Birbahadur Singh Kathayat is an entrepreneur and digital marketing consultant with over 15 years of experience helping small businesses grow online. He is the founder of LBS Websoft, a leading online marketing agency. Birbahadur advises startups and established companies in India and abroad on strategies for digital growth, brand visibility, and online engagement. Connect with him on X or on Linkedin
Links play a critical role in SEO and online marketing. E-commerce companies especially local businesses need to utilize various strategies to get attention by their target audiences in order to survive and thrive in the game of online marketing. Link building, therefore, becomes part of a strong SEO strategy that is used to successfully grow a business entity.
What Happens When You Implement the Right Link Building Strategy?
Our proven link building strategy has delivered significant improvements in both organic traffic and search engine rankings for our SEO clients. Within just three months of implementation, we achieved measurable growth in website visibility and performance. Take a look at the Google Analytics screenshot below to see the results.
WhatsApp lead generation is one of the quickest ways to connect with customers, cut the response time, and get more conversions. Most businesses are always on the lookout to connect with potential clients.
WhatsApp has a huge user base and, as an interactive platform, can offer a lot of scope for your business. It is a proven platform through which you can grab attention and deliver significant results.
This article covers the different WhatsApp lead generation strategies that can work well for businesses.
Why Does WhatsApp Lead Generation Matter?
Capturing and qualifying leads by just chatting can help to drive a significant impact on results. You don’t have to do it the old-fashioned way, but adopt the latest approach.
Here’s why lead generation through WhatsApp works for businesses:
Better Completions: WhatsApp has a high open rate of around 98% and a click-through rate of around 45-60%, outperforming email or SMS. Therefore, fewer people are likely to drop-off.
Improved Engagement: WhatsApp has a casual and informal setting, which ensures more people feel comfortable. This eventually helps in increasing engagement and driving customer satisfaction.
Faster response from leads: Personal, real-time messaging helps in speeding up the conversations. As leads get responses sooner, they’re satisfied, and answers can be provided accordingly.
In recent times, have you opened an email and thought of their newsletter as exciting? Well, not a lot of people do it, and most of the time, the marketing email just sits unopened in the promotions tab.
But what if you received the same thing on WhatsApp? You will probably look in your WhatsApp to figure out what it is. For modern eCommerce, WhatsApp marketing is no less than a currency.
WhatsApp marketing has an approximate open rate of 98%. Businesses planning to strengthen their place in the market need potential marketing tools.
Top WhatsApp Marketing Software for eCommerce Stores
WhatsApp is an instant channel where around 80% of messages are read within the first five minutes. Billions of people are active on WhatsApp, but it is not possible to send messages to your huge customer base manually. Therefore, you should use WhatsApp marketing software.
Below are some of the top WhatsApp marketing tools to use for your eCommerce business:
1. Netcore
Netcore is an enterprise customer engagement platform. It offers omnichannel engagement through push notifications, email, SMS and WhatsApp. This is a prominent channel for enterprise-level marketing teams.
The advanced customer journey can be easily mapped through this channel. Comparatively, it is an easy-to-set-up platform and will help in delivering messages across various channels.
Small and medium-sized businesses may struggle slightly with this because of the cost.
2. Kwik Engage
If you’re looking for a revenue and retention channel, Kwik Engage is a prominent channel to consider. This software has been changing the face of WhatsApp for eCommerce. It offers the benefit of end-to-end shopping for customers.
In the current world, starting and running a drop shipping business is very popular among new entrepreneurs. It is due to digital marketing skills and out-weighing financial capacity. In this business model, you (the owner) have not to stock or handle products that you are selling. You sell products on your eCommerce portal from a third party (supplier or manufacturer), who fulfills the order. Apart from the reduction in the operational costs, this business model saves your time that you can utilize in customer acquisition.
Since 2011, Amazon, the most successful eCommerce giant, has been applying drop shipping business model. According to a report, Amazon sold its 34% of products in a single year. If Amazon can run its business through drop shipping, then you can also do it. Now, you have a query that how to build and market such a business. In the write-up, I am going to guide you how to start a drop shipping business first and how to market the same later on.
How to start a drop shipping business
Are you ready to start a business to compete with retail big guns on a limited budget? If yes, follow the steps mentioned below:
Many SEO experts or companies suggest creating multiple webpages to target the same keywords. However, this approach can harm your website’s rankings on Google, as targeting multiple pages for the same keywords is not a recommended practice.
This technique puts Google Search in a dilemma when trying to determine which page is the most relevant for a query. Let us help you understand what keyword cannibalization is and how to fix it to prevent Google penalties.
What is keyword cannibalization?
In simple terms, creating and targeting multiple pages on your website for similar keywords is called keyword cannibalization. In such cases, Google can become confused about which page should rank for a given query. While one page with the most relevant content may rank higher, others are pushed down, creating internal competition among your webpages in search results.
For an example,
Let’s take Amazon mobile product pages as an example. On an e-commerce website, multiple URLs are often created through filters and other search parameters. This can result in several pages targeting the same products with very similar content.
If you search on Google using the query below, you’ll notice that multiple pages from the same website may rank for the same search term.
This isn’t limited to e-commerce websites. Many companies create similar static pages for the same services and target them with nearly identical metadata. This can lead to a keyword cannibalization issue. One of the most common examples is targeting the same keywords on both the website homepage and a service page.
