App Store Optimization (ASO) – Way to Promote Your APP on Google Play and Apple App Store

March 20, 2024March 20, 2024 kathayat

The technology has changed, and now users are moving to mobile for day-to-day activities, so app store optimization is most important to improve visibility and sales for any online business. According to Bankmycell, in 2029, there will be 8.06 billion cell phone users in the world, so every online business must have a mobile marketing strategy for its business presence.

App store optimization is a technique to improve the visibility of mobile apps in the app store, especially in the Apple App Store and Google Play. First, you need to understand the difference between the Apple App Store and the Google Play Store. Let me differentiate it:

Apple App Store vs. Google Play

The simple difference between the Apple App Store and the Google Play Store is that iPhone users can use the Apple App Store, and Android smartphone users can use the Google Play Store to browse and download Android and iOS apps on their mobile phones.

Top 8 Content Curation Strategies for a Successful Social Media Campaign

January 6, 2020August 28, 2020 kathayat Leave a comment

With an exponential growth of competition on the digital landscape, businesses are increasingly focusing on high quality content to effectively market their brands. Search engines are coming up with advanced algorithms that reward brands which drive huge amount of engagements with relevant and informative content.

In view of this, content curation has become a potent strategy and an integral part of social media marketing. Today, social media channels are a powerful vehicle that draw people’s attention with quality content, which is changing their lives for better. Thus sharing relevant content on social media is at the heart of content curation that factors in a variety of perspectives meant for providing value to the people at large.

What is content curation and why is it important?

To put it simply, content curation is the act of consistently, finding, gathering, organizing, annotating, interpreting, and sharing the most relevant content on a specific topic for the benefit of the people. Content curation is not necessarily content creation. Rather, it’s more of finding high value content pertaining to a specific category and funnelling that information to the readers.

How Artificial Intelligence & Machine Learning Improve Your Content Marketing Efforts

May 13, 2019May 13, 2019 kathayat Leave a comment

This is the year 2019. And if you are an entrepreneur, you most probably have or are trying to have a content marketing strategy with intent to boost your digital marketing efforts.

In simplest terms, content marketing is about creating and delivering high-quality content to educate customers how useful your products are and to help them make informed decisions. An important part of digital marketing, content marketing is one of the most effective and practicable ways of marketing and promotion.

Artificial Intelligence, Machine Learning and Content Marketing

So how do you attract people? In the terminology of content marketing, by creating appealing content with powerful call to action (CTA) pitches. But how do you create the content that appeals to your audience?

One of the many answers to this tricky question is by knowing what exactly your customers want. The use of AI and machine learning certainly brings a load of convenience here.

The advanced AI and machine learning applications have consolidated the idea that machines can learn and think on their own. These technologies indeed are transforming content marketing landscape offering a host of conveniences such as identifying exact audience, increasing engagement, saving cost and many more.

AI and ML help systemize faster and better content marketing campaigns that are bound to give results. Introducing these technologies automates your dashboards and eases a lot of mind-numbing activities, by allowing you to create new and use existing content effectively.

How to Write an Engaging and Most Appropriate SEO Article for Your Local Clients

January 3, 2019May 6, 2020 kathayat Leave a comment

Modern day content creation is considered as one of the most effective means to market businesses and reach the audiences. When relevant articles are written and SEO optimized, there are more chances for them to be found, while the engaging aspect of articles draws people towards them.

Are you frequently asking yourselves, what are the best types of content for local SEO and local clients? Well, first of all, you need to know how to structure your article, how to make it presentable and how to engage your readers. Later, the content needs to be optimized for search engines.

On the outset, just before penning your thoughts down and structuring your research and study regarding any topic, you need to understand that your content should accomplish two goals – “appeal to the end user”, and “address a specific issue or problem”. Knowing this will help you create content that meets these goals.

Powerful Marketing Strategy for Drug Rehab Industry That Grow Business

September 13, 2018September 13, 2018 kathayat Leave a comment

Let me start with some reports on drug addicted peoples. As per the report of the UNODC, 29.5 million people globally suffer from the drug addiction in 2017 and it is growing every year. And as per the report of the WEBMD news, the alcohol kills 2.8 Million people globally each Year, to recover from the addictions, there are numbers of rehabilitation centres are worldwide that are helping to recover from addictions. The industry is booming as other industry too.

The marketing for the rehab centres are not an easy task, first, the people consider these as a drug, and they don’t know the motivation behind of rehab industry and don’t allow to implement marketing strategy, you need a result oriented strategy that target your valuable audiences to make their life better. Many organisations have used short-term marketing solutions to get leads like Google paid ads, but this is not an option now due to Google restrictions. You need to build an effective marketing plan to get more business leads.