10 Content Marketing Tips for B2C Startups

For most companies, content marketing is an important component in the overall strategy, whether it’s a startup or a large one.

However, getting started with content marketing can seem daunting if you don’t have the bandwidth.

According to Contently, 72 percent of B2C content marketers produced content more than they did a year ago, and this trend is on the rise.

Furthermore, 56 percent of businesses do not own a content marketing strategy, even though it is prioritized with SEO, new customer engagement, and social media.

However, 89 percent of B2C startups say they’re using content marketing, with 70 percent somewhat or very happy with their efforts.

Image source: Content Marketing Institute

Additionally, studies suggest that content marketing saves the company a lot on budget as it costs 62 percent less than traditional marketing, while generating thrice as many leads.

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How Artificial Intelligence & Machine Learning Improve Your Content Marketing Efforts

This is the year 2019. And if you are an entrepreneur, you most probably have or are trying to have a content marketing strategy with intent to boost your digital marketing efforts.

In simplest terms, content marketing is about creating and delivering high-quality content to educate customers how useful your products are and to help them make informed decisions. An important part of digital marketing, content marketing is one of the most effective and practicable ways of marketing and promotion.

Artificial Intelligence, Machine Learning and Content Marketing

So how do you attract people? In the terminology of content marketing, by creating appealing content with powerful call to action (CTA) pitches. But how do you create the content that appeals to your audience?

One of the many answers to this tricky question is by knowing what exactly your customers want. The use of AI and machine learning certainly brings a load of convenience here.

The advanced AI and machine learning applications have consolidated the idea that machines can learn and think on their own. These technologies indeed are transforming content marketing landscape offering a host of conveniences such as identifying exact audience, increasing engagement, saving cost and many more.

AI and ML help systemize faster and better content marketing campaigns that are bound to give results. Introducing these technologies automates your dashboards and eases a lot of mind-numbing activities, by allowing you to create new and use existing content effectively.

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How to Create a Successful Lead Nurturing Campaign

The buyers were in complete control until the advent of the Internet. No customer wants to be sold. They invest enough time to conduct research about a product or service before interacting with a seller for the purchase. The buyers now want to be listened to, and this change in behavior is a challenge for the way of traditional selling.

A study conducted by Marketing Sherpa, 73% of the leads do not buy products or services in the first time when they give their contact number. They probably do not love to do business with you if a lead is not ready to buy your product/service.  

Another study done by Annuitas suggest that nurtured leads have a 47% higher AOV (average order value) in comparison with the deals closed without nurturing.  

If you want to be sure about having business deals with the generated leads, you need to develop a stronger relationship with your customers for the generation of higher average order value. You need to build a strategy to create and nurture leads.

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How to Increase 2x Conversion Rate Using These Simple Tactics

Bottom line is that the bottom line matters. As hard as it may sound, let us face it that there is an elephant in the room that nobody in your digital marketing team wants to talk about. May the truth be said that traffic building though challenging amounts to nothing if the traffic is not converted? Take this statistical data. If you are able to increase your conversion rate from 1% to 2%, you are essentially going to end up doubling your sales revenue.

Ace digital marketing guru Neil Patel in one of his writings asserts that the statistics for the conversion rates of industry verticals accruing from Facebook advertisement campaigns point to an average conversion rate of 9.21%. Citing this as the reference he further asserts that in comparison to Facebook advertisement campaigns the conversion yield from websites has a measly average rate of 2.35%. What could be the enormity of the challenge of conversion rate optimization then?

Conversion is the single most important pain point and the ball stops rolling here. Needless to say then, that the conversion rate of your website is probably one of the most important indicators of the sales funnel of your brand and undoubtedly the most challenging one as well.

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5 Essential Elements Your Freelance Website Should Have

You’re your own boss. There’s no one to boss you up. And that’s the biggest advantage of being a freelancer.

Who Is A Freelancer, BTW?

Freelancer is a knowledgeable and experienced professional that offers a business his/her services without actually being a full-time or in-house employee with that business. Freelance professionals can be found in any industry – such as website development, designing, social media, digital marketing, engineering, marketing, management, photography, hospitality, sports, teaching, writing, acting, modeling, arts & crafts, and so on and so on. But, how and why people choose to become a freelancer?

Many reasons can be mentioned here. One of the biggest is – dissatisfaction with full-time job. And the blame is on horrible bosses and unfriendly workplace environment. You have to go to work, no matter how unwell you are today! And that’s the feeling that encourages a large number of working professionals to convert into a freelancer.

Additionally, up-level frustration, unexpectedly poor salary, and exaggerated level of discipline are some of the other reasons why people choose to become a freelancer.

Building Your Freelancer Portfolio Website

Starting out as a freelancer? Make sure you have an impressive online portfolio, which can also be called your freelancer website. Having a website for a professional working as a freelancer is imperative, because it enhances your credibility which increases your chance of getting more work.

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