Birbahadur Singh Kathayat is an entrepreneur and online marketing consultant. He is founder of the online marketing company LBSWebsoft. He has 15 years of work experience in digital marketing and helping small business. He advises several startups and established companies in India and other countries. You can follow him online at Google+ or @bskathayat.
The cryptocurrency market has become very popular, and according to research, the cryptocurrency market will have 328.80 million users by 2028. Cryptocurrency marketing is a crucial aspect of the success of projects. Here, we will discuss everything you need to know about how to build a crypto marketing strategy that will make your project successful, with a comprehensive exploration of the various aspects of crypto marketing.
What Is Crypto Marketing?
Marketing in the world of crypto, or cryptocurrency marketing are efforts and actions done for promotion and drawing attention to a digital asset or blockchain endeavor. For this reason, it requires smart adoption of marketing strategies and platforms to draw potential investors, users, and stakeholders to the initiative.
Unlike conventional marketing practices, marketing a cryptocurrency product is not as straightforward because it needs an in-depth understanding of various things specific to the industry.
Google has already completely changed the way people look, and they’re set on doing it again, but this time with the help of AI. Google’s SGE, or search generative experience, changes the way you look for things online in a big way.
To make it easier for people to find quick answers to complicated questions, SGE uses generative AI to combine the most essential SERP content into a single piece at the top of the page. Significant changes are coming to the future of search and how people find your site naturally because of SGE.
An Overview of Google’s Search Generative Experience (SGE)
Google SGE is an experimental search tool that uses creative AI to make results that change based on what the user does. This new idea gives people new ways to connect with content and makes searching better. Using complex algorithms, SGE’s primary method is to dynamically create personalized search results based on the hobbies and questions of each user.
Google SGE wants to improve the user experience by providing more useful, interesting, and engaging search results. Unlike most search engines, which use phrase matching and ranking algorithms, SGE uses generative AI to understand the context of a search question and create content that exactly meets the user’s needs.
Holiday season is just round the corner, and consumers are readying themselves for a brisk shopping drive. It’s also the time of the year when businesses compete head-to-head with other in order to lure as much people as possible.
So, what’s your idea to woo your consumers and make historic sales this holiday season?
It’s the perfect time to overhaul your SEO strategy, include holiday-specific elements in your optimization process, and implement techniques that will drive more traffic to your website. In fact, by not preparing your online store and not engaging in a right manner with your consumers, you might lose a great deal of opportunity in terms of increased sales. Thus the coming season is a rare opportunity to create a greater impact on your holiday visitors.
Here are some of the highly actionable tips for improved traffic and better conversion this holiday season:
Refurbish your website architecture
Since online presence is very important for e-commerce businesses, your website’s architecture matters a lot. The architecture basically determines how your website and the server communicate with each other. It ensures you meet your business goals while delivering a great experience for your users. It’s one of your topmost priorities to make sure that all the web pages on your site are uniform in terms of contributing toward the overall search engine optimization. As a result, your e-commerce website will have an improved performance. In general, the overall site architecture includes web hosting, applications installed on the hosting server, addons, plugins, and extensions that are crucial for the proper functioning of the site.
During holiday season shopping, traffic to various e-commerce sites rises precipitously that can easily unmanageable. Such a situation can also lead to the crashing of the site. So to avoid something like that happening to your site, you need to manage security, support, bandwidth, and speed of the servers. This is where a powerful webhosting service can effectively manage all the features of your site and prevent it from crashing due to traffic overload.
The technology has changed, and now users are moving to mobile for day-to-day activities, so app store optimization is most important to improve visibility and sales for any online business. According to Bankmycell, in 2029, there will be 8.06 billion cell phone users in the world, so every online business must have a mobile marketing strategy for its business presence.
App store optimization is a technique to improve the visibility of mobile apps in the app store, especially in the Apple App Store and Google Play. First, you need to understand the difference between the Apple App Store and the Google Play Store. Let me differentiate it:
Apple App Store vs. Google Play
The simple difference between the Apple App Store and the Google Play Store is that iPhone users can use the Apple App Store, and Android smartphone users can use the Google Play Store to browse and download Android and iOS apps on their mobile phones.
Many people’s only large-scale social event is their wedding. For these and other reasons, the wedding venue accounts for around half of a couple’s total wedding expenditures. Therefore, couples want the venue to be picture-perfect since it serves as the stage for their wedding day. However, wedding venues face intense competition from hundreds of different venues, each offering its own special amenities and atmosphere.
So, a well-thought-out marketing strategy not only aids in providing couples with the ideal venue but also boosts earnings. As a result, numerous venues dedicate a different marketing approach to weddings. One such is providing personalized wedding water bottle labels to make them more appealing.
Tips to Make the Venue Stand Out from the Rest
Here are some ways to market your wedding venue to couples that will help it stand out from the competition:
· Promote What Couples Desire
Ensure your advertising speaks to the needs and desires of engaged couples searching for a wedding venue. Even while wedding planners may play an important role, your primary audience should be the happy newlyweds. You need to find out what people are looking for to assist them with the best service. In other words, this will set you apart from the competitors.
