SEO & User Experience: The Perfect Online Marketing Marriage

It is time to stop viewing SEO and UX as separate entities. They are not. Both search engine optimisation and user experience go hand-in-hand. In the past, you could have climbed the search engine result pages with a poor website design simply by keyword stuffing and using other black hat techniques, such as using white text and cloaking. However, these days are long gone.

User experience is now one of the most important elements that search engines consider when they are ranking your website. With that being said, read on to discover more about the marriage between SEO and user experience. How does user experience impact on your ranking? And, what can you do to improve your website and your search engine rating in the process?

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5 Best Influencer Marketing Tools You Need To Know About

Influencer marketing tools are all about the marketer’s identification to the most relevant engaging bloggers, journalists, and media persons. Influencer marketing tools help the enterprises and staff members to reach out to the customers more effectively. Brands can easily connect with their customers. They can also amplify their information or message to the consumers.

According to Onalytica, the influence marketing has been said to be more cost-effective than advertising. It also leads to more credible brand recommendations that ninety-two percent of consumers will trust upon.

Here are the top five tools for influencer marketing that you need to know about.

  1. Followerwonk 

Followerwonk is a tool by Moz. This influencer marketing tool helps in finding relevant influencers by topics and locations on Twitter only.

You can search bios of other users, compare them with other users, analyze the details, track the followers and sort them out as well. You can get details of Twitter analytics like where they are located, when they tweet, etc. In fact, you can share your reports.

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