How to Promote Video Ads on Instagram

Video marketing is the future and Instagram is one of the most sought after channels of video promotion after YouTube. Recently, Instagram increased the video length to 60 seconds. Needless to say it was received warmly by online marketers who aspire to promote and attract visitors with a tailored video content. Along with creative aspect, promoting videos on Instagram requires a touch of genius.

Here are some tips as to how you can promote Video ads to drive sales and garner sufficient exposure for your brand:

1- Have An Objective For Your Video Ads

Instagram just like any other social platform is ever changing. The trends and patterns can see a significant shift overnight. Before settling up for any strategy it is essential to know the objective of the video and then give reasons to the viewer to follow or share it with their peers.

If you look at the best video ads uploaded on Instagram in April 2016, you can clearly see their marketing strategy and its effectiveness. Here are some key takeaways:

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10 Tips to Improve Online Business Using Social Media Marketing

In this age of the highly connected world, social media has become a boon for the businesses around the globe. Social media activities are only rising on a daily basis, so are the prospects for any particular brand to get promoted on this platform. Therefore, it is very pertinent for the businesses to understand as to what the social media can achieve for them when it comes to promoting their brands. To begin with, the strategies and techniques utilized by the social media professionals are varied and diverse. So, to choose and use the effective ones among them could really make a lot of difference in the long run. In this regard, the following ten tips can prove extremely handy for improving marketing of businesses.

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40 On Page SEO Techniques That Could Double Your E-commerce Website conversions

Improving traffic and optimization of e-commerce website is one of the most difficult task for online marketing experts. If we talk about the conversion, it’s really difficult to convert visitor to customer and improve conversion rate of website. Today we are going to share 40 on page SEO technique that can maximize organic search and conversion of e-commerce website.

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Google’s 2015 On Page SEO Factors: the Complete List

SEO is dead and many SEOs are leaving the profession just because of limited works. Do you think SEO has changed? Yes is it but not dead. Now there are so many factors for higher ranking in search engines which include domain level, website on page, back-linking, user experience, social medial, online branding and other factors.

To get higher ranking in search engines, you must read On Page SEO ranking factors 2015 below:

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How to Include Company Social Media Profile in Google Search Results

Its good news for business owners, recently Google included social media profiles on Google search knowledge graph. Now connecting with customers on social media profiles is become easier and its looks brand awareness is directly impacting in search engine rankings. Have a look on the screenshot of latest Google search result below:

This new Google search feature will help online marketers to improve brand awareness and visibility also help is brand promotions. Now what? How it would be possible to include social profiles in search results? It can be possible by including structured markup on your website.

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