Local Citations: What They Are & How to Build Them Effectively

December 10, 2025December 10, 2025 kathayat Leave a comment

Is your target audience local? Do you want to optimize your online business for nearby customers to gain more traffic, sales, and leads? This can be achieved through Local SEO services or Google Business Profile (GMB) optimization. When we implement a Local SEO strategy to improve your visibility in Google’s local search results, citations play a crucial role.

What Are Local Citations?

Local citations are a core element of Local SEO. They include your business’s Name, Address, and Phone number (NAP) listed across online directories and platforms. Google places high importance on the accuracy and consistency of your NAP information, as it helps build trust and credibility for both search engines and customers.

There are two main types of citations:

Structured Citations: These appear in official online directories such as Yelp, Yellow Pages, and Google Business Profile, where your business details follow a consistent and organized format.

Unstructured Citations: These are casual mentions of your business name and information found in blog posts, social media platforms, news articles, or other online content without a fixed directory format.

The Future of SEO Marketing Isn’t Humans vs AI- It’s Humans with AI

November 17, 2025November 17, 2025 kathayat Leave a comment

Several business owners have lately observed their website traffic going down. Around 60% of searches today don’t end up in a click. Why? Because people receive answers from AI. As soon as one puts up a query, you’ll get AI-generated, accurate answers. Thus, one may not need to visit the website either.

Don’t be worried. The good news is, the AI that is probably killing your business’s traffic will also help to drive growth. When AI and SEO work together, it can drive wonders. SEO isn’t only about keywords, algorithms, and rankings. It’s about building trust. It’s about strategy and social much more.

SEO Marketing in the Age of AI

With the coming of AI, the customer search behaviour is changing significantly. Well, Google has been weaving AI into its search algorithm for a very long time. RankBrain can easily interpret content, while BERT helps search engines understand language’s context better.

Despite all this, a significant question remains: Is SEO relevant in the age of AI? Well, sure it is. You may come across headlines that say AI will replace SEO or SEO is dead, but don’t just believe them. SEO is not dead; it is evolving. AI will only improve the process. Many are calling it Adaptive SEO.

SEO Trends to Watch in 2026: What’s Changing (and How to Stay Ahead)

November 10, 2025November 10, 2025 kathayat Leave a comment

SEO is one of the most dynamic fields. Managing the changes and updates can often be tricky for online businesses. It is incredibly crucial to stay informed about the latest SEO trends. Why? That’s one of the key ways to stay ahead in the industry. It also plays a vital role in beating your competitors.

With 2026 being just around the corner, there have been a lot of advancements in SEO lately. It is anticipated that the global market for SEO would reach $143.9 billion by 2030. Building an SEO strategy in 2026 would mean having discipline and something that will cut through the noise. But with all AI things going on, will SEO be relevant in 2026?

Will SEO Be Relevant in 2026?

Yes, very much. SEO will still be relevant and practical in 2026. There are around 99,000 searches on Google per second, even in 2025.

From keywords to backlinks, everything will be of utmost importance. Technical SEO, on-page SEO and every other component of SEO will be relevant and valid in 2026.

So, if you’re worried about what to do ahead, you need to refine the strategies. The sentiment of your target audience may have changed. However, the effectiveness of SEO is still very relevant. Many people are also looking into ways to hack into new strategies. If you do it the right way, that could play in your favour.

How to Optimize ASO for the Future of App Discovery

November 5, 2025November 5, 2025 kathayat Leave a comment

Today, the way applications and games are optimized or the way ASO (App Store Optimization) works has changed significantly. If you want to stand out in this competitive world, then you need to build a research-backed strategy that enhances the visibility of your app on the Google Play Store or the Apple App Store.

Did you know that nearly 63% of applications are discovered through app store searches?

App Store Optimization is a procedure that helps enhance the visibility of an app on the app store. As most businesses are adopting mobile-first approaches, ASO has become a necessity, not an option. With advancements in AI, online marketers and web developers can now more effectively devise the right strategies.

Img reference – Businessofapps

Let’s have a look at what ASO is and how to optimize it for the future app discovery: –

The Future of Marketing: GEO vs AEO vs SEO

September 4, 2025September 4, 2025 kathayat Leave a comment

Internet marketing is evolving rapidly and it is moving beyond traditional search rankings. Every marketer should have a great idea about what are the main differences between GEO vs. AEO vs. SEO. Being a webmaster, you will need to know how to integrate them all together to stand out in an AI-driven world. By 2026, most companies will start optimizing their website for answer engines, generative AI, and traditional search.

There will be nearly 25% drop in traditional searches by the year 2026, as predicted by Gartner. SEO, AEO, and GEO are essential to boost visibility in the AI era.

Let’s break down what exactly the differences between GEO vs. AEO, vs. SEO.