With the integration of the all-new ChatGPT Search along with shopping features, people now ask for suggestions and get real product listings. This is a great opportunity for merchants, even the newest ones, to stand out. You can skip fancy advertisements along with other marketing gigs and yet gain sales just by making your product page GPT-ready. So, let’s see how you can do that.
Why Use ChatGPT to Rank Products and Merchants?
Instead of providing a bunch of websites, ChatGPT actually gives the result that users want. That is exactly why merchants need to focus on ranking their products in ChatGPT, as the ongoing and upcoming trend is going towards it. Let’s get to the more specific reasons behind taking the rankings on ChatGPT more seriously.
· Gives You Free Exposure with High Purchase Intent
People searching for products or services in ChatGPT usually possess a genuine purchase intent. By ranking on their searches, you can thus become their purchase partner without paying for any ads or marketing campaigns.
· The AI Validation Is Inferring Trust
People are getting familiar with AI and trusting its results and their accuracy, especially with the new GPT-4. Getting on the AI’s radar thus automatically validates your brand and its products.
· Filter Out Low-Level Competitors Automatically
With more authentic reviews, clear descriptions, and a genuine approach, GPT’s algorithms will unbiasedly rank you higher. This will eliminate unnecessary competitions from your path.
· Suggests Through Comparisons Driving Faster Conversions
You can see that ChatGPT provides suggestions along with side-by-side comparisons. It especially does this when you ask for the best products in a certain category and offers you the website link, as well. This quick comparison and source link fasten your conversion rates.
· Boosting Action by Reducing Research Time
Unlike the previous Google searches, users can save time researching each website one by one. They can make faster decisions and, therefore, faster purchases, all for your benefit.
Ways to Rank Products and Merchants on ChatGPT
Shopping facilities through ChatGPT are now not restricted to the Pro or Plus members; it is equally feasible for Free or even logged-out members. So, it is high time to grab the opportunity and make your products rankable in GPT results following these ways;
· Use More Specific Keywords
Previously, you were told to load your product description with crisp keywords that may rank it high on Google, such as “best laptop” or “affordable laptop.” But as ChatGPT focuses on interaction and user-specific suggestions, using clear, specific keywords like “best laptop for students under $600” may help you rank on a search result of a 16-year-old’s quick GPT search for affordable study laptops—simple!
· Focus on Reviews
When considering reviews, ChatGPT acts quite similarly to traditional search engine algorithms. It carefully scrutinizes the number of reviews your products received and their quality, relevancy, uniqueness, and, most importantly, affirmative tone. It even uses its LLM to give the user a brief overview of what people generally think about your brand. So, keep on working on your review campaigns, get more positive reviews, and highlight them as much as you can.
· Increase Brand Mentions
Here, too, you need to play smart and make your existing buyers mention your name again and again on multiple platforms. It can be reviewing sites, your social media handle, or the very e-commerce site you are listed on. Just make sure they mention your product’s name or at least your brand name, as these are valid checkpoints for the AI to see you as relevant, popular, and worth mentioning.
· Keep On Updating Information
The previous version of ChatGPT, which is GPT-3.5, had access to the data until 2021. But the new GPT-4 has access to real-time data and can reason across audio, visuals, as well as texts with the same integrity. So, sort out all the product pages with old age SEO styles, and keep on modifying them according to this new preference-based search style. Make your titles, features, and product benefits catchy to the eye.
· Understand the User Intent
One thing that merchants often miss while describing their products is how it will be beneficial for the user, or what the intent of them behind searching for that product. When they search for “best baby strollers for travel”, they are not actually searching for luxury but for portability, lightweight, as well as safe and affordable choices. ChatGPT is or can be customized to showcase intention-specific results. So, you will not get a chance to show up unless you smartly use such words and sentences in your product description, enhancing its practical usability.
Conclusion
To rank on ChatGPT is not about tricks; it is all about how the AI responds with relevance, value, and clarity of the product you are offering online. Therefore, merchants who update their product descriptions by thoroughly aligning them with the specific probable intent of the user will show up on the radar. So, practice applying the above methods and open up a new space for your business in this AI era.
