How video marketing can accelerate your business growth

In this digital era, everyone is struggling to drive more traffic and increase their competitiveness. A big thanks to the advancement in technologies and strategies. Using the right technology at the right time makes it easy for the business to attract, engage, and delight the customers and hit the goals. Well! From the list of all the strategies, video marketing is one of the fastest-growing technologies that is helping the businesses in grabbing the visitor’s interest and driving the sales.

Due to its excellent benefits, around 63% of the businesses started using video content to reach the new heights sooner. If you are not using video marketing in your marketing strategy, then you are omitting one of the most profitable parts of marketing. Wondering why?

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How to Get Your Music On The First Page Of Search Engines

If you’d like to increase your fan base and have more people accessing your music, then you should consider search engine optimization (SEO) for your music business.

SEO is a marketing strategy aimed at boosting traffic to your website via organic search results.

Is it essential to bands and musicians? Yes, it is, and for two primary reasons:

  • It allows people who love your music to find your website by searching for you in search engines.
  • It increases the chances of people who may like your type of music to come across you after searching for your brand.

In other words, it’s about using the right SEO techniques to make your music discoverable on Google. Here’s how to go about it:

Start and Optimize a YouTube Channel

YouTube is a gem for all artists. It’s where most people go when searching for their favorite music. Specifically, you need a YouTube channel for your music because:

  • It’s the number one search engine for all music fans.
  • Most artists have used YouTube to build their careers.
  • Younger music fans use YouTube as their top listening platform.
  • Creating engaging music videos is by far the most effective way to beam your personality and brand into people’s eyes, ears, and imagination.
  • You can monetize your music through YouTube’s large ad-revenue.

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Geofencing Marketing Strategies to Boost E-commerce Sales

If we explain the word “geofencing”, it is creating a fence or marking a boundary over a specific location on geo or Earth. In marketing terminology, geofencing refers to pitching your brand to a group of people or audience in a specific location.

However, for marketers, geofencing is not just about targeting people in a country, state, zip code, or location. It is also about the traits of their exact audience or buyer persona – such as competitions’ customers, buying history, web or mobile browsing trends, preferences, interests, age, and gender.

Geofencing and eCommerce

E-Commerce industry, which was going through a great hardship due to users’ privacy and financial security concerns at the beginning of the last decade, has already started leveraging geofencing to reach new customers; establish a healthy but a tough competition; and set new sales records.

According to a report, “51% of smart phone users have discovered a new company or product conducting a search on their smart phone.”

If users can find or locate a company, product, or service they need, why can’t a company or marketer locate customer(s) for their product? Geofencing allows for that with the help of new-age marketing tools and techniques.

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4 Ways to Manage Your Business Workflow Better

Constantly improving as a business is a must, and this includes internal improvements such as keeping on top of all your processes and management style. Losing grip on streams of work and tasks to fulfill is easily done, and once control is lost, it can take a long while to pick it back up again, during which time your business may suffer due to disorganization.

Here are 4 ways to improve your business workflow.

  1. Use Project Management Tools

This is particularly helpful if you and your business work better by managing information on a visual level. If you have a lot of information and data to manage, any computerized process is going to make that easier for a team. BPM tools will help to manage and improve your workflow on an automated level, which means you eliminate the risk of neglecting workflow management. It also means that all employees can access the same data whenever they need to, increasing cohesion between colleagues. Some of the best project management apps are also listed is this productivity apps post by Pixpa

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SEO Tips for Engineering Websites to Improve Ranking & Traffic

If you have noticed that there has been a decrease in traffic to your engineering website, it’s important that you take action fast. Getting as much traffic as possible to your page is important, however, knowing which strategy to take can prove costly in the long run.

SEO (search engine optimization) is used to boost your website’s search engine ranking result, meaning that your customers and clients can seek out your services within an instant. If you’re not sure where to start, here are some handy SEO tips that can boost your engineering website’s ranking.

Use Relevant Keywords

Incorporating relevant keywords into your content is key to boosting traffic to your engineering website. It’s important that you select phrases and words that users are likely to type into Google, helping to increase the chances of them clicking on your page. If you aren’t sure how to tackle keyword research, there are three strategies that you can take, which are:

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