Has traditional SEO died? Is no one following the old SEO practices? If I still optimize my website the traditional SEO way, will I still be able to increase the traffic, visibility, and performance of my pages?
Well, saying it has died would be an overstatement here. But one thing we must agree upon is that some SEO practices have become outdated.
For example, keyword stuffing has become a sin now; earlier, about a decade back, some marketers would use keyword-loaded content and easily gain top positions in search engine results. If you would do this, your website will be penalized and will never be able to acquire any visibility or ranking on search engines.
SEO Strategies to Avoid
Here we list down those practices that have become completely outdated:
- Spamming (read: stuffing) keywords
- Creating multiple web pages for different versions of a keyword
- Publishing duplicate, low-quality, or irrelevant content on your site or third-party sites
- Using spun articles & blogs for backlink generation
- Buying links on top DR/DA/PA websites
- Not researching on the keyword planner
- Buying domains with stuffed keywords
- Not valuing user experience
- Not paying attention to URL structure
AVOID implementing these SEO strategies on your or your clients’ website. As a marketer, you must be aware of all the algorithm updates being released by Google.
SEO Strategies to Follow
Follow these new SEO best practices that will drive results in 2025 and in the next few years. And remember, they, too, will become outdated after a few years:
- Build high-quality, authoritative backlinks
- Perform in-depth keyword research
- Follow ongoing content and keyword optimization trends
- Tweak Site Structure
- Focus on relevance and quality of your content
- Create content for your audience, not for search engine crawlers or bots
- Perform SEO audits on a regular basis
- Understand search intent
- Improve user experience
- Work on on-page SEO and off-page SEO, both
- Optimize site’s load speed
- Upgrade to a mobile-friendly and easy-to-use website
- Guest blogging
- Follow Google algorithm updates
- Track, analyze, and fine-tune your strategy
- Use social networks
- Use AI
SEO & AI
SEO is a thoroughly brainstormed technique that enables marketers to boost the visibility and performance of a website on leading search engines, like Google and Bing. In its simplest definition, it is a set of strategic implementations that let you optimize your website for optimal performance on search engines.
AI, or artificial intelligence, can significantly lower the stress of SEO professionals. AI-based advanced SEO tools can help transform how SEO is implemented and delivered. If you still don’t do SEO the AI way, you might be missing out. Consider these facts:
More than 85% of SEO experts are already using one or more AI tools for strategic developments and implementations. Over 70% of marketers mention that AI helps them save time. Moreover, 65% of businesses agree that using AI for SEO gives them better results.
Content Writing Creation & Optimization
Content still plays a pivotal role in a customer-centric market. You can create and optimize content to support your SEO campaigns with AI-based writing tools, like Jasper, Writesonic, and Anyword. The latter is the most advanced AI writer that lets you create a variety of content for varying purposes, including SEO.
But content creation is not limited to writing. Images and videos are also content, and they undoubtedly generate more traction than textual content. Use Canva, MidJourney, InVideo, Opus Clips, and Adobe Express to create compelling graphics to support your optimized texts.
To optimize and curate content, consider using BrightEdge and Hubspot’s AI Content Generator. Hubspot also has an AI writer tool, which is pretty decent.
Ask GPT or Gemini to compare the prices of these tools to finalize the best writing, creation, and optimization tools for your SEO process.
Convert with a High-end User Experience
A website’s user experience is one of the key factors in lead nurturing, conversion, and its ranking or position on search engines. Websites with poor user interface (UI) and experience (UX) have a high bounce rate; users might visit these sites, but they are less likely to engage or explore other pages or sections.
Here’s how to create a great user experience on your website and convert visitors into customers:
- Use an AI-based SEO audit and development checking tools such as SEMrush, Snyk Code, and SinCode to figure out the development or non-performing issues. Microsoft Clarity is a free tool for this purpose.
- Fix the development/coding errors and enhance the user interface and experience on your website.
- Convert
However, to convert, you will need to market your products more skillfully. AI can help you with marketing too.
Ways to Use AI for SEO
Follow the pointers below that explain how to use AI-enabled tools to drive better SEO results –
- Research your competitors to decipher where you need to focus and where you have to improve. Ahrefs and MOZ are top-class AI-enabled tools you can use for this purpose.
- Perform keyword research with Google Keyword Planner, available on the Google Ads Platform. It is the most powerful tool, plus it’s free of cost.
- Outline and write your content for paid and organic campaigns using an AI writer.
- Optimize on-page content by generating meta tags, such as page title, page description, heading tags, and ALT text.
- Create and optimize images and videos with an AI tool too. We have mentioned some of the best AI tools for graphic designing in the introductory paragraphs of this blog.
- Find internal linking ideas using ChatGPT and Google’s Gemini.
Keep auditing your website for performance- and development-related issues. This is the only and most effective way to ensure that your business website gains traffic, visibility, and ranking on search engines.
