Category: SEO

Crypto Marketing Strategy That Will Make Your Project Successful

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The cryptocurrency market has become very popular, and according to research, the cryptocurrency market will have 328.80 million users by 2028. Cryptocurrency marketing is a crucial aspect of the success of projects. Here, we will discuss everything you need to know about how to build a crypto marketing strategy that will make your project successful, with a comprehensive exploration of the various aspects of crypto marketing.

What Is Crypto Marketing?

Marketing in the world of crypto, or cryptocurrency marketing are efforts and actions done for promotion and drawing attention to a digital asset or blockchain endeavor. For this reason, it requires smart adoption of marketing strategies and platforms to draw potential investors, users, and stakeholders to the initiative.

Unlike conventional marketing practices, marketing a cryptocurrency product is not as straightforward because it needs an in-depth understanding of various things specific to the industry.

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What Is Google’s Search Generative Experience (SGE) and How Does It Work?

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Google has already completely changed the way people look, and they’re set on doing it again, but this time with the help of AI. Google’s SGE, or search generative experience, changes the way you look for things online in a big way.

To make it easier for people to find quick answers to complicated questions, SGE uses generative AI to combine the most essential SERP content into a single piece at the top of the page. Significant changes are coming to the future of search and how people find your site naturally because of SGE.

An Overview of Google’s Search Generative Experience (SGE)

Google SGE is an experimental search tool that uses creative AI to make results that change based on what the user does. This new idea gives people new ways to connect with content and makes searching better. Using complex algorithms, SGE’s primary method is to dynamically create personalized search results based on the hobbies and questions of each user.

Google SGE wants to improve the user experience by providing more useful, interesting, and engaging search results. Unlike most search engines, which use phrase matching and ranking algorithms, SGE uses generative AI to understand the context of a search question and create content that exactly meets the user’s needs.

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Holiday SEO Strategy: Actionable Tips to Implement for Greater Conversion This Holiday Season

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Holiday season is just round the corner, and consumers are readying themselves for a brisk shopping drive. It’s also the time of the year when businesses compete head-to-head with other in order to lure as much people as possible.

So, what’s your idea to woo your consumers and make historic sales this holiday season?

It’s the perfect time to overhaul your SEO strategy, include holiday-specific elements in your optimization process, and implement techniques that will drive more traffic to your website. In fact, by not preparing your online store and not engaging in a right manner with your consumers, you might lose a great deal of opportunity in terms of increased sales. Thus the coming season is a rare opportunity to create a greater impact on your holiday visitors.

Here are some of the highly actionable tips for improved traffic and better conversion this holiday season:

  1. Refurbish your website architecture

Since online presence is very important for e-commerce businesses, your website’s architecture matters a lot. The architecture basically determines how your website and the server communicate with each other. It ensures you meet your business goals while delivering a great experience for your users. It’s one of your topmost priorities to make sure that all the web pages on your site are uniform in terms of contributing toward the overall search engine optimization. As a result, your e-commerce website will have an improved performance. In general, the overall site architecture includes web hosting, applications installed on the hosting server, addons, plugins, and extensions that are crucial for the proper functioning of the site.

During holiday season shopping, traffic to various e-commerce sites rises precipitously that can easily unmanageable. Such a situation can also lead to the crashing of the site. So to avoid something like that happening to your site, you need to manage security, support, bandwidth, and speed of the servers. This is where a powerful webhosting service can effectively manage all the features of your site and prevent it from crashing due to traffic overload.

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App Store Optimization (ASO) – Way to Promote Your APP on Google Play and Apple App Store

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The technology has changed, and now users are moving to mobile for day-to-day activities, so app store optimization is most important to improve visibility and sales for any online business. According to Bankmycell, in 2029, there will be 8.06 billion cell phone users in the world, so every online business must have a mobile marketing strategy for its business presence.

App store optimization is a technique to improve the visibility of mobile apps in the app store, especially in the Apple App Store and Google Play. First, you need to understand the difference between the Apple App Store and the Google Play Store. Let me differentiate it:

Apple App Store vs. Google Play

The simple difference between the Apple App Store and the Google Play Store is that iPhone users can use the Apple App Store, and Android smartphone users can use the Google Play Store to browse and download Android and iOS apps on their mobile phones.

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5 SEO Trends That YOU Need To Know In 2021

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It’s a new dawn of online SEO, and if you’re not keeping up with the trends, you will end up missing out on all of that search traffic!

Here are five SEO trends we expect to keep trending in 2021.

SEO Is Still Important In 2021

Did someone tell you that SEO is dead? Well, they were mostly wrong.

SEO is changing every day, and it’s no longer enough to just stuff a load of keywords into your article and hope for the best!

Getting a professional SEO agency, like ALT agency, onboard to help you make smart choices will be absolutely pivotal for your success in 2021 and beyond.

AI Will Have A Major Impact On SEO

Google is and has been investing billions of dollars into Artificial Intelligence (AI), and Machine Learning (ML) to the point where the AI developed algorithm is so clever that even the people who worked on it have a hard time being able to decipher it!

This trend is likely to grow even more throughout the year and beyond, which means you need to double down on your good SEO habits, as the AI is learning the tricks markets have been using to get around it.

AI Isn’t Quite There Yet

Speaking of tricks, the AI isn’t quite there on its path to dominance over the SEO sphere just yet. There are still a few ways to beat the algorithm, but your main focus needs to be on working with it rather than against it.

UX Design Is A Major Part Of SEO

Did you think it’s just enough to write a long article about your topic and leave it be? You need to think again, as user experience and good design are playing a major role in SEO right now and this only looks to continue throughout the next twelve months too.

Make sure everything you put on your website looks great and is there for the right reasons. Articles need to be easy to scan and give the users the information they need right when they need it, don’t make them wait.

Don’t forget to focus on formatting too. Use H2, H3, and H4 headings, bold and italics, as well as bullet pointing and numbered list to help your users (and Google) scan your content.

Consider Other Search Engines

The future of search is coming, and it may not lie with Google. This is a major stumbling block for many SEO experts today, but you need to start planning for a future that doesn’t have Google at the top and everyone else way behind.

Google is, and probably will be in the near future, still the number one search engine by a long shot, but after their removal of their “Don’t be evil” promise, and their apparent censorship on Google-owned websites like YouTube, there has been a huge shift to using other search services, such as Duck Duck Go.

Smart SEO professionals will be watching this trend and planning accordingly.