and resonate with them.<\/li>\n<li>Use <a href=\"https:\/\/towardsdatascience.com\/getting-started-with-behavioral-analytics-ba6d13d5a61d\">data science to do a behaviour analysis<\/a> of your audience. Try to gauge what \u201cclicks\u201d with them.<\/li>\n<\/ol>\n<p><strong>Cost analysis:<\/strong><\/p>\n<ol>\n<li>Decide the format of your video. You can create an animated video, a short story or even a slideshow video.<\/li>\n<li>Decide budget according to the \u201cviral potential\u201d and your target market.<\/li>\n<li>Understand distribution methods. Analyse the success of your campaign across multiple channels<\/li>\n<li>Forecast ROI of your video campaign: absolute ROI, relative ROI, distribution modeling<\/li>\n<\/ol>\n<p><strong>Production:<\/strong><\/p>\n<p>Based on your budget you can employ the following methods to create an effective video<\/p>\n<ol>\n<li>Employ a <a href=\"https:\/\/clutch.co\/agencies\/video-production\">professional video production company<\/a>&#8211; The best (and most expensive) option is to hire a company to create video advertisement of your product. You can have the script and models ready and ask the company to ONLY shoot the video or you can ask the production firm to do the video marketing right from the ground up.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>Use <a href=\"https:\/\/www.oberlo.com\/blog\/best-free-video-editing-software\">softwares to create and edit your video<\/a> &#8211; You might need some technical skills and a lot of creativity to make yourself a video good enough for marketing. There are free tools that create video of your Powerpoint presentations and photos with standard transition effects like fade, hide, zoom in\/out. However they look very unprofessional and you need to buy the product to remove software\u2019s watermark.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>Use unconventional approach- The unlimited digital exposure and ceaseless innovations have restructured the ways in which videos are made. Let\u2019s look at some amazing ideas:<\/li>\n<\/ol>\n<ul>\n<li>Vlog- <a href=\"http:\/\/filmora.wondershare.com\/business\/vlogging-tips.html\">Start a Vlog (Video blog)<\/a>It is an amazing technique to reach viewers. Countless stars have emerged by uploading a video from their WEBCAMS!<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/expandedramblings.com\/index.php\/vine-statistics\/\">Vines <\/a>and <a href=\"http:\/\/www.socialmediaexaminer.com\/use-short-video-for-social-marketing\/\">ultra short videos<\/a>&#8211; It reflects the transition of audience\u2019s requirement. Thousands of videos upload daily on wide ranging websites which are no more than 20 seconds. Still gains attention and generate large number of views.<\/li>\n<\/ul>\n<ul>\n<li>Turn your text into videos- Text needs to be read, a user has to make an effort to gain knowledge. But videos are a different medium. They \u201cshow\u201d information, hardly forcing the user to make an attempt.<\/li>\n<\/ul>\n<p><strong>Marketing<\/strong><\/p>\n<p>Here comes the main part. You have successfully created a video, now the main step is to promote it to let people know that your video exists<\/p>\n<ol>\n<li>Begin by recommending it to the people you know: friends, relatives, clients. Ask them to watch the video and sharing it online.<\/li>\n<li>Use free marketing via social media like Facebook, Google+, Twitter, Instagram etc. Make sure to link it to the social media account of your business.<\/li>\n<li>Embed your video at company\u2019s websites and blogs.<\/li>\n<li>Get your video listed in major search engines like Google and Yahoo. Focus on <a href=\"http:\/\/www.lbswebsoft.com\/seo-link-building-services.html\">SEO strategies to rank higher<\/a>.<\/li>\n<li>Collaborate with other companies but not the direct competitors to market your video.<\/li>\n<li>Consider paid marketing options like keyword marketing and <a href=\"https:\/\/www.youtube.com\/user\/advertise\">YouTube advertisements<\/a> if your budget allows.<\/li>\n<\/ol>\n<p><strong>Analyse<\/strong><\/p>\n<p>After you have successfully implemented the video marketing campaign, your work is still not over<\/p>\n<ol>\n<li>Review your video\u2019s performance using a <a href=\"https:\/\/www.searchenginejournal.com\/11-awesome-video-marketing-tools\/137767\/\">video marketing analytics tool.<\/a><\/li>\n<li>Ascertain what went right and what went wrong with your video.<\/li>\n<li>Rectify your mistakes and plan for the next campaign.