How to Get the Most Out of Your Website Development Budget

If you’re about to embark on a website development project, knowing how much it will cost and what steps you can take to ensure your budget is used efficiently is essential. Here are some tips on how to make the most of your budget.

Tell your development company precisely what you want, and don’t have a problem saying no.

When you’re ready to start the development process, it’s vital that you’re as clear about what you want as possible. You should know precisely how your website will be used and where it fits your overall business strategy. Your company probably already has a pretty good idea of its target audience, but if not, now’s the time to figure it out.

For example, security is one of the most important aspects of a website. If your company sells sensitive products or services, it’s crucial to have that factored into the design process. You don’t want to end up with a beautiful site that’s easy for everyone to access, only to lose sensitive customer data because you didn’t protect your site against the log4j vulnerability.

The more specific you can be with your web design team from the start of this process, the less costly it will be later on down the road when changes need to be made, or new features are required. A lack of detail can lead to wasted hours spent backtracking and rethinking decisions that could have been avoided by having more precise expectations at the beginning of development (or even during initial discussions).

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Why Creative Design is Essential for Referral Marketing Success

Design plays an essential role in referral marketing. You will not be able to convince your prospects to sign up unless you visually tell them what to do. In this age, where images and videos dominate the content arena, it is even harder to get your prospects’ attention unless you have a visual ad. This is the reason why you should incorporate creative design into your referral marketing plan.

Why You Need Creative Design in Your Referral Program

Creative design plays a vital role in referral programs. Here are some reasons why you need to improve it. 

Having a Creative Intuitive Design is Hard to Miss

When you promote a product or a program to your customers, it is crucial to do so with creative design. Design is for more than visual pleasure. It is also for catching attention. You’ll know it when you view ads. The ad that is better designed usually get more clicks and engagements. This is because design plays a vital role in marketing. Brands will not pay thousands of dollars for design if it does not help them.

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Essential Tips on How to Improve Website Speed for More Traffic & Conversions

Is your website not getting enough conversions? Have you ever delved deeper into the issue to know the challenge? What impedes the speed of your website?

In this article, we shall attempt to establish a strong link between website speed and resulting conversions. In the world of online business, a website has to pass the checklist of all the possible factors and page speed is one of them.

Internet is increasingly becoming the place where people tend to be less patient and want information with the snap of a finger. They like to get their website loaded as quickly as possible. According to a recent survey, 47% users abandon website that takes more than 3 seconds.

So it’s highly pertinent not to irritate your visitors with a low downloading speed. No matter how good your products or services are if your website speed is not up to the mark, they shall abandon your website right away.

Page speed is the main point of concern for every online business and it will impact search rankings, website traffic, conversion rates and sales. For that, you need to optimize the website speed not only for desktop but for mobile as well. A delay of even 1 second can cost your business several thousand dollars.

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How to Optimize TTFB to Improve Websites’ Page Load Times

Do you often irritate with the way a webpage you want to visit takes too much time to open? With the global increase in bandwidth today, people are enjoying fast internet connection and are able to download large sizes of data files in relatively lesser time. However, the tolerance level towards loading pages is also plunging. So the issue of TTFB (Time to First Byte) is increasingly becoming crucial.

In this post we will delve into the concept of TTFB; how it affects you; how to measure it, reduce it or optimize it using various tools and techniques.

What is TTFB?

Simply put, “time to first byte” is a key metric that determines the responsiveness of a web server. That is, it tells you the time taken in creating a connection to the server and downloading the contents of a webpage.

When your browser tries to establish a connection to a web server, it has to go through the following steps:

  • DNS Lookup
  • Initial Connection
  • Waiting
  • Receiving Data
  • Closing Connection

So clearly, the TTFB has three important components:

  1. Time needed to process request through the network to the web server
  2. Time needed for web server to process he request and generate the response
  3. Time needed for the server to send back the first byte of the response to the browser

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How effective is Your Website for Job Seekers?

When a person hears about a job vacancy in your company, the first thing he does is an instant search for your website to have a look on it. If your website is quite impressive and convenient to be understood, it will leave a positive impact on job seeker and definitely he would love to work with your organization, but if it lacks in any criteria, the job seeker will turn away. So, to attract more and more job seekers towards you, you must opt for a few things to make your website effective. Here is the list for the suggestions- 

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