Category: Content Marketing

How to Optimize Content for ChatGPT, Gemini, and Perplexity?

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The internet search landscape is changing significantly. For years, professionals relied on SEO. With the coming in of AI tools, there’s been a massive shift. Roughly 20% of humanity uses AI tools for various purposes, with 500-600 million engagements per day. Amongst all, ChatGPT, Gemini, and Perplexity are the most commonly used AI tools.

With the growth of AI, SEO professionals are now turning to AEO or Answer Engine Optimization. Through AEO, you can tailor your web content to AI search engines. If you want your business to grow online today, it is important to tailor your content to AI engines. These help to boost searchability and visibility. Recent studies show that AI-powered search engines now handle 30% of online searches.

Let’s explore how to optimize content for these AI-powered engines.

What are AI Overviews?

Formerly known as Search Generative Experience (SGE), AI overviews are Google’s entry into generative AI, integrated into core search results. Google now just doesn’t provide links as answers to your queries, but a concise answer. An AI-generated summary appears at the top of the SERP as an answer to the user’s query.

Botify’s AI Overviews study shows that AI overviews currently appear in around 47.4% of search queries. This is having a significant impact on how users interact with search. These AI overviews extract information from various sources, such as the web, and provide a direct citation for each. Businesses and content creators are no longer depending on ranking #1; they are focusing on staying relevant, per AEO.

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The Evolution of Organic Search AI and LLM Insights

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“Organic search” is a term used for results or listings that appear organically on a search engine result page and that are not paid for.

Apparently, some businesses run paid or pay-per-click campaigns that make their websites appear above the search listings; these lists in the search results are called paid search results or search engine ads. Both organic search results and paid research results work differently and, to some extent, serve different purposes for the marketer.

What is Organic Search?

It is the SEO strategies, applied by a business, that get their website appear on the SERP organically or naturally. The better you optimize your pages, the higher they appear in search results.

Search engines, like Google, Yahoo, Bing, and others, use complex algorithms to list websites in search results on the basis of a few factors. For example:

  • How relevant is a website or page for the user’s search query?
  • What value does the page offer to the user? Does the page offer any resolution to the user’s query?
  • Does a page have high-quality backlinks? What is the domain authority of the page?

Of these, the most important factor is relevance. If the bots or crawlers sent by the search engine sense that your website is relevant to the user’s search query, it will show up in the organic search listings. You technically don’t pay a penny to the search engine for getting a rank or position on the SERP, or search engine result page.

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The Future of SEO Marketing Isn’t Humans vs AI- It’s Humans with AI

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Several business owners have lately observed their website traffic going down. Around 60% of searches today don’t end up in a click. Why? Because people receive answers from AI. As soon as one puts up a query, you’ll get AI-generated, accurate answers. Thus, one may not need to visit the website either.

Don’t be worried. The good news is, the AI that is probably killing your business’s traffic will also help to drive growth. When AI and SEO work together, it can drive wonders. SEO isn’t only about keywords, algorithms, and rankings. It’s about building trust. It’s about strategy and social much more.

SEO Marketing in the Age of AI

With the coming of AI, the customer search behaviour is changing significantly. Well, Google has been weaving AI into its search algorithm for a very long time. RankBrain can easily interpret content, while BERT helps search engines understand language’s context better.

Despite all this, a significant question remains: Is SEO relevant in the age of AI? Well, sure it is. You may come across headlines that say AI will replace SEO or SEO is dead, but don’t just believe them. SEO is not dead; it is evolving. AI will only improve the process. Many are calling it Adaptive SEO.

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SEO Trends to Watch in 2026: What’s Changing (and How to Stay Ahead)

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SEO is one of the most dynamic fields. Managing the changes and updates can often be tricky for online businesses. It is incredibly crucial to stay informed about the latest SEO trends. Why? That’s one of the key ways to stay ahead in the industry. It also plays a vital role in beating your competitors.

With 2026 being just around the corner, there have been a lot of advancements in SEO lately. It is anticipated that the global market for SEO would reach $143.9 billion by 2030. Building an SEO strategy in 2026 would mean having discipline and something that will cut through the noise. But with all AI things going on, will SEO be relevant in 2026?

Will SEO Be Relevant in 2026?

Yes, very much. SEO will still be relevant and practical in 2026. There are around 99,000 searches on Google per second, even in 2025.

From keywords to backlinks, everything will be of utmost importance. Technical SEO, on-page SEO and every other component of SEO will be relevant and valid in 2026.

So, if you’re worried about what to do ahead, you need to refine the strategies. The sentiment of your target audience may have changed. However, the effectiveness of SEO is still very relevant. Many people are also looking into ways to hack into new strategies. If you do it the right way, that could play in your favour.

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The Future of Marketing: GEO vs AEO vs SEO

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Internet marketing is evolving rapidly and it is moving beyond traditional search rankings. Every marketer should have a great idea about what are the main differences between GEO vs. AEO vs. SEO. Being a webmaster, you will need to know how to integrate them all together to stand out in an AI-driven world. By 2026, most companies will start optimizing their website for answer engines, generative AI, and traditional search.

There will be nearly 25% drop in traditional searches by the year 2026, as predicted by Gartner. SEO, AEO, and GEO are essential to boost visibility in the AI era.

Let’s break down what exactly the differences between GEO vs. AEO, vs. SEO.

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