Category: Digital Marketing

The global eCommerce will presumably cross the $6.8 trillion level by the end of 2025. Despite that, it is quite a challenge for small and emerging businesses to gain visibility and build trust in a heavily competitive eCommerce landscape.

Forward-thinking eCommerce businesses are integrating AI into their process to boost the outcomes of their search engine optimization (SEO) and marketing (SEM) campaigns. Studies suggest that the market value of AI SEO in the eCommerce sector will reach $64.03 billion by 2034.

Over 56% of marketers are already using AI for developing and implementing SEO strategies. AI SEO offers significant benefits, such as up to a 45% increase in organic traffic on your website and over a 38% boost in eCommerce conversion.

Before we delve into how AI SEO benefits eCommerce businesses, let’s first talk about the battles small and budding eCommerce setups have to fight on a day-to-day basis to win the game of visibility and success on digital.

Challenges Small-Scale and New-Sprung eCommerce Businesses Face

Cutthroat Competition

eCommerce has eased the way for traditional businesses. Starting and managing an online business has become easier than ever. But this has ignited a fierce competition in the market; each retailer on marketplaces, like Amazon, and in Google search results is putting the best of their efforts to catch the attention of their buyers.

The popularity of the Cryptocurrency and Bitcoins has been increased, and there are lots of companies want to add their name to the list of established ICO companies. A good marketing campaign with the best marketing strategy can enhance the performance of the business, and run an online marketing campaign for Cryptocurrency and Blockchain startups without effective Cryptocurrency marketing strategy are so much risky, and you can’t increase the brand awareness of your business. If you don’t know how to market your coin, here are the best marketing techniques that you can use for your coin:

Social Media Marketing

Social media is a marketing platform where you can distribute any news and post like fire only when you have an effective social media strategy, you can build a community or dedicated pages to target your audiences on several social media channels but you need to careful while running marketing campaign on Facebook because Facebook recently banned all Cryptocurrency related advertising, so you are not able to run paid ads on Facebook, for better result, you can hire ICO marketing agencies or expert to run your campaign.

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For modern businesses, survival without technology is next to impossible, as they heavily rely on technological advancements. Most businesses are entirely dependent on technology, for example, eCommerce businesses. To help you decode the importance of technology for new-age businesses, here are some eye-opening stats:

Over 75% of businesses (globally) already have or are planning to move to eCommerce environment. Moreover, more than 90% of small and medium-sized businesses (SMBs) integrated digital communication tools, such as social networks and chatbots, into their processes.

For 87% of businesses (that are into SaaS), technology integration is very important. More than 60% of companies opt for tech integration to improve customer retention. 44% of businesses agree that technology helps them in cost saving. Over 70% of businesses experienced revenue growth after integration. 64% of companies invest in technology to improve their cybersecurity measures.

If we shift our focus on marketing, it helps businesses and marketing agencies bring desired results from their efforts. With AI-enabled marketing applications, you can deliver personalized experience to each of your customers through your highly effective campaigns. 44% of marketing managers use AI and ML to automate repetitive tasks. The same source highlights that more than 40% of professionals use AI to develop and implement social media strategies. Some marketers use technology to repurpose and optimize their content.

Let’s talk about the ways technology helps marketers bring results for their client businesses: