For most companies, content marketing is an important component in the overall strategy, whether it’s a startup or a large one.
However, getting started with content marketing can seem daunting if you don’t have the bandwidth.
According to Contently, 72 percent of B2C content marketers produced content more than they did a year ago, and this trend is on the rise.
Furthermore, 56 percent of businesses do not own a content marketing strategy, even though it is prioritized with SEO, new customer engagement, and social media.
However, 89 percent of B2C startups say they’re using content marketing, with 70 percent somewhat or very happy with their efforts.
Image source: Content Marketing Institute
Additionally, studies suggest that content marketing saves the company a lot on budget as it costs 62 percent less than traditional marketing, while generating thrice as many leads.