Category: SMO

SEO & AI Update: How To Track & Optimize AI Search Performance

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Artificial Intelligence (AI) is revolutionizing search engines, fundamentally changing how users interact with search results. Google’s Search Generative Experience (SGE), Bing AI, and other AI-driven search tools prioritize context, relevance, and conversational intent over traditional ranking factors. For businesses and SEO professionals, this shift requires new strategies for tracking and optimizing performance in AI-driven search environments.

This article provides an in-depth analysis of how AI is reshaping SEO, methods to track AI search performance, and actionable strategies to optimize content for AI-powered search engines.

Understanding AI-Powered Search

AI-driven search engines use natural language processing (NLP), machine learning, and contextual understanding to deliver more relevant and personalized results. Unlike traditional search algorithms that prioritize keyword matching and backlinks, AI search engines analyze intent, topic relevance, and user behavior to generate results dynamically.

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How to Use User-Generated Content in Your Instagram Influencer Marketing

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User-generated content (UGC) can be the most effective way to promote your brand and convince your audience to try your products. You can use it for your influencer marketing campaigns on Instagram.

Instagram is the most suitable platform for influencer marketing, wherein celebrities and people with a large follower base spread awareness about your product.

Influencer marketing

In an era dominated by social network, influencer marketing is thefastestgrowing method of customer acquisition. About 67% of marketers are planning to increase their expenditure on influencer marketing and 89% of marketers mention that influencer marketing is comparable to or better than other marketing channels.

The reason why its adoption rate is so high is that, it gives marketers $6.50 for every dollar spent on an average, which is better than the outcomes of other marketing approaches including PPC and organic search marketing.

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How to use Influencer Marketing on Instagram to Improve Ecommerce Sales

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Instagram is the most appropriate platform for both influencer marketing and ecommerce, and interestingly, you can combine both.

If you are an ecommerce business, you can work with influencers on Instagram to create strategically-targeted (ad) contents for increased engagement and sales. The platform allows businesses to reach their audience in a way that feels more realistic or genuine.

While the influencer space on Instagram is expected to become a $10 billion industry by the end of 2021, for ecommerce, the platform helps as many as 80% of users make informed purchase decisions. Incredible!

People with a bulky follower base on Instagram can be a potential influencer for your ecommerce products. As their followers idolize them for their unique views, lifestyle, likes, and dislikes, and love to engage on their updates proactively, you can consider going for a paid partnership with them for your ecommerce product marketing.

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App Store Optimization (ASO) – Way to Promote Your APP on Google Play and Apple App Store

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The technology has changed, and now users are moving to mobile for day-to-day activities, so app store optimization is most important to improve visibility and sales for any online business. According to Bankmycell, in 2029, there will be 8.06 billion cell phone users in the world, so every online business must have a mobile marketing strategy for its business presence.

App store optimization is a technique to improve the visibility of mobile apps in the app store, especially in the Apple App Store and Google Play. First, you need to understand the difference between the Apple App Store and the Google Play Store. Let me differentiate it:

Apple App Store vs. Google Play

The simple difference between the Apple App Store and the Google Play Store is that iPhone users can use the Apple App Store, and Android smartphone users can use the Google Play Store to browse and download Android and iOS apps on their mobile phones.

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Social Media Marketing Strategy – 9 best ways to enhance your business

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Why social media marketing strategy?

Today, more than ever in history, social media platforms have become the principal source of information surpassing print and other media platforms. Further, the current COVID 19 pandemic has acted as an impetus to the ever increasing adoption of social media.

More and more people are staying up to date through Twitter, Facebook, Linked In, and Instagram. As the enterprises over the world are grappling with decreasing profits and staff well being, a social media marketing strategy will be the key. Why? Because with restricted movement, social distancing more consumers now are active online. A report from Data Report shows how the use of social media has increased by 51% during this pandemic.

Alt-text: The use of social media across the world during the COVID 19 pandemic.

To survive this change, your business must have a different approach to maintain its customer base.

How to improve social media marketing strategy for business?

The biggest impact of social media on marketing strategy is that it gives the power to reach the targeted audience and stay engaged with them. Increased website traffic, brand awareness, brand loyalty, higher sales, etc. are some of the other impacts of social media on the marketing strategy of a brand. You can leverage these benefits and achieve your business goals with the following social media marketing strategy.

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