{"id":33,"date":"2017-01-11T23:24:18","date_gmt":"2017-01-11T23:24:18","guid":{"rendered":"http:\/\/www.lbswebsoft.com\/blog\/?p=33"},"modified":"2017-04-14T10:13:19","modified_gmt":"2017-04-14T10:13:19","slug":"real-time-data-real-game-changer","status":"publish","type":"post","link":"http:\/\/www.lbswebsoft.com\/blog\/real-time-data-real-game-changer\/","title":{"rendered":"Real Time Data- Real Game Changer"},"content":{"rendered":"<p>It is very difficult to define Art but Marketing does seem to fit in the description. Marketing needs innovation, it needs dedication and above all it needs knowledge with experience. Marketers create campaigns and spread awareness about their product or service by designing creative visuals and writing succinct but engaging content.<\/p>\n<p>Though marketing sounds pretty straightforward but new and continuous innovations has blurred the line between art and science in the domain.<\/p>\n<p><!--more--><\/p>\n<h2><strong>Real Time Marketing- The latest sensation<\/strong><\/h2>\n<p>The latest trend in targeting potential customer is the use of Real-time data. It refers to the data that is presented as soon as it is acquired. There may be various bottlenecks like bandwidth of the user and site traffic which may delay the data collection but the the term real time just means that a specific data is not designed to be kept back after its eventual usage.<\/p>\n<p>According to a <a href=\"http:\/\/www.smartinsights.com\/online-pr\/real-time-marketing-online-pr\/benefits-real-time-marketing\/\">research by smartinsights<\/a> about 3\/4th of the brands claimed that it was <strong>engagement<\/strong> and NOT the reach that made their marketing successful. In essence, it means that the content displayed to the end user must be in context to the \u201ccurrent conversation\u201d and therefore look more attractive and viable. Additionally the research also suggests that real-time engagement also increases customer satisfaction.<\/p>\n<h2><strong>Subtle Uses of Real-Time Action<\/strong><\/h2>\n<p>Using Real-Time data can boost your marketing campaign immensely. With the far and wide reach of Internet and Social Media, data about the marketing campaigns can be easily collected, in real time.<\/p>\n<p>Businesses use the following strategies to make use of real time marketing:<\/p>\n<ul>\n<li><strong>Triggered Emails<\/strong>\u2013 Emails that are sent out to customers as soon as a specific action is undertaken by user<\/li>\n<li><strong>Customer query and complaints<\/strong>\u2013 When an issue is raised by a customer, the resolution in real- time by using chat box or similar techniques can enhance the reputation of your business to a great extent.<\/li>\n<li><strong>Social Media Engagement<\/strong>\u2013 Customer response to various services generates relevant suggestions of \u201cmore pages they may like\u201d.<\/li>\n<li><strong>Social Media Events<\/strong>\u2013 The worldwide breaking news get featured on major social media tools instantly (consider # trend).<\/li>\n<li><strong>Live Events<\/strong>\u2013 Global phenomenons are covered and broadcasted live on number of online platforms. As soon as a major activity occurs, the behaviour of the platform changes considerably.<\/li>\n<li><strong>Location-specific results<\/strong>\u2013 The results and suggestions for a the same user behaviour changes with location to a large extent.<\/li>\n<\/ul>\n<h2><strong>How can you use Real time Data for Marketing more effectively<\/strong><\/h2>\n<p><strong>Google Analytics<\/strong>-It is impossible not to mention Google when it comes to Digital Marketing. Google analytics can show you real time data like \u201cnumber of people currently on your website\u201d, page view per second, page view per minute, top active pages etc. The feature can be accessed after logging into the analytics account in the left hand navigation. Do A\/B testing and implement changes by gauging the audience on your page and their current behaviour.<\/p>\n<p><a href=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/realtime.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36\" src=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/realtime.jpg\" alt=\"\" width=\"633\" height=\"430\" srcset=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/realtime.jpg 633w, http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/realtime-300x204.jpg 300w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/a><\/p>\n<p><strong>Twitter- <\/strong>The twitter trend data can be a great resource for all the marketers trying to implement real time marketing for their campaigns. <a href=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/twitter.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-35 alignright\" src=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/twitter.jpg\" alt=\"\" width=\"174\" height=\"173\" srcset=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/twitter.jpg 275w, http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/twitter-150x150.jpg 150w, http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/twitter-60x60.jpg 60w\" sizes=\"auto, (max-width: 174px) 100vw, 174px\" \/><\/a>It shows what people are talking about with very little or minimal delay. Twitter even provides \u201cpromoted trend\u201d for reaching far and wide twitter community. The trend can be tailored according to the location (by choice) to gauge hot topics in a specific country or state or even city.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Google trends<\/strong>\u2013 Another very potent real time marketing tool from Google. You can check the latest online trends with utmost ease and minimal effort. Trending results can be tailored according to the location and the various different categories as shown.<\/p>\n<p><a href=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/google-trends.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34\" src=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/google-trends.jpg\" alt=\"\" width=\"1196\" height=\"612\" srcset=\"http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/google-trends.jpg 1196w, http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/google-trends-300x154.jpg 300w, http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/google-trends-768x393.jpg 768w, http:\/\/www.lbswebsoft.com\/blog\/wp-content\/uploads\/2017\/04\/google-trends-1024x524.jpg 1024w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\" \/><\/a><\/p>\n<p>Marketing strategies need to evolve with time, if the strategies employ archaic tools, the campaign might suffer and push your investment in vain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is very difficult to define Art but Marketing does seem to fit in the description. Marketing needs innovation, it needs dedication and above all it needs knowledge with experience. Marketers create campaigns and spread awareness about their product or service by designing creative visuals and writing succinct but engaging content. Though marketing sounds pretty [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[23],"class_list":["post-33","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-real-time-marketing"],"_links":{"self":[{"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/posts\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":2,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/posts\/33\/revisions"}],"predecessor-version":[{"id":102,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/posts\/33\/revisions\/102"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/media\/38"}],"wp:attachment":[{"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/categories?post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.lbswebsoft.com\/blog\/wp-json\/wp\/v2\/tags?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}