Geofencing Marketing Strategies to Boost E-commerce Sales

If we explain the word “geofencing”, it is creating a fence or marking a boundary over a specific location on geo or Earth. In marketing terminology, geofencing refers to pitching your brand to a group of people or audience in a specific location.

However, for marketers, geofencing is not just about targeting people in a country, state, zip code, or location. It is also about the traits of their exact audience or buyer persona – such as competitions’ customers, buying history, web or mobile browsing trends, preferences, interests, age, and gender.

Geofencing and eCommerce

E-Commerce industry, which was going through a great hardship due to users’ privacy and financial security concerns at the beginning of the last decade, has already started leveraging geofencing to reach new customers; establish a healthy but a tough competition; and set new sales records.

According to a report, “51% of smart phone users have discovered a new company or product conducting a search on their smart phone.”

If users can find or locate a company, product, or service they need, why can’t a company or marketer locate customer(s) for their product? Geofencing allows for that with the help of new-age marketing tools and techniques.

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4 Ways to Manage Your Business Workflow Better

Constantly improving as a business is a must, and this includes internal improvements such as keeping on top of all your processes and management style. Losing grip on streams of work and tasks to fulfill is easily done, and once control is lost, it can take a long while to pick it back up again, during which time your business may suffer due to disorganization.

Here are 4 ways to improve your business workflow.

  1. Use Project Management Tools

This is particularly helpful if you and your business work better by managing information on a visual level. If you have a lot of information and data to manage, any computerized process is going to make that easier for a team. BPM tools will help to manage and improve your workflow on an automated level, which means you eliminate the risk of neglecting workflow management. It also means that all employees can access the same data whenever they need to, increasing cohesion between colleagues. Some of the best project management apps are also listed is this productivity apps post by Pixpa

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SEO Tips for Engineering Websites to Improve Ranking & Traffic

If you have noticed that there has been a decrease in traffic to your engineering website, it’s important that you take action fast. Getting as much traffic as possible to your page is important, however, knowing which strategy to take can prove costly in the long run.

SEO (search engine optimization) is used to boost your website’s search engine ranking result, meaning that your customers and clients can seek out your services within an instant. If you’re not sure where to start, here are some handy SEO tips that can boost your engineering website’s ranking.

Use Relevant Keywords

Incorporating relevant keywords into your content is key to boosting traffic to your engineering website. It’s important that you select phrases and words that users are likely to type into Google, helping to increase the chances of them clicking on your page. If you aren’t sure how to tackle keyword research, there are three strategies that you can take, which are:

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Why Creative Design is Essential for Referral Marketing Success

Design plays an essential role in referral marketing. You will not be able to convince your prospects to sign up unless you visually tell them what to do. In this age, where images and videos dominate the content arena, it is even harder to get your prospects’ attention unless you have a visual ad. This is the reason why you should incorporate creative design into your referral marketing plan.

Why You Need Creative Design in Your Referral Program

Creative design plays a vital role in referral programs. Here are some reasons why you need to improve it. 

Having a Creative Intuitive Design is Hard to Miss

When you promote a product or a program to your customers, it is crucial to do so with creative design. Design is for more than visual pleasure. It is also for catching attention. You’ll know it when you view ads. The ad that is better designed usually get more clicks and engagements. This is because design plays a vital role in marketing. Brands will not pay thousands of dollars for design if it does not help them.

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Top 8 Content Curation Strategies for a Successful Social Media Campaign

With an exponential growth of competition on the digital landscape, businesses are increasingly focusing on high quality content to effectively market their brands. Search engines are coming up with advanced algorithms that reward brands which drive huge amount of engagements with relevant and informative content.

In view of this, content curation has become a potent strategy and an integral part of social media marketing. Today, social media channels are a powerful vehicle that draw people’s attention with quality content, which is changing their lives for better. Thus sharing relevant content on social media is at the heart of content curation that factors in a variety of perspectives meant for providing value to the people at large.

What is content curation and why is it important?

To put it simply, content curation is the act of consistently, finding, gathering, organizing, annotating, interpreting, and sharing the most relevant content on a specific topic for the benefit of the people. Content curation is not necessarily content creation. Rather, it’s more of finding high value content pertaining to a specific category and funnelling that information to the readers.

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