As the owner of an e-commerce website, you have been told all about the plans you need to make for the New Year. How social media and targeted keywords and SEO would bring more customers to your store.
However, you would often find that the canniest of digital marketers have forgotten the most trusted tool in the arsenal – a tool that is free and promises excellent returns. No, we are not talking about magic but email marketing.
Email Marketing vs. Social Media: Why Email Drives Better E-Commerce Results
Emails have been around for so long that most have forgotten the era of snail mail. Sadly, we have also forgotten what a formidable method it is to get more visitors to your site and more leads.
Why is it essential, or how does it outperform something like social media? Imagine you have launched a new product and posted a glamorous new campaign about it on social media. But your campaign has to compete with a hundred other pages feeding their content on a customer’s Timeline.
Every hour hundreds of new posts are circulated – from friends, family, rivals, competitors, and so on. Your carefully made presentation on social media may not even be seen unless the customer had their app open at the exact minute.
But emails sit in the Inbox unless the user makes a conscious attempt to delete and send them to trash. Most people do not send unopened emails from businesses they know to trash without reading at least cursorily.
5 Proven Strategies to Boost Sales with Email Marketing
Craft Captivating Email Subject Lines
What strikes your eyes as soon as you log into your email? The subject line is always at the front and center. A suitable subject line can make or break your email marketing program. Of course, if it is irrelevant, it will be marked for trash, and the worst-case scenario is for it to be added to a spam list.
