Video marketing is the future and Instagram is one of the most sought after channels of video promotion after YouTube. Recently, Instagram increased the video length to 60 seconds. Needless to say it was received warmly by online marketers who aspire to promote and attract visitors with a tailored video content. Along with creative aspect, promoting videos on Instagram requires a touch of genius.
Here are some tips as to how you can promote Video ads to drive sales and garner sufficient exposure for your brand:
1- Have An Objective For Your Video Ads
Instagram just like any other social platform is ever changing. The trends and patterns can see a significant shift overnight. Before settling up for any strategy it is essential to know the objective of the video and then give reasons to the viewer to follow or share it with their peers.
If you look at the best video ads uploaded on Instagram in April 2016, you can clearly see their marketing strategy and its effectiveness. Here are some key takeaways: