Best SEO Practices for Your Cannabis Marketing Strategy

Nicola Yap Leave a comment

If you’re the owner of a cannabis retailer or product, catchy marketing and SEO is a sure way to differentiate your brand from competing for cannabis dispensaries. Recent marijuana legalization in some U.S. states has welcomed the reimagination of cannabis, and those who work in the marijuana industry have been able to push the boundaries even further in terms of creative marketing strategies. To pique the interest of new potential cannabis users, dispensary owners could benefit from investing in attractive and unique marketing campaigns, ads, and slogans.

Best SEO Practices to Boost Marketing for Your Cannabis Business

Below are some of the most powerful and useful SEO strategies that will help you form your dispensary marketing strategy:

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SEO & User Experience: The Perfect Online Marketing Marriage

kathayat Leave a comment

It is time to stop viewing SEO and UX as separate entities. They are not. Both search engine optimisation and user experience go hand-in-hand. In the past, you could have climbed the search engine result pages with a poor website design simply by keyword stuffing and using other black hat techniques, such as using white text and cloaking. However, these days are long gone.

User experience is now one of the most important elements that search engines consider when they are ranking your website. With that being said, read on to discover more about the marriage between SEO and user experience. How does user experience impact on your ranking? And, what can you do to improve your website and your search engine rating in the process?

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7 Time-Saving Tips to Help You Choose the Right SEO Proposal

Sameer Panjwani Leave a comment

Today’s companies have a range of options when it comes to choosing how they want to approach the addition of SEO, or search engine optimization, to their website. One of the main decisions that these companies must make is choosing to work with an in-house team who understands the company’s current needs or to work with an external agency who specializes in SEO.

There are advantages and disadvantages to both scenarios, and for that reason, many companies eventually decide to use a combination of the two. Doing so would include an in-house team advised by hired SEO experts. In most cases, this technique helps to provide optimal support and continuous guidance.

What is an SEO Proposal?

An SEO proposal is a template written up by an individual or team of experts who offer SEO services for website owners. When searching for the right SEO advisors to assist with a company’s website optimization, SEO agencies will send a pitch to the company, which is a sample of their work, which also includes a proposal. The SEO plan should include the type of work they are offering, the scope of work, their price, and terms and conditions.

However, website owners looking for the very best SEO proposals out there should look for other key factors in the offers they receive. This additional information will provide more details on the extensive amount of work the SEO agency can do to ensure that their client’s website makes it to the top of the search results page.

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5 Best Influencer Marketing Tools You Need To Know About

kathayat Leave a comment

Influencer marketing tools are all about the marketer’s identification to the most relevant engaging bloggers, journalists, and media persons. Influencer marketing tools help the enterprises and staff members to reach out to the customers more effectively. Brands can easily connect with their customers. They can also amplify their information or message to the consumers.

According to Onalytica, the influence marketing has been said to be more cost-effective than advertising. It also leads to more credible brand recommendations that ninety-two percent of consumers will trust upon.

Here are the top five tools for influencer marketing that you need to know about.

  1. Followerwonk 

Followerwonk is a tool by Moz. This influencer marketing tool helps in finding relevant influencers by topics and locations on Twitter only.

You can search bios of other users, compare them with other users, analyze the details, track the followers and sort them out as well. You can get details of Twitter analytics like where they are located, when they tweet, etc. In fact, you can share your reports.

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5 Essential Areas of Leadership That Help Build High Performing Teams

kathayat Leave a comment

Leaders are bestowed with a remarkable potential to divert the course of history…… To change the status quo, to bring progress and to engender things that only exist in wishes of the masses – this is what a courageous, visionary and discernible leader is capable of doing.

“The really great people make you feel that you, too, can become great”. The scope and power of this quote by Mark Twain seems more apparent when we witness changes around us brought about by great leaders of yesteryears and of today. Clearly, leadership is the art of creating teams and making them achieve unimaginable feats.

So who are the prominent leaders of the current generation? How are they bringing the change in the world? And what are the lessons to be learned from them?

Let’s find out……

Steve Jobs

We all know about his rise, fall, rise again, and demise story. We are also aware of how he changed the fortunes of Apple Inc. But very few of us realize and observe that his extraordinary disruption transformed at least seven industries: personal computing, animated movies, music, mobile phones, tablet computing, retail stores, and digital publishing. Isn’t his a story of a great leader? Hasn’t a big change taken place by whatever he did? Don’t say it isn’t…..

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