Several business owners have lately observed their website traffic going down. Around 60% of searches today don’t end up in a click. Why? Because people receive answers from AI. As soon as one puts up a query, you’ll get AI-generated, accurate answers. Thus, one may not need to visit the website either.
Don’t be worried. The good news is, the AI that is probably killing your business’s traffic will also help to drive growth. When AI and SEO work together, it can drive wonders. SEO isn’t only about keywords, algorithms, and rankings. It’s about building trust. It’s about strategy and social much more.
SEO Marketing in the Age of AI
With the coming of AI, the customer search behaviour is changing significantly. Well, Google has been weaving AI into its search algorithm for a very long time. RankBrain can easily interpret content, while BERT helps search engines understand language’s context better.
Despite all this, a significant question remains: Is SEO relevant in the age of AI? Well, sure it is. You may come across headlines that say AI will replace SEO or SEO is dead, but don’t just believe them. SEO is not dead; it is evolving. AI will only improve the process. Many are calling it Adaptive SEO.
Adaptive SEO
Adaptive SEO is smart. It can easily recognise the algorithms. However, the absolute judgment would lie upon humans. It’s not enough to feed the data; it is also crucial to build strategies. The efficiency of AI and the nuances of human creativity together boost the future of SEO Marketing.
Adaptive SEO is clear proof that it isn’t about choosing AI. It is about using human intelligence and AI together. AI SEO can help automate numerous tasks. It will help businesses be trusted, preferred, and remembered.
Storytelling + Scalability Drives Success
On the internet, you must be authentic. Be clear about your business’s tone and point of view before integrating AI. A clear brand story can increase engagement by 23% and conversion by 19%. This creates a massive gap for businesses, especially in meeting their target audience.
Integrating AI tools can fill the gap. A few good prompts in AI can help to address the lags in minutes. However, for AI to fix the problem, you must provide it with some direction and context about your business. Establish a brand style and understand customer feedback.
Therefore, the AI tools can help bring scalability with the integration of human creativity. Some tools can do market research, whereas others will take agency-quality personas.
Look for Customers Where They Are
Manually finding your target audience can be very time-consuming. So, why not take AI’s help to simplify the process? Your customers aren’t relying on Google searches to solve their queries. Instead, your customers are using AI tools such as Perplexity and ChatGPT to receive answers to their queries.
While you’re optimising your business for AI SEO, do not miss out on regular SEO. The quality of leads that you generate from traditional SEO is usually higher. Offer information symmetry and amplify your search in loop marketing. Use both AI and traditional SEO to drive high-quality prospects.
SEO is about ranking in the top 5 links, and AI SEO helps to be a part of it. Getting your website ranked on one of the top 5 search engines can eventually lead your website to appear on AI SEO. Build up on your visibility as much as possible. However, people today crave human interaction, so make sure to drive attention. Work with influencers who add real value.
AI can take care of customisation and amplification. This will help to save money. Therefore, businesses can invest in other channels and amplify their reach. The unique combination of AI and SEO would work together to drive significant ROI for your business.
Every Campaign Evolves and Becomes Better
AI will help in crafting a brief for new ideas. Once you’ve found the idea you resonated the most with, you can refine it to give a human touch. You can then check how this particular campaign is performing. Analytics would give you an idea about what’s working and what the shortcomings are. Thus, you can refine the campaign strategy.
Such a unique proposition paves the way for making every campaign better than the previous one. Make adjustments in real-time and fix the mistakes. Integrating the right strategy can drive successful and cost-effective campaigns eventually.
Benefits of SEO with AI in Business
One of the most common limitations of humans working with AI is fear. Getting over the fear and working with AI, including creativity, can bring unmatched results. While AI provides mechanical results, SEO doesn’t. SEO reflects human results, which are more relevant for the audience.
Some of the key benefits of integrating SEO with AI into the business include:
1. Better Understanding of Audience
The AI tools will understand the keywords. Growing your business organically means going beyond keywords and understanding the audience. That’s where SEO steps in. Human creativity in SEO, with the technicalities of AI, can drive a better understanding of the audience. Therefore, it will be easier to cater to the needs of the audience. Human creativity can be sensitive towards tone, context, and trends, which would help to craft a vast difference.
2. Fix Manual Errors
Manual errors in SEO can be a significant turnoff. It can affect your strategy, preventing the business from ranking. However, AI integration can help to fix manual errors in no time. AI can help with crawl errors, user experience improvements, and mobile usability issues. It can easily prioritize the tasks and integrate practical problem-solving to drive results.
3. Human Focused Content for EEAT
EEAT is an extremely important factor to consider if you want to rank on Google. However, writing content from scratch can take up a lot of time. That’s where AI can help craft the content sooner. Once the draft content is ready, the human touch can be added. Understand what the customers want, what their pain points are, and then address the same in the blog draft. The combined content can build credibility and convince your target audience to act.
Conclusion
Whenever there’s a big shift in technology, there’s fear. With AI coming around and so many headlines, it is pretty common to fear what the future holds. Well, the good news is that the future of marketing is quite bright. It won’t be humans vs AI, it will be humans with AI. So, don’t be afraid, just make sure to use AI the right way.
