About 1 billion hours of videos are watched every day on YouTube. That’s the significance of video content which has already started transforming the way digital marketing works.
Platforms like Instagram, that were established to be an image sharing network, now have a great revenue share coming from videos. Almost every social network now allows users to upload and share videos.
There is no denying that videos catch more attention from users than any other form of content does.
To understand this, let’s take your today’s ride on Facebook for example: You took out your phone from your pocket, drew the pattern or used your finger to unlock it, tapped the Facebook app icon, and started scrolling through your timeline. And if you realize, you spent most of your time watching videos on your Facebook.
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