How to Optimize Content for ChatGPT, Gemini, and Perplexity?

January 27, 2026January 27, 2026 kathayat Leave a comment

The internet search landscape is changing significantly. For years, professionals relied on SEO. With the coming in of AI tools, there’s been a massive shift. Roughly 20% of humanity uses AI tools for various purposes, with 500-600 million engagements per day. Amongst all, ChatGPT, Gemini, and Perplexity are the most commonly used AI tools.

With the growth of AI, SEO professionals are now turning to AEO or Answer Engine Optimization. Through AEO, you can tailor your web content to AI search engines. If you want your business to grow online today, it is important to tailor your content to AI engines. These help to boost searchability and visibility. Recent studies show that AI-powered search engines now handle 30% of online searches.

Let’s explore how to optimize content for these AI-powered engines.

What are AI Overviews?

Formerly known as Search Generative Experience (SGE), AI overviews are Google’s entry into generative AI, integrated into core search results. Google now just doesn’t provide links as answers to your queries, but a concise answer. An AI-generated summary appears at the top of the SERP as an answer to the user’s query.

Botify’s AI Overviews study shows that AI overviews currently appear in around 47.4% of search queries. This is having a significant impact on how users interact with search. These AI overviews extract information from various sources, such as the web, and provide a direct citation for each. Businesses and content creators are no longer depending on ranking #1; they are focusing on staying relevant, per AEO.

The Future of SEO Marketing Isn’t Humans vs AI- It’s Humans with AI

November 17, 2025November 17, 2025 kathayat Leave a comment

Several business owners have lately observed their website traffic going down. Around 60% of searches today don’t end up in a click. Why? Because people receive answers from AI. As soon as one puts up a query, you’ll get AI-generated, accurate answers. Thus, one may not need to visit the website either.

Don’t be worried. The good news is, the AI that is probably killing your business’s traffic will also help to drive growth. When AI and SEO work together, it can drive wonders. SEO isn’t only about keywords, algorithms, and rankings. It’s about building trust. It’s about strategy and social much more.

SEO Marketing in the Age of AI

With the coming of AI, the customer search behaviour is changing significantly. Well, Google has been weaving AI into its search algorithm for a very long time. RankBrain can easily interpret content, while BERT helps search engines understand language’s context better.

Despite all this, a significant question remains: Is SEO relevant in the age of AI? Well, sure it is. You may come across headlines that say AI will replace SEO or SEO is dead, but don’t just believe them. SEO is not dead; it is evolving. AI will only improve the process. Many are calling it Adaptive SEO.

How to Optimize ASO for the Future of App Discovery

November 5, 2025November 5, 2025 kathayat Leave a comment

Today, the way applications and games are optimized or the way ASO (App Store Optimization) works has changed significantly. If you want to stand out in this competitive world, then you need to build a research-backed strategy that enhances the visibility of your app on the Google Play Store or the Apple App Store.

Did you know that nearly 63% of applications are discovered through app store searches?

App Store Optimization is a procedure that helps enhance the visibility of an app on the app store. As most businesses are adopting mobile-first approaches, ASO has become a necessity, not an option. With advancements in AI, online marketers and web developers can now more effectively devise the right strategies.

Img reference – Businessofapps

Let’s have a look at what ASO is and how to optimize it for the future app discovery: –

The Future of Marketing: GEO vs AEO vs SEO

September 4, 2025September 4, 2025 kathayat Leave a comment

Internet marketing is evolving rapidly and it is moving beyond traditional search rankings. Every marketer should have a great idea about what are the main differences between GEO vs. AEO vs. SEO. Being a webmaster, you will need to know how to integrate them all together to stand out in an AI-driven world. By 2026, most companies will start optimizing their website for answer engines, generative AI, and traditional search.

There will be nearly 25% drop in traditional searches by the year 2026, as predicted by Gartner. SEO, AEO, and GEO are essential to boost visibility in the AI era.

Let’s break down what exactly the differences between GEO vs. AEO, vs. SEO.

Search Engine Optimization (SEO): Best Practices, Strategies, and the Best SEO Tools

March 18, 2025March 18, 2025 kathayat Leave a comment

Search Engine Optimization (SEO) is the backbone of digital marketing. It determines how well a website ranks on search engines like Google, Bing, and Yahoo, affecting its visibility and traffic. A strong SEO strategy ensures that businesses reach their target audience efficiently, leading to higher engagement and conversions. This comprehensive guide will cover SEO best practices, strategies, and the best tools available for optimizing your website.

Understanding SEO

SEO involves optimizing a website to rank higher in search engine results pages (SERPs). It consists of multiple elements, including keyword research, on-page optimization, technical SEO, link building, and content marketing. Search engines use complex algorithms to rank websites based on relevance, authority, and user experience. Mastering these factors is key to achieving top rankings.