Why is branding so important? It triggers emotions. You don’t necessarily have to buy a product, to be familiar with it – you can be made aware of it by watching television, reading newsfeed on your smartphone or looking at ambient media (yes, outdoor advertising is still relevant, as well as television).
A simple, memorable and engaging logo becomes recognizable really fast. Hundreds of companies all over the world have already proven that. But what happens when a well-known company makes a decision to change its trademark’s styling?