5 Best Influencer Marketing Tools You Need To Know About

Influencer marketing tools are all about the marketer’s identification to the most relevant engaging bloggers, journalists, and media persons. Influencer marketing tools help the enterprises and staff members to reach out to the customers more effectively. Brands can easily connect with their customers. They can also amplify their information or message to the consumers.

According to Onalytica, the influence marketing has been said to be more cost-effective than advertising. It also leads to more credible brand recommendations that ninety-two percent of consumers will trust upon.

Here are the top five tools for influencer marketing that you need to know about.

  1. Followerwonk 

Followerwonk is a tool by Moz. This influencer marketing tool helps in finding relevant influencers by topics and locations on Twitter only.

You can search bios of other users, compare them with other users, analyze the details, track the followers and sort them out as well. You can get details of Twitter analytics like where they are located, when they tweet, etc. In fact, you can share your reports.

With the information you receive, you can connect with anyone and tweet whenever your followers are online. 

  1. Search Streams

You can organize the lists you discover, and partner up with the best ones via HootSuite’s Search Streams. Basically, this tool helps you to keep your dashboard organized.

Your dashboard will contain tabs like the folders on your computer. They help to separate and categorize all of your personal and business-related social networks and applications. This is not all. You can also get detailed social media strategies, advice, and tips that could be very useful.

You can break down your tabs according to your social sites, applications, keywords, etc. This tool helps you to monitor the tweets, posts and other searched relevant to your tab title.

  1. Demographic Pro App 

The tool helps you to determine the kind of influencers for your social sites and helps you to target the consumers. You get a detailed report or insight to the followers of your Twitter or Instagram account. Hence, you can engage with them.

You can rank brands, media, and the people that influence you and your targeted audience on the social sites. The tool provides you with demographics and psychographics that aim towards your targeted audience for the Twitter advertisements.

Additionally, you can receive a thirty-page analysis of any social media account, especially for Twitter, Instagram, and Vine’s audience. Brands like MasterCard, HP, Ogilvy, Panasonic, Netflix, etc. rely on this tool.

  1. URL Builder 

Links to websites should be unique so that you can earn more by the clicks on the URLs. In fact, these URL builders help your URL to be shorter. Shorter URL means less space and less character consumption on Twitter.

You have the benefit of avoiding the special characters. Plus, the URL builder just takes seconds in order to create a new link. It is easy to use.

If you are in need of a URL for your campaign, you need to fill in a short form that requires you to add in the campaign’s source (like Facebook), it’s medium (like banner or email), the name of the campaign (for the identification of the campaign), campaign term (this is optional), and the campaign’s content (which is also optional, but can be added to differentiate the advertisement).

  1. Pixel 

This tool helps you track the conversation on Facebook. By this, you can track the impact of the campaign and the promotions. The people who have shown interest in your campaign could be targeted and be converted into followers.

After creating the Facebook pixel, you can add its base code and the event code to your website. You can transit previous pixel versions to new conversations with pixel and upgrade it as well.

The Facebook Pixel Tab can be found in Ads Manager. You can always change the name of the pixel.

Influencer marketing should be an important part of your brand strategy. Influencer marketing tools will help you and your brand to send the message you’d like to convey to the larger market. Social media effect will also be included in such tools like Twitter, Facebook, etc. Just as the term suggests, it influences the mass which further leads to communication. Influencer marketing is the next big thing in advertising.

Various personalities and brands now keep a great track of the likes, their followers, etc. all over on social media. The more your followers feel that you influence them, the more they share your sites and be updated with you at all times.

Influencer marketing tools are powerful, social, and impressive; the most talked about but less known, helps the SEO, and at times better than paid advertising. This is the best reason to start an influencer marketing campaign immediately. Additionally, the campaign will make your brand or enterprise stand out of the crowd.


Birbahadur Singh Kathayat is an entrepreneur and online marketing consultant. He is founder of the online marketing company LBSWebsoft. He has 15 years of work experience in digital marketing and helping small business. He advises several startups and established companies in India and other countries. You can follow him online at Google+ or @bskathayat.

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