Category: Digital Marketing

5 Inspiring Ways Brands Use User Generated Content

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Small, medium and large-sized brands are finally listening to the voice of the people. And that voice comes in the form of user-generated content (UGC)—content by the people, for the people, and realized through brands.

If you’re still looking for proof regarding UGC’s influence, just look at the whopping 93 percent of consumers who find it helpful when making a purchase decision. UGC is certified, and it’s not so much a question of brands asking if they should utilize UGC; it’s a case of them asking how they use it to inspire their audiences.

Finding a way to connect with audiences—whether through the use of traditional marketing, SEO or other marketing methods or on social platforms—is becoming a trickier task for marketers to master. But there are many ways to popularize UGC content for more engaging interactions with your consumers.

Here are five uses of UGC that can help brands inspire audiences and get ahead in their marketing efforts.

1) Build Trust With Your Audience: Authenticity Rules

Everyone desires credibility, and it’s no different for brands. They want to distance themselves from cold, corporate identities that are perceived to only care about their bottom line. Over the last couple of years, many have started doing just that with UGC.

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Video marketing

Importance of Video Content in Digital Marketing and How to Improve Ranking

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About 1 billion hours of videos are watched every day on YouTube. That’s the significance of video content which has already started transforming the way digital marketing works.

Platforms like Instagram, that were established to be an image sharing network, now have a great revenue share coming from videos. Almost every social network now allows users to upload and share videos.

There is no denying that videos catch more attention from users than any other form of content does.

To understand this, let’s take your today’s ride on Facebook for example: You took out your phone from your pocket, drew the pattern or used your finger to unlock it, tapped the Facebook app icon, and started scrolling through your timeline. And if you realize, you spent most of your time watching videos on your Facebook.

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How to Use User-Generated Content in Your Instagram Influencer Marketing

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User-generated content (UGC) can be the most effective way to promote your brand and convince your audience to try your products. You can use it for your influencer marketing campaigns on Instagram.

Instagram is the most suitable platform for influencer marketing, wherein celebrities and people with a large follower base spread awareness about your product.

Influencer marketing

In an era dominated by social network, influencer marketing is thefastestgrowing method of customer acquisition. About 67% of marketers are planning to increase their expenditure on influencer marketing and 89% of marketers mention that influencer marketing is comparable to or better than other marketing channels.

The reason why its adoption rate is so high is that, it gives marketers $6.50 for every dollar spent on an average, which is better than the outcomes of other marketing approaches including PPC and organic search marketing.

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Restaurant Marketing Ideas: Strategies for Increasing Sales

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To make your restaurant a success, implementing the right marketing strategies is essential. The restaurant industry is a competitive one. Therefore, to stay ahead of your competitors you need effective marketing ideas. Here, we will discuss strategies for increasing the sales of your restaurant.

Best Restaurant Marketing Ideas to Increase Sales and Get Better ROI

Your restaurant marketing strategies are detrimental to the success of your business. Therefore, giving priority to marketing your business following a thoroughly planned approach is a must. Here are some of the best restaurant marketing ideas to boost sales and get better ROI.

1.    Add Customization Everywhere to Retain Customers

Using customized items in your restaurant can make sure that customers keep coming back to your restaurant. Customized water bottles with the restaurant’s logo on it is a useful way to stay in the minds of your customers. But, make sure to get your custom labels for water bottle from a renowned site to ensure quality.

2.    Personalized Coasters for Quick Branding

Personalized coasters are another item in your restaurant that you should customize with the logo of your restaurant. Using custom coasters is a huge branding opportunity, and you should definitely use them. Adding them to your restaurant will catch the attention of your visitors. Design it uniquely and make sure it is of high quality.

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How to use Influencer Marketing on Instagram to Improve Ecommerce Sales

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Instagram is the most appropriate platform for both influencer marketing and ecommerce, and interestingly, you can combine both.

If you are an ecommerce business, you can work with influencers on Instagram to create strategically-targeted (ad) contents for increased engagement and sales. The platform allows businesses to reach their audience in a way that feels more realistic or genuine.

While the influencer space on Instagram is expected to become a $10 billion industry by the end of 2021, for ecommerce, the platform helps as many as 80% of users make informed purchase decisions. Incredible!

People with a bulky follower base on Instagram can be a potential influencer for your ecommerce products. As their followers idolize them for their unique views, lifestyle, likes, and dislikes, and love to engage on their updates proactively, you can consider going for a paid partnership with them for your ecommerce product marketing.

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