Instagram analytics tools for tracking ROI

According to the study by Buffer there are 800 million users who are using and sharing images and contents each day on Instagram. Now day’s online business or brands are targeting Instagram more than ever to get more sales and brand awareness by posting photos, videos, and stories but the question is, are they able to track the performance of the marketing campaign? A marketing campaign can’t be successful until we don’t track and analyze the output of what we are doing.

In this post, I am going to share the best Instagram analytics tools to track the performance of marketing strategy and help you go deeper into your data like Impressions, reaches, engagement, audience metrics and much more, here are tools that you can use:

Instagram Insights

In-built tool by Instagram, you need to create a business account to access Instagram Insights, and with the help of this tool, you can track your post, images, stories engagements, reach, impressions and other performance of your account.

In additionally if you want to get data of your followers, gender and locations, this free analytics tool will provide you a great source of your audiences and you can get a ton of useful data so that you can analyze the performance of your Instagram account and improve the RIO.

Sprout Social

Sprout social is another social media management tool that helps in scheduling posts, managing comments, monitoring hashtags, and running reports. This tool helps you to engage your audience, manage multiple profiles and measure performance without login your Instagram account.

Whatever you want to track post-performance, audience growth, media sent, engagement or competitor analysis, etc.. You will get a customized report for your Instagram marketing campaign. Sprout social also offer Instagram Competitors Analysis Report, even you can use this tool to analyze and track what your other competitors are doing.

Point to consider tracking ROI:

  • Measure the number of comment and engagement you have received on any post
  • Performance of Hashtag that will help you to identify which hashtag you should use.
  • How much traffic did you get from your Instagram?
  • How popular your stories are?

Submit a post on a regular basis and use UTM parameters to track the traffic from Instagram.

Facebook Ad Manager

If you are in the marketing industry you must be aware of the news of Facebook acquired Instagram and their talented team. Now you can track the performance of your Instagram ads through the Facebook ad manager tool. You can create Instagram ads easily from Facebook business manager power editor or Facebook ads manager.

To run successful ads on Instagram, you need a good marketing strategy that reaches your targeted audiences and fulfill your business goals. If you are spending money on Instagram paid ads this tool will help you to analyze and track the ROI of your paid marketing campaign. What type of ads are performing well like photo ads, video ads, carousel or story ads by monitoring reach, frequency, brand awareness and much more all data will be available in Facebook Ads Manager account.

Hootsuite Analytics

Post scheduling and analyzing the performance of the Instagram, Hootsuite analytics indeed a powerful tool to measure the growth, engagement, how they attract with the posts and much more on your Instagram. You will get real-time result and insights of published posts, number of received likes, and comments on the post, hashtag performance, numbers of followers and much more, also you can export data in a variety of format like CSV, PDF, XLSX, etc..

With the help of this tool, you can identify what types of contents are performing well and which don’t. You can analysis the following points to track ROI:

  • What are your popular posts and what is your targeted audience is saying for your brand
  • Monitor the individual performance of your posts and get a customized report to the analysis
  • Follower growth of your profile


Simply Measured

Simply Measured is an excellent tool to analysis Instagram performance; this tool is part of the Sprout Social family and offers a free report for users with up to 25,000 followers. You can track the performance of the past two months with the conversion tracking of the revenue from your followers.

Additionally, you can track your audience growth, video views, competitive analysis, cross-platform analysis, social brand, and hashtag monitoring are few futures, but for an in-depth analysis, you will need a paid plan.


One of the oldest tool to analyze Instagram ROI, this tool allow you to manage multiple social media account and schedule your post and improve followers. Like other tools, you can track the performance of your marketing campaign engagement on the post, best time to post, hashtag performance, followers growth, influencer marketing performance and much more. Also, you can schedule time and date to send automated reports to your, or you can export reports.


Squarelovin is a free and depth analysis tool for Instagram; you will get insights of your Instagram account growth by month by month, day by day or even hour by hour. You can analyze your post, video and story performance and optimize your campaign for engagement and ROI. Additionally, you can track the activities of your followers like what time mostly they online, figure out the best time to post so that you can schedule post accordingly. Also you can track your competitors, comments on other user profiles, etc.

Final Thought:

Analytics tools are most important for any marketing campaign and for Instagram, these analytics tools are most important to run a successful long-term marketing. I have shared few insights of these tools that required to analysis your Instagram performance and calculate ROI.


Birbahadur Singh Kathayat is an entrepreneur and online marketing consultant. He is founder of the online marketing company LBSWebsoft. He has 15 years of work experience in digital marketing and helping small business. He advises several startups and established companies in India and other countries. You can follow him online at Google+ or @bskathayat.

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