Right from the beginning of Digital marketing sphere, Emails have been used on a massive scale to get a point across vast multitudes of users. It remains as important as ever when it comes to Business to Customers A.K.A B2C marketing. When you send out an Email in bulk make sure your mailing list is properly sorted out because a good mailing list gets you higher conversion rates. Additionally, no one wants to be bothered by unwanted spams which can eventually be very damaging to your business.