For modern businesses, survival without technology is next to impossible, as they heavily rely on technological advancements. Most businesses are entirely dependent on technology, for example, eCommerce businesses. To help you decode the importance of technology for new-age businesses, here are some eye-opening stats:
Over 75% of businesses (globally) already have or are planning to move to eCommerce environment. Moreover, more than 90% of small and medium-sized businesses (SMBs) integrated digital communication tools, such as social networks and chatbots, into their processes.
For 87% of businesses (that are into SaaS), technology integration is very important. More than 60% of companies opt for tech integration to improve customer retention. 44% of businesses agree that technology helps them in cost saving. Over 70% of businesses experienced revenue growth after integration. 64% of companies invest in technology to improve their cybersecurity measures.
If we shift our focus on marketing, it helps businesses and marketing agencies bring desired results from their efforts. With AI-enabled marketing applications, you can deliver personalized experience to each of your customers through your highly effective campaigns. 44% of marketing managers use AI and ML to automate repetitive tasks. The same source highlights that more than 40% of professionals use AI to develop and implement social media strategies. Some marketers use technology to repurpose and optimize their content.
Let’s talk about the ways technology helps marketers bring results for their client businesses:
DATA ANALYTICS
Data is the most important asset today; that is the reason why businesses hire IT services and support providers for remote and online tech support and data recovery and prevent cyberattacks. Database tools enable marketing professionals to manage their data effortlessly and accurately. Data is basically used for understanding consumer behavior and strategic developments, and analyze results.
Data Gathering & Analytics
AI-enabled marketing applications and social media platforms enable marketers not only to collect customer and market data but also to interpret it in a more streamlined manner.
Develop Buyer Definition or Persona
Buyer persona, or buyer definition, helps marketers classify your ideal buyers or customers based on their age group, preferences, and demographics, and various other personality traits. With advanced marketing tools, you can segment your customers and prospects into different groups.
CAMPAIGN MANAGEMENT
In the age of technology, running multiple marketing campaigns at the same time becomes possible. Not just that, it allows you to take quick, smart, and result-focused decisions by deciphering real-time data and trends.
A/B Testing
Whether campaign A or B (along with their copies, headlines, and marketing graphics) would be effective can be checked even before they go live. The credit goes to the high-tech marketing CRMs of today! The same feature can be found on most social network ad platforms.
Performance Management
While traditional marketing never allowed result tracking, with the modern technology-enabled marketing tools, you can monitor the performance of each of your campaigns and decode their results. This empowers you to fine-tune your strategy for future campaigns.
ENHANCED CUSTOMER ENGAGEMENT & RETENTION
AI-enabled marketing tools can bring you more customers and help you retain existing customers and clients.
Real-Time Engagement
Chatbots, social networks, and instant messaging applications connect businesses and audiences in real time. Businesses can start the interaction the moment a customer sends a message or drops a comment by integrating AI bots. You can spot and seize an opportunity with active engagement.
Personalized Interaction & Experience
Businesses must focus on enhancing customer experience. And personalization is one of the key elements that can help them do this.
Tech integration can enhance customer experience and engagement by allowing marketers to create customized experiences and send buying recommendations. This boosts engagement as well as builds stronger and more relevant relationships between the consumer and the business.
AI- and ML-based marketing applications can sense the likes, dislikes, and other preferences of a user. This gives you a chance to offer them a personalized experience when they visit your page or website. As the interaction goes on, you can capture more details about their behavior with AI, as it continuously offers data-driven insights and details about consumer behavior.
Effective & On-Time Customer Support
With AI chatbots, you can handle a large volume of messages and calls with optimal precision. You can train the bots to provide instant resolution and support, which lowers the load for human agents, who now can be tasked with addressing more intense, intricate customer issues that require human interaction.
FAIL-SAFE DECISION-MAKING
Marketing is all about timing or timely decision-making. If you fail to decrypt the right time to send a pitch, you might already have missed an opportunity to convert. With technological advancements, you can up the chances of engagement, conversion, and retention.
Real-Time Data
Smart marketing CRMs give you access to real-time insights and suggestions related to consumer behavior, market trends, competitors, and the performance of your campaigns. Using these data, you can make informed decisions about your pitch, approach, and offers.
Success Metric
How well your campaigns perform can be monitored with advanced market research tools. The feature, which is available in most marketing software applications, can help you calibrate your strategy for better performance and throughput in future.
There you have it. These are some of the ways marketers use technology to power their clients’ businesses. The motive of tech integration in marketing is to streamline and speed up the marketing processes and increase its efficiency.
Examples of Technology Integrations in Marketing Processes
Before we conclude, let’s explore some of the technologies that smart modern marketers use to help their clients grow –
CRM – is a marketing software that expands to customer relationship management, and helps them view and manage customer database, sales records, marketing data, and performance metrics.
Multi-channel Marketing CRM – is a CRM application that helps marketers manage customer interactions and campaigns on cloud. It enables marketers to integrate multiple marketing channels, such as social networks, email, and search engine campaigns, on the same dashboard.
CMS – is a content management system that lets marketers create, curate, and distribute different styles of content for marketing and sales. CMS also allows them to manage their website and its content.
Technology integration in marketing is not limited to IT services only. It also involves custom development and integration of technology with an aim to streamline processes and drive better results.
