7 Mobile Marketing Tips for Your Business in 2019

We’re welcoming a brand new year with optimism and cheerful resolve. For most entrepreneurs, it is a fresh opportunity to grow further and expand the business. While there have been so many exciting new advances in mobile marketing, a lot of small businesses are still struggling to keep up with these ever-changing trends.

A long time ago, mobile phones were used primarily for calling and texting. However, people use them now for social media platforms, different apps, reading emails, playing games, streaming video, shopping, etc. These features made smartphones ubiquitous.

Therefore, if you want your business to better thrive in 2019, consider investing in mobile marketing strategies. We are sure the majority of your customers use mobile devices regularly, whatever your industry niche might be.

Here are seven mobile marketing tips to ramp up your business, so you can stay ahead of the curve and globally competitive in the coming year.

Mobile-Ready Businesses Are Successful Businesses

Remember those old-timey websites that you used to scroll from side to side on your mobile phone, pinching the screen to zoom in on the text?

No one misses those, but a surprising number of business websites haven’t been updated for a smartphone-centric market yet.

(more…)

5 Crucial Digital Marketing Trends that will Dominate 2019

The one constant thing in the digital world is the CHANGE. That means if you don’t acknowledge it or embrace it fully, there’s might be a situation, you or your brand might get dumped by the trend.

If you ever give a pause and think about web design, you can see how it has come a long way since the first website was published. It was strictly texted based with first generation HTML. But today, after two decades after the first publication of World Wide Web, we can’t imagine a website without aesthetic and responsive design, 3D buttons, blended typography, parallax, and large background image. So compared to your rival’s site, if your website looks dated, you’ll lose potential clients in each second.

While this may be a small picture but the fact remains that our digital marketing industry is changing like crazy. Technologies evolved within the past few years are becoming backdated to fight competition for all entrepreneurs and marketers. These technological innovations, new strategies, and trends are moving so fast that if you failed to keep pace with it than ever, you might be left far behind your rivals.

(more…)

How to Write an Engaging and Most Appropriate SEO Article for Your Local Clients

Modern day content creation is considered as one of the most effective means to market businesses and reach the audiences. When relevant articles are written and SEO optimized, there are more chances for them to be found, while the engaging aspect of articles draws people towards them.

Are you frequently asking yourselves, what are the best types of content for local SEO and local clients?  Well, first of all, you need to know how to structure your article, how to make it presentable and how to engage your readers. Later, the content needs to be optimized for search engines.

On the outset, just before penning your thoughts down and structuring your research and study regarding any topic, you need to understand that your content should accomplish two goals – “appeal to the end user”, and “address a specific issue or problem”. Knowing this will help you create content that meets these goals.

(more…)

How to Optimize TTFB to Improve Websites’ Page Load Times

Do you often irritate with the way a webpage you want to visit takes too much time to open? With the global increase in bandwidth today, people are enjoying fast internet connection and are able to download large sizes of data files in relatively lesser time. However, the tolerance level towards loading pages is also plunging. So the issue of TTFB (Time to First Byte) is increasingly becoming crucial.

In this post we will delve into the concept of TTFB; how it affects you; how to measure it, reduce it or optimize it using various tools and techniques.

What is TTFB?

Simply put, “time to first byte” is a key metric that determines the responsiveness of a web server. That is, it tells you the time taken in creating a connection to the server and downloading the contents of a webpage.

When your browser tries to establish a connection to a web server, it has to go through the following steps:

  • DNS Lookup
  • Initial Connection
  • Waiting
  • Receiving Data
  • Closing Connection

So clearly, the TTFB has three important components:

  1. Time needed to process request through the network to the web server
  2. Time needed for web server to process he request and generate the response
  3. Time needed for the server to send back the first byte of the response to the browser

(more…)

How to leverage Video to double your marketing ROI

The digital domain is a rapidly evolving marketplace. If you are using interesting text to attract users, it’s good. If you are using infographics, even better. But if you are NOT using Video Marketing, you need to make significant changes in your marketing strategy, right now!

Let us look at some statistics:

  • Video on landing page can increase conversion by 80% or more.
  • Companies using video marketing enjoy 41% more web traffic.
  • Video amounts for 55% of all mobile data traffic.
  • Video drives 157% more organic traffic from search engines
  • 4 times as many customers would rather watch a video than read about it.

Sources- Aberdeen, Visually, Brightcore, eMarketer

(more…)