<\/li>\n<\/ol>\n<h3><strong>Case study: Dollar Shave Club<\/strong><\/h3>\n<p>Dollar shave club has been the focus of many case studies since they launched a <a href=\"https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI\">viral video<\/a> that generated 18,000 new customers in the first 48 hours and growing to 330,000 customers by 2013!<\/p>\n<p>This graph succinctly explains the customer\u2019s response for the video<\/p>\n<p><a href=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/dsc.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-304 aligncenter\" src=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/dsc.jpg\" alt=\"\" width=\"903\" height=\"449\" srcset=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/dsc.jpg 903w, http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/dsc-300x149.jpg 300w, http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2018\/10\/dsc-768x382.jpg 768w\" sizes=\"auto, (max-width: 903px) 100vw, 903px\" \/><\/a><\/p>\n<p>Key takeaways from the study to use it in your video marketing campaign:<\/p>\n<ul>\n<li>Use of humour for engagement.<\/li>\n<li>A straightforward call to action to BUY THEIR BLADES.<\/li>\n<li>Short video. The total runtime of the video is 1:33 minutes.<\/li>\n<li>Subtly turns down other competitors by pointing out useless features in their products.<\/li>\n<li>Viral loop. They offered their customers a free month of razors for every referral.<\/li>\n<\/ul>\n<p>Moving pictures, sound and story, was the main reason behind Television\u2019s immense success. Though we have come a long way into a period of \u201cmobile television\u201d but the impact of videos and imagery only seems to grow stronger. Use video marketing to get your message across vast multitudes of users in a fun, motivational and entertaining way, boosting your conversion rates in the process.<\/p>\n<h3>Use Video Reels for Marketing<\/h3>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:6fdecfb9-e403-4863-8ef8-5dccf3cc9a56-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"65b7fcd4-2e66-48bf-94ea-7ae9e77849fb\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"670\" data-is-last-node=\"\" data-is-only-node=\"\">Using Reels for marketing is a powerful way to boost visibility and engagement. Start by identifying your target audience and aligning your content with their interests. Keep videos short, engaging, and visually appealing\u2014focus on storytelling, behind-the-scenes looks, tutorials, or product highlights. Use trending audio, relevant hashtags, and clear captions to increase discoverability. Include a strong call to action to guide viewers to your page, website, or product. Consistency is key, so post regularly and track performance analytics to understand what resonates. Adapt your strategy based on trends and feedback to continually improve your reach and results.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><span style=\"font-size: revert; color: initial;\">To effectively use video in your marketing efforts, start by identifying your target audience and setting specific goals for your video content. Then, develop a video strategy that includes planning your content, writing a compelling script, and capturing high-quality, engaging footage. Incorporate your brand elements during the editing process and include captions for accessibility. Once finalized, share your video on the most relevant platforms with a clear call to action. Lastly, track performance metrics to evaluate success and refine future video campaigns for better results.<\/span><\/div>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:6fdecfb9-e403-4863-8ef8-5dccf3cc9a56-0\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The digital domain is a rapidly evolving marketplace. If you are using interesting text to attract users, it\u2019s good. If you are using infographics, even better. But if you are NOT using Video Marketing, you need to make significant changes in your marketing strategy, right now! Let us look at some statistics: Video on landing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[8,3],"tags":[],"class_list":["post-301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"_links":{"self":[{"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/posts\/301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":3,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"predecessor-version":[{"id":790,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/posts\/301\/revisions\/790"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/media\/308"}],"wp:attachment":[{"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}