App Store Optimization (ASO) – Way to Promote Your APP on Google Play and Apple App Store

The technology has changed, and now users are moving to mobile for day-to-day activities, so app store optimization is most important to improve visibility and sales for any online business. According to Bankmycell, in 2029, there will be 8.06 billion cell phone users in the world, so every online business must have a mobile marketing strategy for its business presence.

App store optimization is a technique to improve the visibility of mobile apps in the app store, especially in the Apple App Store and Google Play. First, you need to understand the difference between the Apple App Store and the Google Play Store. Let me differentiate it:

Apple App Store vs. Google Play

The simple difference between the Apple App Store and the Google Play Store is that iPhone users can use the Apple App Store, and Android smartphone users can use the Google Play Store to browse and download Android and iOS apps on their mobile phones.

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Wedding Venue Marketing Strategy to Increase Bookings

Many people’s only large-scale social event is their wedding. For these and other reasons, the wedding venue accounts for around half of a couple’s total wedding expenditures. Therefore, couples want the venue to be picture-perfect since it serves as the stage for their wedding day. However, wedding venues face intense competition from hundreds of different venues, each offering its own special amenities and atmosphere.

So, a well-thought-out marketing strategy not only aids in providing couples with the ideal venue but also boosts earnings. As a result, numerous venues dedicate a different marketing approach to weddings. One such is providing personalized wedding water bottle labels to make them more appealing.

Tips to Make the Venue Stand Out from the Rest

Here are some ways to market your wedding venue to couples that will help it stand out from the competition:

·       Promote What Couples Desire

Ensure your advertising speaks to the needs and desires of engaged couples searching for a wedding venue. Even while wedding planners may play an important role, your primary audience should be the happy newlyweds. You need to find out what people are looking for to assist them with the best service. In other words, this will set you apart from the competitors.

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How Customer Centricity Is a Revolutionary Approach to Transform Your Business

Businesses today have realized (and rightly so) to emphasize devising strategies that revolve around their customers. In other words, putting customers and their interests first is a way forward for companies in this digital age.

There was a time when marketing used to be a one way communication and businesses were dictating the terms. Today, however, it is customer who is firmly sitting in the driving seat and making informed decisions regarding what to purchase and whom to engage with. Part of the reason for this unprecedented age of customer is technology-driven change along with an explosion of open and online engagement. Companies are now constantly being scrutinized by consumers in order to ensure not just better quality of products or services, but better experience as well. Suffice it to say, the balance of power has comprehensively shifted toward customers.

Customer centricity, therefore, has become the central focus of any company. It’s a way of doing business that provides a positive customer experience before and after the sale with a clear vision, exceptional strategy, and powerful execution. It includes offering greater personalization, better communication, nurturing relationships, and high-valued connected experiences across channels.

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Social Media Marketing Strategy – 9 best ways to enhance your business

Why social media marketing strategy?

Today, more than ever in history, social media platforms have become the principal source of information surpassing print and other media platforms. Further, the current COVID 19 pandemic has acted as an impetus to the ever increasing adoption of social media.

More and more people are staying up to date through Twitter, Facebook, Linked In, and Instagram. As the enterprises over the world are grappling with decreasing profits and staff well being, a social media marketing strategy will be the key. Why? Because with restricted movement, social distancing more consumers now are active online. A report from Data Report shows how the use of social media has increased by 51% during this pandemic.

Alt-text: The use of social media across the world during the COVID 19 pandemic.

To survive this change, your business must have a different approach to maintain its customer base.

How to improve social media marketing strategy for business?

The biggest impact of social media on marketing strategy is that it gives the power to reach the targeted audience and stay engaged with them. Increased website traffic, brand awareness, brand loyalty, higher sales, etc. are some of the other impacts of social media on the marketing strategy of a brand. You can leverage these benefits and achieve your business goals with the following social media marketing strategy.

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How to Get the Most Out of Your Website Development Budget

If you’re about to embark on a website development project, knowing how much it will cost and what steps you can take to ensure your budget is used efficiently is essential. Here are some tips on how to make the most of your budget.

Tell your development company precisely what you want, and don’t have a problem saying no.

When you’re ready to start the development process, it’s vital that you’re as clear about what you want as possible. You should know precisely how your website will be used and where it fits your overall business strategy. Your company probably already has a pretty good idea of its target audience, but if not, now’s the time to figure it out.

For example, security is one of the most important aspects of a website. If your company sells sensitive products or services, it’s crucial to have that factored into the design process. You don’t want to end up with a beautiful site that’s easy for everyone to access, only to lose sensitive customer data because you didn’t protect your site against the log4j vulnerability.

The more specific you can be with your web design team from the start of this process, the less costly it will be later on down the road when changes need to be made, or new features are required. A lack of detail can lead to wasted hours spent backtracking and rethinking decisions that could have been avoided by having more precise expectations at the beginning of development (or even during initial discussions).

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