Essential Tips on How to Improve Website Speed for More Traffic & Conversions

Is your website not getting enough conversions? Have you ever delved deeper into the issue to know the challenge? What impedes the speed of your website?

In this article, we shall attempt to establish a strong link between website speed and resulting conversions. In the world of online business, a website has to pass the checklist of all the possible factors and page speed is one of them.

Internet is increasingly becoming the place where people tend to be less patient and want information with the snap of a finger. They like to get their website loaded as quickly as possible. According to a recent survey, 47% users abandon website that takes more than 3 seconds.

So it’s highly pertinent not to irritate your visitors with a low downloading speed. No matter how good your products or services are if your website speed is not up to the mark, they shall abandon your website right away.

Page speed is the main point of concern for every online business and it will impact search rankings, website traffic, conversion rates and sales. For that, you need to optimize the website speed not only for desktop but for mobile as well. A delay of even 1 second can cost your business several thousand dollars.

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How to Optimize TTFB to Improve Websites’ Page Load Times

Do you often irritate with the way a webpage you want to visit takes too much time to open? With the global increase in bandwidth today, people are enjoying fast internet connection and are able to download large sizes of data files in relatively lesser time. However, the tolerance level towards loading pages is also plunging. So the issue of TTFB (Time to First Byte) is increasingly becoming crucial.

In this post we will delve into the concept of TTFB; how it affects you; how to measure it, reduce it or optimize it using various tools and techniques.

What is TTFB?

Simply put, “time to first byte” is a key metric that determines the responsiveness of a web server. That is, it tells you the time taken in creating a connection to the server and downloading the contents of a webpage.

When your browser tries to establish a connection to a web server, it has to go through the following steps:

  • DNS Lookup
  • Initial Connection
  • Waiting
  • Receiving Data
  • Closing Connection

So clearly, the TTFB has three important components:

  1. Time needed to process request through the network to the web server
  2. Time needed for web server to process he request and generate the response
  3. Time needed for the server to send back the first byte of the response to the browser

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How effective is Your Website for Job Seekers?

When a person hears about a job vacancy in your company, the first thing he does is an instant search for your website to have a look on it. If your website is quite impressive and convenient to be understood, it will leave a positive impact on job seeker and definitely he would love to work with your organization, but if it lacks in any criteria, the job seeker will turn away. So, to attract more and more job seekers towards you, you must opt for a few things to make your website effective. Here is the list for the suggestions- 

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Top 4 Inspiring Logo Redesigns You Should Look at in 2017

Why is branding so important? It triggers emotions. You don’t necessarily have to buy a product, to be familiar with it – you can be made aware of it by watching television, reading newsfeed on your smartphone or looking at ambient media (yes, outdoor advertising is still relevant, as well as television).

A simple, memorable and engaging logo becomes recognizable really fast. Hundreds of companies all over the world have already proven that. But what happens when a well-known company makes a decision to change its trademark’s styling?

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