Most Controversial Practices That DO NOT (Directly) Affect Your Google Rankings

There’s a lot of controversy over what practices do and do not affect your website’s Google ranking. Does it matter how old your site is? Should you be using H1 or H2 headers? What about your bounce rate?

At the end of the day, a lot of the controversial practice’s business choose to implement simply don’t matter at the end of the day. Here are few of the common myths dispelled, which should be a load off of your shoulders.

New vs Old Sites

Does Google actually impact your rating based on whether you registered back in 2000 or just this year? The quick answer is no. In fact, they couldn’t care less.

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A Guide to Search Operators for Advanced SEO

In this article we will talk about how you can use search operators to get important information related to your SEO as well as find great link building opportunities. While the infographic is pretty much self-explanatory, we will explain things in a bit more detail below.

Basic Search Operators

Site: The “Site” search operator allows you to restrict the results you get to a particular site only. So a search for “site:SEOoptimizers.com” will only return pages from SEOoptimizers.com.

Link: This can be a very useful search operator as it can help you find the sites or pages that are linking to a particular site. So for instance, searching for “link:YouTube.com” will help you find all pages that are linking out to YouTube.com.

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Want To Make Your App Viral Follow These Impressive Marketing Strategies

Want To Make Your App Viral? Follow These Impressive Marketing Strategies

So you are done with creating your business app. It is attractive, loaded with useful features and working fine on every device. However, there is a challenge in waiting for you. You now have a herculean task of promoting your app and make people download it.

For the last few years, mobile apps have gained enormous significance thanks to the smartphone revolution. The impact of this revolution is such that mobile apps have become an essential part of our lives. Be it online shopping, ordering food, paying bills, reading books or for that matter conducting a business; apps are indispensable tools today.

This exponential surge in the number of apps has toughened the competition of taking them to the masses like never before. It is of paramount importance for businesses to market and promotes their apps. This has led to the development of creative strategies on the part of app publishers with a sole purpose of making their apps known and downloaded.

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What & How to Show ROI from SEO Campaigns

I was looking at previous SEO progress reports of some of my clients, which was all about marketing campaigns being designed and run for them by certain companies. What I found was they aren’t providing anything informative to my clients and no benefits of campaigns were achieved whatsoever. Since special reports are expected to clearly describe the process and benefits of campaigns, I found them lacking substantial details regarding delivery. Furthermore, I noticed SEO work done in bulk with no quality at all.

I fail to understand why companies or businesses are ready to pay for bulk, low quality work?

Why do they want to spoil their own business?

Why are small business owners paying every month for these reports and services?

Having mentioned this, I strongly recommend that these business owners need to move to a good company that perform high-quality work. Let me now clearly point out the fact that these services will not only be cheap but everyone can afford and customize as per budget as well. Therefore, you just need to find best service providers.

Let me share some of the most successful tips that I often share with my own clients.

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How to Promote Video Ads on Instagram

Video marketing is the future and Instagram is one of the most sought after channels of video promotion after YouTube. Recently, Instagram increased the video length to 60 seconds. Needless to say it was received warmly by online marketers who aspire to promote and attract visitors with a tailored video content. Along with creative aspect, promoting videos on Instagram requires a touch of genius.

Here are some tips as to how you can promote Video ads to drive sales and garner sufficient exposure for your brand:

1- Have An Objective For Your Video Ads

Instagram just like any other social platform is ever changing. The trends and patterns can see a significant shift overnight. Before settling up for any strategy it is essential to know the objective of the video and then give reasons to the viewer to follow or share it with their peers.

If you look at the best video ads uploaded on Instagram in April 2016, you can clearly see their marketing strategy and its effectiveness. Here are some key takeaways:

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