Instagram is the most appropriate platform for both influencer marketing and ecommerce, and interestingly, you can combine both.
If you are an ecommerce business, you can work with influencers on Instagram to create strategically-targeted (ad) contents for increased engagement and sales. The platform allows businesses to reach their audience in a way that feels more realistic or genuine.
While the influencer space on Instagram is expected to become a $10 billion industry by the end of 2021, for ecommerce, the platform helps as many as 80% of users make informed purchase decisions. Incredible!
People with a bulky follower base on Instagram can be a potential influencer for your ecommerce products. As their followers idolize them for their unique views, lifestyle, likes, and dislikes, and love to engage on their updates proactively, you can consider going for a paid partnership with them for your ecommerce product marketing.
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