How video marketing can accelerate your business growth

In this digital era, everyone is struggling to drive more traffic and increase their competitiveness. A big thanks to the advancement in technologies and strategies. Using the right technology at the right time makes it easy for the business to attract, engage, and delight the customers and hit the goals. Well! From the list of all the strategies, video marketing is one of the fastest-growing technologies that is helping the businesses in grabbing the visitor’s interest and driving the sales.

Due to its excellent benefits, around 63% of the businesses started using video content to reach the new heights sooner. If you are not using video marketing in your marketing strategy, then you are omitting one of the most profitable parts of marketing. Wondering why?

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How to Get Your Music On The First Page Of Search Engines

If you’d like to increase your fan base and have more people accessing your music, then you should consider search engine optimization (SEO) for your music business.

SEO is a marketing strategy aimed at boosting traffic to your website via organic search results.

Is it essential to bands and musicians? Yes, it is, and for two primary reasons:

  • It allows people who love your music to find your website by searching for you in search engines.
  • It increases the chances of people who may like your type of music to come across you after searching for your brand.

In other words, it’s about using the right SEO techniques to make your music discoverable on Google. Here’s how to go about it:

Start and Optimize a YouTube Channel

YouTube is a gem for all artists. It’s where most people go when searching for their favorite music. Specifically, you need a YouTube channel for your music because:

  • It’s the number one search engine for all music fans.
  • Most artists have used YouTube to build their careers.
  • Younger music fans use YouTube as their top listening platform.
  • Creating engaging music videos is by far the most effective way to beam your personality and brand into people’s eyes, ears, and imagination.
  • You can monetize your music through YouTube’s large ad-revenue.

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Geofencing Marketing Strategies to Boost E-commerce Sales

If we explain the word “geofencing”, it is creating a fence or marking a boundary over a specific location on geo or Earth. In marketing terminology, geofencing refers to pitching your brand to a group of people or audience in a specific location.

However, for marketers, geofencing is not just about targeting people in a country, state, zip code, or location. It is also about the traits of their exact audience or buyer persona – such as competitions’ customers, buying history, web or mobile browsing trends, preferences, interests, age, and gender.

Geofencing and eCommerce

E-Commerce industry, which was going through a great hardship due to users’ privacy and financial security concerns at the beginning of the last decade, has already started leveraging geofencing to reach new customers; establish a healthy but a tough competition; and set new sales records.

According to a report, “51% of smart phone users have discovered a new company or product conducting a search on their smart phone.”

If users can find or locate a company, product, or service they need, why can’t a company or marketer locate customer(s) for their product? Geofencing allows for that with the help of new-age marketing tools and techniques.

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Why Creative Design is Essential for Referral Marketing Success

Design plays an essential role in referral marketing. You will not be able to convince your prospects to sign up unless you visually tell them what to do. In this age, where images and videos dominate the content arena, it is even harder to get your prospects’ attention unless you have a visual ad. This is the reason why you should incorporate creative design into your referral marketing plan.

Why You Need Creative Design in Your Referral Program

Creative design plays a vital role in referral programs. Here are some reasons why you need to improve it. 

Having a Creative Intuitive Design is Hard to Miss

When you promote a product or a program to your customers, it is crucial to do so with creative design. Design is for more than visual pleasure. It is also for catching attention. You’ll know it when you view ads. The ad that is better designed usually get more clicks and engagements. This is because design plays a vital role in marketing. Brands will not pay thousands of dollars for design if it does not help them.

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Essential Tips on How to Improve Website Speed for More Traffic & Conversions

Is your website not getting enough conversions? Have you ever delved deeper into the issue to know the challenge? What impedes the speed of your website?

In this article, we shall attempt to establish a strong link between website speed and resulting conversions. In the world of online business, a website has to pass the checklist of all the possible factors and page speed is one of them.

Internet is increasingly becoming the place where people tend to be less patient and want information with the snap of a finger. They like to get their website loaded as quickly as possible. According to a recent survey, 47% users abandon website that takes more than 3 seconds.

So it’s highly pertinent not to irritate your visitors with a low downloading speed. No matter how good your products or services are if your website speed is not up to the mark, they shall abandon your website right away.

Page speed is the main point of concern for every online business and it will impact search rankings, website traffic, conversion rates and sales. For that, you need to optimize the website speed not only for desktop but for mobile as well. A delay of even 1 second can cost your business several thousand dollars.

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