Author: kathayat

Birbahadur Singh Kathayat is an entrepreneur and online marketing consultant. He is founder of the online marketing company LBSWebsoft. He has 15 years of work experience in digital marketing and helping small business. He advises several startups and established companies in India and other countries. You can follow him online at Google+ or @bskathayat.

Local SEO Services: What Is It & How to Do It

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If you run a business that serves customers in a specific area—like a restaurant, dentist, plumber, or retail store—local SEO isn’t optional. It’s how people nearby find you when they search for services or products like yours. And if you’re not showing up in those local searches, your competitors are.

This post breaks down what local SEO is, why it matters, and how to do it right—step by step.

What Is Local SEO Services?

Local SEO (Search Engine Optimization) is the process of optimizing your online presence to attract more business from relevant local searches on Google and other search engines.

These searches often include a location (e.g., “coffee shop near me” or “lawyer in Dallas”), or they happen on mobile devices with location tracking turned on. Google understands when a search has local intent—and it shows localized results.

The difference between standard SEO and local SEO service is the geographic focus. Traditional SEO services help you rank nationally or globally. Local SEO helps you rank in your city or neighborhood, especially on Google Maps and the local “3-Pack.”

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SEO & AI Update: How To Track & Optimize AI Search Performance

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Artificial Intelligence (AI) is revolutionizing search engines, fundamentally changing how users interact with search results. Google’s Search Generative Experience (SGE), Bing AI, and other AI-driven search tools prioritize context, relevance, and conversational intent over traditional ranking factors. For businesses and SEO professionals, this shift requires new strategies for tracking and optimizing performance in AI-driven search environments.

This article provides an in-depth analysis of how AI is reshaping SEO, methods to track AI search performance, and actionable strategies to optimize content for AI-powered search engines.

Understanding AI-Powered Search

AI-driven search engines use natural language processing (NLP), machine learning, and contextual understanding to deliver more relevant and personalized results. Unlike traditional search algorithms that prioritize keyword matching and backlinks, AI search engines analyze intent, topic relevance, and user behavior to generate results dynamically.

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How to Choose the Most Affordable SEO Packages for Businesses?

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You have a well-designed and well-developed website for your business. However, you have no traffic or sales. You know why it is happening to you. It’s the absence of your site on the Internet, and hence, people do not come across your company while searching for the products/services you offer. Here, it means you need to optimize your website for search engines, and the process is known as SEO or Search Engine Optimization.

What is SEO?

Search engine optimization is a method or technique utilized to improve the visibility of a website on search engines by making it rank higher on search engines. It is done on and off-page.

Why do you need SEO?

Optimizing the site for search engines offers numerous benefits. With a constant campaign, SEO improves the ranking of a site and drives huge traffic to it. Here are some valuable reasons why you should do SEO:

  • Organic search is a primary source of web traffic. According to Search Engine Journal, Google has a 75% share in the total search market and others like Bing, Yahoo, and Baidau have a 25% share. For better organic search results, you should optimize your site for Big and Yahoo apart from Google.
  •  SEO develops trust and credibility
  • It offers a better user experience.
  • Search Engine Optimization offers increased traffic, engagement, and conversions.
  • It impacts the buying cycle.
  • It offers a better understanding of your web environment.
  • It is cheaper in comparison with other advertising means.
  • It’s a long-term strategy and offers results for a longer period.
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What Is Google’s Search Generative Experience (SGE) and How Does It Work?

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Google has already completely changed the way people look, and they’re set on doing it again, but this time with the help of AI. Google’s SGE, or search generative experience, changes the way you look for things online in a big way.

To make it easier for people to find quick answers to complicated questions, SGE uses generative AI to combine the most essential SERP content into a single piece at the top of the page. Significant changes are coming to the future of search and how people find your site naturally because of SGE.

An Overview of Google’s Search Generative Experience (SGE)

Google SGE is an experimental search tool that uses creative AI to make results that change based on what the user does. This new idea gives people new ways to connect with content and makes searching better. Using complex algorithms, SGE’s primary method is to dynamically create personalized search results based on the hobbies and questions of each user.

Google SGE wants to improve the user experience by providing more useful, interesting, and engaging search results. Unlike most search engines, which use phrase matching and ranking algorithms, SGE uses generative AI to understand the context of a search question and create content that exactly meets the user’s needs.

How Does the Google’s Search Generative Experience Work?

You need to be familiar with generative AI to grasp the concept of Google Search Generative Experience. This term refers to computer programs or algorithms that can make material, like writing, pictures, sounds, and even code. For example, Bing and ChatGPT are run by an LLM called GPT-4. Similarly, Google uses a language learning model called Pathways Language Model 2.

Other Google tools use this technology, too. They all use creative AI. Google’s creative AI search uses many AI-based technologies, such as deep learning, natural language processing, and machine learning. These tools help the search engine understand what a person is looking for, find related material, and come up with a good answer.

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Search Engine Optimization (SEO): Best Practices, Strategies, and the Best SEO Tools

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Search Engine Optimization (SEO) is the backbone of digital marketing. It determines how well a website ranks on search engines like Google, Bing, and Yahoo, affecting its visibility and traffic. A strong SEO strategy ensures that businesses reach their target audience efficiently, leading to higher engagement and conversions. This comprehensive guide will cover SEO best practices, strategies, and the best tools available for optimizing your website.

Understanding SEO

SEO involves optimizing a website to rank higher in search engine results pages (SERPs). It consists of multiple elements, including keyword research, on-page optimization, technical SEO, link building, and content marketing. Search engines use complex algorithms to rank websites based on relevance, authority, and user experience. Mastering these factors is key to achieving top rankings.

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