Is Digital Transformation A Giant Leap For Retail Businesses?

Today innovative disruption has impacted almost every aspect of business. A new relationship between companies and customers is taking center stage, which is driven by a new wave of digital transformation.

Retail industry has been undergoing a radical shift over the past two decades. Retailers are using digital technologies to create game-changing business innovations that are changing the existing dynamics and developing new ones. Consumers today are hooked on the real-time, personalized world of digital landscape, while retailers have to reach them in new and exciting ways. Thus, “digital transformation is all about reimagining how to bring people, data, and processes together, create value for customers, and maintain a competitive advantage”.

While every sector is fundamentally impacted by technology in many ways, but retail industry has been affected the most by the underswell of digital transformation. Retailers can leverage huge amounts of data via machine learning and artificial intelligence to open new opportunities.

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5 Essential Elements Your Freelance Website Should Have

You’re your own boss. There’s no one to boss you up. And that’s the biggest advantage of being a freelancer.

Who Is A Freelancer, BTW?

Freelancer is a knowledgeable and experienced professional that offers a business his/her services without actually being a full-time or in-house employee with that business. Freelance professionals can be found in any industry – such as website development, designing, social media, digital marketing, engineering, marketing, management, photography, hospitality, sports, teaching, writing, acting, modeling, arts & crafts, and so on and so on. But, how and why people choose to become a freelancer?

Many reasons can be mentioned here. One of the biggest is – dissatisfaction with full-time job. And the blame is on horrible bosses and unfriendly workplace environment. You have to go to work, no matter how unwell you are today! And that’s the feeling that encourages a large number of working professionals to convert into a freelancer.

Additionally, up-level frustration, unexpectedly poor salary, and exaggerated level of discipline are some of the other reasons why people choose to become a freelancer.

Building Your Freelancer Portfolio Website

Starting out as a freelancer? Make sure you have an impressive online portfolio, which can also be called your freelancer website. Having a website for a professional working as a freelancer is imperative, because it enhances your credibility which increases your chance of getting more work.

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SEO & User Experience: The Perfect Online Marketing Marriage

It is time to stop viewing SEO and UX as separate entities. They are not. Both search engine optimisation and user experience go hand-in-hand. In the past, you could have climbed the search engine result pages with a poor website design simply by keyword stuffing and using other black hat techniques, such as using white text and cloaking. However, these days are long gone.

User experience is now one of the most important elements that search engines consider when they are ranking your website. With that being said, read on to discover more about the marriage between SEO and user experience. How does user experience impact on your ranking? And, what can you do to improve your website and your search engine rating in the process?

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5 Best Influencer Marketing Tools You Need To Know About

Influencer marketing tools are all about the marketer’s identification to the most relevant engaging bloggers, journalists, and media persons. Influencer marketing tools help the enterprises and staff members to reach out to the customers more effectively. Brands can easily connect with their customers. They can also amplify their information or message to the consumers.

According to Onalytica, the influence marketing has been said to be more cost-effective than advertising. It also leads to more credible brand recommendations that ninety-two percent of consumers will trust upon.

Here are the top five tools for influencer marketing that you need to know about.

  1. Followerwonk 

Followerwonk is a tool by Moz. This influencer marketing tool helps in finding relevant influencers by topics and locations on Twitter only.

You can search bios of other users, compare them with other users, analyze the details, track the followers and sort them out as well. You can get details of Twitter analytics like where they are located, when they tweet, etc. In fact, you can share your reports.

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