Category: SMO

Why social media marketing strategy?

Today, more than ever in history, social media platforms have become the principal source of information surpassing print and other media platforms. Further, the current COVID 19 pandemic has acted as an impetus to the ever increasing adoption of social media.

More and more people are staying up to date through Twitter, Facebook, Linked In, and Instagram. As the enterprises over the world are grappling with decreasing profits and staff well being, a social media marketing strategy will be the key. Why? Because with restricted movement, social distancing more consumers now are active online. A report from Data Report shows how the use of social media has increased by 51% during this pandemic.

Alt-text: The use of social media across the world during the COVID 19 pandemic.

To survive this change, your business must have a different approach to maintain its customer base.

How to improve social media marketing strategy for business?

The biggest impact of social media on marketing strategy is that it gives the power to reach the targeted audience and stay engaged with them. Increased website traffic, brand awareness, brand loyalty, higher sales, etc. are some of the other impacts of social media on the marketing strategy of a brand. You can leverage these benefits and achieve your business goals with the following social media marketing strategy.

Successful social media marketing requires more than gaining a massive following. 

After all, what good are hundreds of followers if you can’t engage them effectively and, in turn, encourage them to act on your offers and buy from you? 

The solution? Develop a winning social media audience engagement strategy that helps you turn followers into paying customers. 

Start your efforts to boost audience engagement with these five social media marketing hacks. 

1. Stick to a posting schedule

Posting content regularly on a consistent schedule can help you maintain a solid online presence across your social channels.

With a regular schedule, you can continuously churn out interesting and compelling content that keeps your audience engaged. 

However, content creation and distribution can take a toll on your time and energy since it involves many things, from researching your audience to following tried and true content writing tips. 

The key is to develop the most efficient way to post and share content across your social media marketing channels. 

One solution is to use reliable tools with automation features. The right tools can make posting and sharing content more organized, streamlined, and stress-free.

Ask any marketer and they will tell you that they are posting high-quality and original content. And it could be true that while posting on social media, they make it fun and memorable. But have you ever realized that you are boring your audience instead of engaging them and making profits from your campaigns?

Whether you are running paid advertisements or you are using organic content connections to bring in conversions and sales, your first thing to look at is the content. Quality drives the success of your campaigns on social media, and you should focus on engaging your audience in everything you post.

This post reveals 5 ways in which you are ruining your business with annoying content on social media. We will also help you to fix the errors so that you can improve your content and increase user engagements. For maximal profitability, you need to check every aspect of mistakes you could be doing, and work on improving so that your prospects can take action with valuable content.

Here are the mistakes you should start cleaning out on your social media content. You should have started already because, as you already know, you are annoying your potential customers and scaring them away.

Read More

There is no doubt that Instagram is literally in fashion. Designers and brands have turned towards this platform to help them gain popularity among fashion lovers. As image and social media networks take on the center stage for fashion and luxury companies, fresh strategies on how to optimize digital technology keep emerging.

While some like Chanel, one of the most valuable luxury, fashion, and accessories brand in the world, has a big budget to spend hiring the best Insta marketing team money can buy, smaller brands seeking to turn a profit might have a bigger challenge trying to gain significant visibility on Instagram. For such brands, what are the practical options available to them? Here are some of the most innovative ways that can help fashion brands generate sales on Instagram.

Use High-Quality Product Images

Instagram is a visual content platform, and the first thing people notice about visual content such as images is its quality. Well, on Instagram, all the images that you have to present to your audience should be of high-quality, with zero room for compromise. If you don’t have any knowledge on how to create high quality images, Instagram has a bunch of tools to help clip your image, design it, use filters, and more.

The idea here is to create and post images that are eye-catching, attractive and that will appropriately highlight the brand that you are promoting. Once your target audience visits your social media profile, they should be in a position to immediately recognize your brand.

Read More