Author: kathayat

Why social media marketing strategy?

Today, more than ever in history, social media platforms have become the principal source of information surpassing print and other media platforms. Further, the current COVID 19 pandemic has acted as an impetus to the ever increasing adoption of social media.

More and more people are staying up to date through Twitter, Facebook, Linked In, and Instagram. As the enterprises over the world are grappling with decreasing profits and staff well being, a social media marketing strategy will be the key. Why? Because with restricted movement, social distancing more consumers now are active online. A report from Data Report shows how the use of social media has increased by 51% during this pandemic.

Alt-text: The use of social media across the world during the COVID 19 pandemic.

To survive this change, your business must have a different approach to maintain its customer base.

How to improve social media marketing strategy for business?

The biggest impact of social media on marketing strategy is that it gives the power to reach the targeted audience and stay engaged with them. Increased website traffic, brand awareness, brand loyalty, higher sales, etc. are some of the other impacts of social media on the marketing strategy of a brand. You can leverage these benefits and achieve your business goals with the following social media marketing strategy.

Successful social media marketing requires more than gaining a massive following. 

After all, what good are hundreds of followers if you can’t engage them effectively and, in turn, encourage them to act on your offers and buy from you? 

The solution? Develop a winning social media audience engagement strategy that helps you turn followers into paying customers. 

Start your efforts to boost audience engagement with these five social media marketing hacks. 

1. Stick to a posting schedule

Posting content regularly on a consistent schedule can help you maintain a solid online presence across your social channels.

With a regular schedule, you can continuously churn out interesting and compelling content that keeps your audience engaged. 

However, content creation and distribution can take a toll on your time and energy since it involves many things, from researching your audience to following tried and true content writing tips. 

The key is to develop the most efficient way to post and share content across your social media marketing channels. 

One solution is to use reliable tools with automation features. The right tools can make posting and sharing content more organized, streamlined, and stress-free.