Instagram analytics tools for tracking ROI

kathayat Leave a comment

According to the study by Buffer there are 800 million users who are using and sharing images and contents each day on Instagram. Now day’s online business or brands are targeting Instagram more than ever to get more sales and brand awareness by posting photos, videos, and stories but the question is, are they able to track the performance of the marketing campaign? A marketing campaign can’t be successful until we don’t track and analyze the output of what we are doing.

In this post, I am going to share the best Instagram analytics tools to track the performance of marketing strategy and help you go deeper into your data like Impressions, reaches, engagement, audience metrics and much more, here are tools that you can use:

Instagram Insights

In-built tool by Instagram, you need to create a business account to access Instagram Insights, and with the help of this tool, you can track your post, images, stories engagements, reach, impressions and other performance of your account.

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Which Unstoppable SEO Trends Will Top the Chart in 2018?

kathayat Leave a comment

It appears that the year 2018 has a lot to offer in terms of SEO trends. The experts strongly believe that SEO is going to evolve even faster than it has so far. These changing dynamics of search engine optimization will greatly affect your SEO strategy altogether in coming months for sure.

This ever moving nature of SEO industry will possibly allow new technologies to emerge and newer trends to gain popularity. However, it is also an inevitable proposition that some current SEO practices will decline.

So the following trends will be the most dominating ones for SEO in 2018:

  1. AMP is Going to See Better Days

Accelerated Mobile Pages (AMP) is a coding standard technology that allows mobile devices to quickly load websites. This accelerated speed is achieved because of the use of a specific set of web technologies that help create pages, which load faster. Secondly, AMP uses its own servers to serve the required pages.

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Best SEO Practices for Your Cannabis Marketing Strategy

Nicola Yap Leave a comment

If you’re the owner of a cannabis retailer or product, catchy marketing and SEO is a sure way to differentiate your brand from competing for cannabis dispensaries. Recent marijuana legalization in some U.S. states has welcomed the reimagination of cannabis, and those who work in the marijuana industry have been able to push the boundaries even further in terms of creative marketing strategies. To pique the interest of new potential cannabis users, dispensary owners could benefit from investing in attractive and unique marketing campaigns, ads, and slogans.

Best SEO Practices to Boost Marketing for Your Cannabis Business

Below are some of the most powerful and useful SEO strategies that will help you form your dispensary marketing strategy:

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SEO & User Experience: The Perfect Online Marketing Marriage

kathayat Leave a comment

It is time to stop viewing SEO and UX as separate entities. They are not. Both search engine optimisation and user experience go hand-in-hand. In the past, you could have climbed the search engine result pages with a poor website design simply by keyword stuffing and using other black hat techniques, such as using white text and cloaking. However, these days are long gone.

User experience is now one of the most important elements that search engines consider when they are ranking your website. With that being said, read on to discover more about the marriage between SEO and user experience. How does user experience impact on your ranking? And, what can you do to improve your website and your search engine rating in the process?

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7 Time-Saving Tips to Help You Choose the Right SEO Proposal

Sameer Panjwani Leave a comment

Today’s companies have a range of options when it comes to choosing how they want to approach the addition of SEO, or search engine optimization, to their website. One of the main decisions that these companies must make is choosing to work with an in-house team who understands the company’s current needs or to work with an external agency who specializes in SEO.

There are advantages and disadvantages to both scenarios, and for that reason, many companies eventually decide to use a combination of the two. Doing so would include an in-house team advised by hired SEO experts. In most cases, this technique helps to provide optimal support and continuous guidance.

What is an SEO Proposal?

An SEO proposal is a template written up by an individual or team of experts who offer SEO services for website owners. When searching for the right SEO advisors to assist with a company’s website optimization, SEO agencies will send a pitch to the company, which is a sample of their work, which also includes a proposal. The SEO plan should include the type of work they are offering, the scope of work, their price, and terms and conditions.

However, website owners looking for the very best SEO proposals out there should look for other key factors in the offers they receive. This additional information will provide more details on the extensive amount of work the SEO agency can do to ensure that their client’s website makes it to the top of the search results page.

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