What & How to Show ROI from SEO Campaigns

I was looking at previous SEO progress reports of some of my clients, which was all about marketing campaigns being designed and run for them by certain companies. What I found was they aren’t providing anything informative to my clients and no benefits of campaigns were achieved whatsoever. Since special reports are expected to clearly describe the process and benefits of campaigns, I found them lacking substantial details regarding delivery. Furthermore, I noticed SEO work done in bulk with no quality at all.

I fail to understand why companies or businesses are ready to pay for bulk, low quality work?

Why do they want to spoil their own business?

Why are small business owners paying every month for these reports and services?

Having mentioned this, I strongly recommend that these business owners need to move to a good company that perform high-quality work. Let me now clearly point out the fact that these services will not only be cheap but everyone can afford and customize as per budget as well. Therefore, you just need to find best service providers.

Let me share some of the most successful tips that I often share with my own clients.

(more…)

How to Promote Video Ads on Instagram

Video marketing is the future and Instagram is one of the most sought after channels of video promotion after YouTube. Recently, Instagram increased the video length to 60 seconds. Needless to say it was received warmly by online marketers who aspire to promote and attract visitors with a tailored video content. Along with creative aspect, promoting videos on Instagram requires a touch of genius.

Here are some tips as to how you can promote Video ads to drive sales and garner sufficient exposure for your brand:

1- Have An Objective For Your Video Ads

Instagram just like any other social platform is ever changing. The trends and patterns can see a significant shift overnight. Before settling up for any strategy it is essential to know the objective of the video and then give reasons to the viewer to follow or share it with their peers.

If you look at the best video ads uploaded on Instagram in April 2016, you can clearly see their marketing strategy and its effectiveness. Here are some key takeaways:

(more…)

How Content Marketing Strategy Boom Startup E-commerce Business

Nothing is impossible to achieve if you have good resources and investment. Most experts say online marketing for e-commerce sites is difficult, but it is not difficult even doing SEO for an e-commerce website is too easy by implementing these essential content marketing strategies for your e-commerce site to increase organic traffic, ranking and online sales.

Know your target audience

Know your target audience

Why content marketing fails? Without knowing your targeted audience content will not help you more to get 100% benefit from your content marketing efforts, most content marketers produce content for a blog post, white paper, video marketing, infographics, e-books, newsletter and more but how much they get the result? Only 30% get good result. Before producing content we must know what our targeted audiences are looking for, what kind of topic should we produce, how our content will help our audiences and force them to visit our website and buy our products. Don’t develop any content to publish without any output.

(more…)

12 Best SEO Tools That Will Help You Spy on Your Competitors Backlinks

12 Best SEO Tools That Will Help You Spy on Your Competitors Backlinks

Over the past few years, SEO techniques have changed, the way of marketing for any website has been totally changed but the importance of quality and natural backlinks still remain same and for most search engines, backlinks are still one of the top most ranking factor. Google demoted the priority of backlinks and added more signals to rank a website. That’s why everyone is running behind of building high-quality links to their websites.

What is the best marketing strategy to create good quality backlinks for the website? How can you track your competitor’s links? How can you find the best opportunity for link development? Link building strategy can be different for the type of the website and there are lots of link analysis tools that can help you in creating links for your website.

(more…)

Small Business Link Building Strategy That Give you Huge Traffic within 3 Months

Links play a critical role in SEO and online marketing. E-commerce companies especially local businesses need to utilize various strategies to get attention by their target audiences in order to survive and thrive in the game of online marketing. Link building, therefore, becomes part of a strong SEO strategy that is used to successfully grow a business entity. Check out below what we got from our link building strategy:

(more…)