Essential Tips on How to Improve Website Speed for More Traffic & Conversions

Is your website not getting enough conversions? Have you ever delved deeper into the issue to know the challenge? What impedes the speed of your website?

In this article, we shall attempt to establish a strong link between website speed and resulting conversions. In the world of online business, a website has to pass the checklist of all the possible factors and page speed is one of them.

Internet is increasingly becoming the place where people tend to be less patient and want information with the snap of a finger. They like to get their website loaded as quickly as possible. According to a recent survey, 47% users abandon website that takes more than 3 seconds.

So it’s highly pertinent not to irritate your visitors with a low downloading speed. No matter how good your products or services are if your website speed is not up to the mark, they shall abandon your website right away.

Page speed is the main point of concern for every online business and it will impact search rankings, website traffic, conversion rates and sales. For that, you need to optimize the website speed not only for desktop but for mobile as well. A delay of even 1 second can cost your business several thousand dollars.

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Productivity Tools that Every SEO Team Must Use

As online marketers, we always try to get good results and looks for new marketing tools that enhance the performance of the marketing campaigns and generate the highest ROI. Productivity tools are useful to manage task, role, workflow, track the performance of the marketing campaign and boost team productivity.

If you are part of the marketing agency or an in-house marketing team, social media expert, content marketing or SEO, this article will help you to improve your work process; here are most important tools to run a successful digital marketing campaign:

Project & Time Management tools:

Project and time management is the most important for any organization and helps in enhance the productivity and get the best result on time, by using productivity tools, marketing team can improve the workflow and track the status of the work easily and communicate with the team members for work status. Here are some tools that must be used:

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5 Ways Your Social Media Content is Annoying Your Audience

Ask any marketer and they will tell you that they are posting high-quality and original content. And it could be true that while posting on social media, they make it fun and memorable. But have you ever realized that you are boring your audience instead of engaging them and making profits from your campaigns?

Whether you are running paid advertisements or you are using organic content connections to bring in conversions and sales, your first thing to look at is the content. Quality drives the success of your campaigns on social media, and you should focus on engaging your audience in everything you post.

This post reveals 5 ways in which you are ruining your business with annoying content on social media. We will also help you to fix the errors so that you can improve your content and increase user engagements. For maximal profitability, you need to check every aspect of mistakes you could be doing, and work on improving so that your prospects can take action with valuable content.

Here are the mistakes you should start cleaning out on your social media content. You should have started already because, as you already know, you are annoying your potential customers and scaring them away.

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10 Content Marketing Tips for B2C Startups

For most companies, content marketing is an important component in the overall strategy, whether it’s a startup or a large one.

However, getting started with content marketing can seem daunting if you don’t have the bandwidth.

According to Contently, 72 percent of B2C content marketers produced content more than they did a year ago, and this trend is on the rise.

Furthermore, 56 percent of businesses do not own a content marketing strategy, even though it is prioritized with SEO, new customer engagement, and social media.

However, 89 percent of B2C startups say they’re using content marketing, with 70 percent somewhat or very happy with their efforts.

Image source: Content Marketing Institute

Additionally, studies suggest that content marketing saves the company a lot on budget as it costs 62 percent less than traditional marketing, while generating thrice as many leads.

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Is Digital Transformation A Giant Leap For Retail Businesses?

Today innovative disruption has impacted almost every aspect of business. A new relationship between companies and customers is taking center stage, which is driven by a new wave of digital transformation.

Retail industry has been undergoing a radical shift over the past two decades. Retailers are using digital technologies to create game-changing business innovations that are changing the existing dynamics and developing new ones. Consumers today are hooked on the real-time, personalized world of digital landscape, while retailers have to reach them in new and exciting ways. Thus, “digital transformation is all about reimagining how to bring people, data, and processes together, create value for customers, and maintain a competitive advantage”.

While every sector is fundamentally impacted by technology in many ways, but retail industry has been affected the most by the underswell of digital transformation. Retailers can leverage huge amounts of data via machine learning and artificial intelligence to open new opportunities.

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