The Hidden Costs of Cheap SEO: Why a ₹10,000 Package Will Destroy Your Google Rankings

August 3, 2026August 4, 2026 kathayat Leave a comment

Every day, business owners receive emails that sound almost too good to pass up:

“Rank #1 on Google in 30 Days! Full SEO Service for only ₹9,999/month. Includes 50 backlinks, 10 articles, and keyword optimization!”

For a small business or startup watching its budget, ₹10,000 (~$120) a month feels like a low-risk experiment. But in modern search engine optimization, cheap SEO isn’t just ineffective—it is an expensive liability.

Google’s ranking algorithms—powered by AI systems like SpamBrain and strict Helpful Content guidelines—are designed to identify and penalize low-quality, manipulative tactics. What seems like a bargain today can leave your website penalized, de-indexed, or permanently damaged tomorrow.

What Cheap SEO Agencies Actually Do (And Why It Kills Rankings)

To deliver on impossible promises for a fraction of the cost, budget agencies rely on shortcuts that directly violate Google’s Search Essentials.

Keyword Cannibalization: Common Mistakes and How to Fix Them to Boost Your Rankings

May 7, 2026May 7, 2026 kathayat Leave a comment

Many SEO experts or companies suggest creating multiple webpages to target the same keywords. However, this approach can harm your website’s rankings on Google, as targeting multiple pages for the same keywords is not a recommended practice.

This technique puts Google Search in a dilemma when trying to determine which page is the most relevant for a query. Let us help you understand what keyword cannibalization is and how to fix it to prevent Google penalties.

What is keyword cannibalization?

In simple terms, creating and targeting multiple pages on your website for similar keywords is called keyword cannibalization. In such cases, Google can become confused about which page should rank for a given query. While one page with the most relevant content may rank higher, others are pushed down, creating internal competition among your webpages in search results.

For an example,

Let’s take Amazon mobile product pages as an example. On an e-commerce website, multiple URLs are often created through filters and other search parameters. This can result in several pages targeting the same products with very similar content.

If you search on Google using the query below, you’ll notice that multiple pages from the same website may rank for the same search term.

This isn’t limited to e-commerce websites. Many companies create similar static pages for the same services and target them with nearly identical metadata. This can lead to a keyword cannibalization issue. One of the most common examples is targeting the same keywords on both the website homepage and a service page.

How to do SEO: A Beginner’s SEO Guide for Small Businesses and Entrepreneurs

April 6, 2026July 24, 2026 kathayat Leave a comment

Don’t know how to do SEO or make your website search engine– and user-friendly? If you’re a beginner, this guide will help you optimize your website for both search engines and users. You’ll learn everything from keyword analysis to link building and website tracking.

Let’s get started with How to Do SEO: A Beginner’s Guide—a step-by-step process to follow.

What is SEO or Search Engine Optimization?

In simple terms, SEO is the process of optimizing a website for search engines and users to improve visibility, drive traffic, and increase sales using on-page and off-page techniques.

Why does SEO matter for small businesses?

Every business is moving online to generate more sales, conversions, leads, and revenue. As a result, countless businesses are creating websites and apps to attract more customers.

Because of this competition, it’s difficult for every business to rank at the top of search engines like Google. Billions of users search every day to find information and buy products or services online, and only high-ranking websites capture most of their attention.

Top SEO Mistakes Killing Rankings in 2026

February 24, 2026February 24, 2026 kathayat Leave a comment

Search engine optimization has evolved significantly over the years. Through all these changes, a key constant is that common SEO errors can affect your website’s visibility. Organic traffic, conversions, and so much more are all a part of SEO. If these SEO mistakes aren’t addressed in time, they’re likely to cause significant errors.

Around 53% of website traffic comes from organic searches. Despite AI-driven workflows, automations, and other tools, many businesses still struggle with SEO. With Google prioritizing experience, expertise, authority, and trustworthiness, SEO has come a long way. It’s all about establishing the reliability and relevance of your website in today’s world.

Why Do Many Websites Fail SEO?

SEO isn’t a one-time thing, but a continuous effort. Around 94% of pages have zero external backlinks. This is one of the worst aspects for businesses. Small failures also matter significantly in the long run for businesses. Here’s why SEO fails for many businesses:

Regular content or keyword mistakes
On-page SEO and user experience problems
Neglecting Local SEO
Failure of link-building or wrong strategy
Technical SEO issues

Common SEO Mistakes Ruining Ranks in 2026

How to Optimize Content for ChatGPT, Gemini, and Perplexity?

January 27, 2026January 27, 2026 kathayat Leave a comment

The internet search landscape is changing significantly. For years, professionals relied on SEO. With the coming in of AI tools, there’s been a massive shift. Roughly 20% of humanity uses AI tools for various purposes, with 500-600 million engagements per day. Amongst all, ChatGPT, Gemini, and Perplexity are the most commonly used AI tools.

With the growth of AI, SEO professionals are now turning to AEO or Answer Engine Optimization. Through AEO, you can tailor your web content to AI search engines. If you want your business to grow online today, it is important to tailor your content to AI engines. These help to boost searchability and visibility. Recent studies show that AI-powered search engines now handle 30% of online searches.

Let’s explore how to optimize content for these AI-powered engines.

What are AI Overviews?

Formerly known as Search Generative Experience (SGE), AI overviews are Google’s entry into generative AI, integrated into core search results. Google now just doesn’t provide links as answers to your queries, but a concise answer. An AI-generated summary appears at the top of the SERP as an answer to the user’s query.

Botify’s AI Overviews study shows that AI overviews currently appear in around 47.4% of search queries. This is having a significant impact on how users interact with search. These AI overviews extract information from various sources, such as the web, and provide a direct citation for each. Businesses and content creators are no longer depending on ranking #1; they are focusing on staying relevant, per AEO.