It’s a new dawn of online SEO, and if you’re not keeping up with the trends, you will end up missing out on all of that search traffic!
Here are five SEO trends we expect to keep trending in 2021.
SEO Is Still Important In 2021
Did someone tell you that SEO is dead? Well, they were mostly wrong.
SEO is changing every day, and it’s no longer enough to just stuff a load of keywords into your article and hope for the best!
Getting a professional SEO agency, like ALT agency, onboard to help you make smart choices will be absolutely pivotal for your success in 2021 and beyond.
AI Will Have A Major Impact On SEO
Google is and has been investing billions of dollars into Artificial Intelligence (AI), and Machine Learning (ML) to the point where the AI developed algorithm is so clever that even the people who worked on it have a hard time being able to decipher it!
This trend is likely to grow even more throughout the year and beyond, which means you need to double down on your good SEO habits, as the AI is learning the tricks markets have been using to get around it.
AI Isn’t Quite There Yet
Speaking of tricks, the AI isn’t quite there on its path to dominance over the SEO sphere just yet. There are still a few ways to beat the algorithm, but your main focus needs to be on working with it rather than against it.
UX Design Is A Major Part Of SEO
Did you think it’s just enough to write a long article about your topic and leave it be? You need to think again, as user experience and good design are playing a major role in SEO right now and this only looks to continue throughout the next twelve months too.
Make sure everything you put on your website looks great and is there for the right reasons. Articles need to be easy to scan and give the users the information they need right when they need it, don’t make them wait.
Don’t forget to focus on formatting too. Use H2, H3, and H4 headings, bold and italics, as well as bullet pointing and numbered list to help your users (and Google) scan your content.
Consider Other Search Engines
The future of search is coming, and it may not lie with Google. This is a major stumbling block for many SEO experts today, but you need to start planning for a future that doesn’t have Google at the top and everyone else way behind.
Google is, and probably will be in the near future, still the number one search engine by a long shot, but after their removal of their “Don’t be evil” promise, and their apparent censorship on Google-owned websites like YouTube, there has been a huge shift to using other search services, such as Duck Duck Go.
Smart SEO professionals will be watching this trend and planning accordingly.