How to Use User-Generated Content in Your Instagram Influencer Marketing

November 12, 2024November 12, 2024 kathayat Leave a comment

User-generated content (UGC) can be the most effective way to promote your brand and convince your audience to try your products. You can use it for your influencer marketing campaigns on Instagram.

Instagram is the most suitable platform for influencer marketing, wherein celebrities and people with a large follower base spread awareness about your product.

Influencer marketing

In an era dominated by social network, influencer marketing is thefastestgrowing method of customer acquisition. About 67% of marketers are planning to increase their expenditure on influencer marketing and 89% of marketers mention that influencer marketing is comparable to or better than other marketing channels.

The reason why its adoption rate is so high is that, it gives marketers $6.50 for every dollar spent on an average, which is better than the outcomes of other marketing approaches including PPC and organic search marketing.

Crypto Marketing Strategy That Will Make Your Project Successful

May 29, 2024May 29, 2024 kathayat

The cryptocurrency market has become very popular, and according to research, the cryptocurrency market will have 328.80 million users by 2028. Cryptocurrency marketing is a crucial aspect of the success of projects. Here, we will discuss everything you need to know about how to build a crypto marketing strategy that will make your project successful, with a comprehensive exploration of the various aspects of crypto marketing.

What Is Crypto Marketing?

Marketing in the world of crypto, or cryptocurrency marketing are efforts and actions done for promotion and drawing attention to a digital asset or blockchain endeavor. For this reason, it requires smart adoption of marketing strategies and platforms to draw potential investors, users, and stakeholders to the initiative.

Unlike conventional marketing practices, marketing a cryptocurrency product is not as straightforward because it needs an in-depth understanding of various things specific to the industry.

App Store Optimization (ASO) – Way to Promote Your APP on Google Play and Apple App Store

March 20, 2024March 20, 2024 kathayat

The technology has changed, and now users are moving to mobile for day-to-day activities, so app store optimization is most important to improve visibility and sales for any online business. According to Bankmycell, in 2029, there will be 8.06 billion cell phone users in the world, so every online business must have a mobile marketing strategy for its business presence.

App store optimization is a technique to improve the visibility of mobile apps in the app store, especially in the Apple App Store and Google Play. First, you need to understand the difference between the Apple App Store and the Google Play Store. Let me differentiate it:

Apple App Store vs. Google Play

The simple difference between the Apple App Store and the Google Play Store is that iPhone users can use the Apple App Store, and Android smartphone users can use the Google Play Store to browse and download Android and iOS apps on their mobile phones.

Top 8 Content Curation Strategies for a Successful Social Media Campaign

January 6, 2020August 28, 2020 kathayat Leave a comment

With an exponential growth of competition on the digital landscape, businesses are increasingly focusing on high quality content to effectively market their brands. Search engines are coming up with advanced algorithms that reward brands which drive huge amount of engagements with relevant and informative content.

In view of this, content curation has become a potent strategy and an integral part of social media marketing. Today, social media channels are a powerful vehicle that draw people’s attention with quality content, which is changing their lives for better. Thus sharing relevant content on social media is at the heart of content curation that factors in a variety of perspectives meant for providing value to the people at large.

What is content curation and why is it important?

To put it simply, content curation is the act of consistently, finding, gathering, organizing, annotating, interpreting, and sharing the most relevant content on a specific topic for the benefit of the people. Content curation is not necessarily content creation. Rather, it’s more of finding high value content pertaining to a specific category and funnelling that information to the readers.

How Artificial Intelligence & Machine Learning Improve Your Content Marketing Efforts

May 13, 2019May 13, 2019 kathayat Leave a comment

This is the year 2019. And if you are an entrepreneur, you most probably have or are trying to have a content marketing strategy with intent to boost your digital marketing efforts.

In simplest terms, content marketing is about creating and delivering high-quality content to educate customers how useful your products are and to help them make informed decisions. An important part of digital marketing, content marketing is one of the most effective and practicable ways of marketing and promotion.

Artificial Intelligence, Machine Learning and Content Marketing

So how do you attract people? In the terminology of content marketing, by creating appealing content with powerful call to action (CTA) pitches. But how do you create the content that appeals to your audience?

One of the many answers to this tricky question is by knowing what exactly your customers want. The use of AI and machine learning certainly brings a load of convenience here.

The advanced AI and machine learning applications have consolidated the idea that machines can learn and think on their own. These technologies indeed are transforming content marketing landscape offering a host of conveniences such as identifying exact audience, increasing engagement, saving cost and many more.

AI and ML help systemize faster and better content marketing campaigns that are bound to give results. Introducing these technologies automates your dashboards and eases a lot of mind-numbing activities, by allowing you to create new and use existing content effectively.