How to Create a Successful Lead Nurturing Campaign

The buyers were in complete control until the advent of the Internet. No customer wants to be sold. They invest enough time to conduct research about a product or service before interacting with a seller for the purchase. The buyers now want to be listened to, and this change in behavior is a challenge for the way of traditional selling.

A study conducted by Marketing Sherpa, 73% of the leads do not buy products or services in the first time when they give their contact number. They probably do not love to do business with you if a lead is not ready to buy your product/service.  

Another study done by Annuitas suggest that nurtured leads have a 47% higher AOV (average order value) in comparison with the deals closed without nurturing.  

If you want to be sure about having business deals with the generated leads, you need to develop a stronger relationship with your customers for the generation of higher average order value. You need to build a strategy to create and nurture leads.

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5 Crucial Digital Marketing Trends that will Dominate 2019

The one constant thing in the digital world is the CHANGE. That means if you don’t acknowledge it or embrace it fully, there’s might be a situation, you or your brand might get dumped by the trend.

If you ever give a pause and think about web design, you can see how it has come a long way since the first website was published. It was strictly texted based with first generation HTML. But today, after two decades after the first publication of World Wide Web, we can’t imagine a website without aesthetic and responsive design, 3D buttons, blended typography, parallax, and large background image. So compared to your rival’s site, if your website looks dated, you’ll lose potential clients in each second.

While this may be a small picture but the fact remains that our digital marketing industry is changing like crazy. Technologies evolved within the past few years are becoming backdated to fight competition for all entrepreneurs and marketers. These technological innovations, new strategies, and trends are moving so fast that if you failed to keep pace with it than ever, you might be left far behind your rivals.

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How to Write an Engaging and Most Appropriate SEO Article for Your Local Clients

Modern day content creation is considered as one of the most effective means to market businesses and reach the audiences. When relevant articles are written and SEO optimized, there are more chances for them to be found, while the engaging aspect of articles draws people towards them.

Are you frequently asking yourselves, what are the best types of content for local SEO and local clients?  Well, first of all, you need to know how to structure your article, how to make it presentable and how to engage your readers. Later, the content needs to be optimized for search engines.

On the outset, just before penning your thoughts down and structuring your research and study regarding any topic, you need to understand that your content should accomplish two goals – “appeal to the end user”, and “address a specific issue or problem”. Knowing this will help you create content that meets these goals.

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How to leverage Video to double your marketing ROI

The digital domain is a rapidly evolving marketplace. If you are using interesting text to attract users, it’s good. If you are using infographics, even better. But if you are NOT using Video Marketing, you need to make significant changes in your marketing strategy, right now!

Let us look at some statistics:

  • Video on landing page can increase conversion by 80% or more.
  • Companies using video marketing enjoy 41% more web traffic.
  • Video amounts for 55% of all mobile data traffic.
  • Video drives 157% more organic traffic from search engines
  • 4 times as many customers would rather watch a video than read about it.

Sources- Aberdeen, Visually, Brightcore, eMarketer

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Powerful Marketing Strategy for Drug Rehab Industry That Grow Business

Let me start with some reports on drug addicted peoples. As per the report of the UNODC, 29.5 million people globally suffer from the drug addiction in 2017 and it is growing every year. And as per the report of the WEBMD news, the alcohol kills 2.8 Million people globally each Year, to recover from the addictions, there are numbers of rehabilitation centres are worldwide that are helping to recover from addictions. The industry is booming as other industry too.

The marketing for the rehab centres are not an easy task, first, the people consider these as a drug, and they don’t know the motivation behind of rehab industry and don’t allow to implement marketing strategy, you need a result oriented strategy that target your valuable audiences to make their life better. Many organisations have used short-term marketing solutions to get leads like Google paid ads, but this is not an option now due to Google restrictions. You need to build an effective marketing plan to get more business leads.

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