5 Social Media Marketing Tips to Level Up Your Audience Engagement Rate

Successful social media marketing requires more than gaining a massive following. 

After all, what good are hundreds of followers if you can’t engage them effectively and, in turn, encourage them to act on your offers and buy from you? 

The solution? Develop a winning social media audience engagement strategy that helps you turn followers into paying customers. 

Start your efforts to boost audience engagement with these five social media marketing hacks. 

1. Stick to a posting schedule

Posting content regularly on a consistent schedule can help you maintain a solid online presence across your social channels.

With a regular schedule, you can continuously churn out interesting and compelling content that keeps your audience engaged. 

However, content creation and distribution can take a toll on your time and energy since it involves many things, from researching your audience to following tried and true content writing tips

The key is to develop the most efficient way to post and share content across your social media marketing channels. 

One solution is to use reliable tools with automation features. The right tools can make posting and sharing content more organized, streamlined, and stress-free.

Read More

Selecting Career Paths in IT

IT is a vast field and has a lot of career paths to choose from. There are always so many terminologies making headlines on the podcasts, TVs, and so on i.e., what is blockchain? Who is a solutions architect? And so on.

In this post, I will try to demystify the job roles and associated terminologies to help people seek out a path for themselves when entering the IT job market.

Some Background

Forbes includes IT as the second growing industry. Most of the time the projects help the end-users save cost or improve efficiency. When most of the projects are meant to be used by the end-users, they are built based on some requirements. These requirements are acquired from the stakeholders. Next, the project is assessed. This assessment includes translating the business requirements into a technology product. This is where the code and coding come in. After coding, the product is tested against the accepted business requirements to ensure that it meets the business requirements and expectations. Finally, the product is then released to the users for testing and then released for live usage. This is where DevOps comes into play. It is a relatively new field. Applications are now delivered using cloud technologies, so Cloud-native DevOps is a whole field dedicated to it. Sometimes the product needs marketing where a whole new field has begun. I will go on it later.

Read More

Why Is Mobile Tech So Popular?

The mobile technology sector has taken the world by storm, and the numbers and statistics show that it is a sector and business opportunity not to be ignored. This article will provide some insights into the world of mobile tech and show you why you and your business need to be using mobile to reach a wider audience than ever before possible.

What is Mobile Tech?

This is the tech that goes where you go. Generally consisting of two-way communication devices and the networking and computing technology that runs and links these. It has in recent times become smaller and more powerful as well as wearable. The idea is to have access to information, media, entertainment, and news at anytime from anywhere. If you or your business are to be part of the data age, then you need to have the right mobile technology. There are options as aforementioned for wearable technology that takes mobile tech to the next level for those that are always on the go.

Read More

Tips for Working From Home

Due to the pandemic, it is the reality for many people that their work must now be done from home. In the first quarter of 2020, many people were unable to get into work as the virus was spreading rapidly. However, work still had to be done being the show must go on. Businesses then decided that their employees would work from home. Luckily enough, the tactic worked out quite well for many businesses. So well in fact that it’s perhaps the future for many businesses. Remote working is now extremely common, and many people work every day from their own homes.

At the start of the pandemic, everyone seemed to love the idea of working from home. You don’t have to dress up, and you don’t have to travel; it seemed like a win-win. However, as time went on some people didn’t exactly love working from home anymore and wanted to get straight back into the office. However, this isn’t possible for many people. If you are straining to work from home, you can do some things to help liven your experience. Here are some tips for those working at home.

Have a Good Computer

If you are working from home, the chances are that you spend a great chunk of your day on the computer. This means you’ll probably want one that works pretty well. There’s nothing more infuriating than a computer that is slow or constantly breaking. Therefore, it will be well worth an investment to purchase a really solid device for your work. Another great option could be to build a computer. This way, you can customize the device to suit your needs. Not to mention it is also cost efficient. If you feel like this could be a good option for you, you can search for parts at Octopart.

Stay Disciplined With Your Hours  

One thing that can make working from home difficult is that you are working under your own hours. Although this freedom may seem great at the time, it could turn out to reduce your productivity. Working 9-5 may not suit everyone when given a choice, but it can lead to a more disciplined workday. If you are working from home, try to set out the hours you will work, at least the day before. If you don’t and just see how you feel when you wake up, it makes it more difficult to get going.

Plan Breaks

In the spirit of staying disciplined with time, planning your breaks is just as important. You should treat working from home like you are still in the office. Just because the building is different doesn’t mean that the day structure should be too. One major tripping point people have when working from home is their breaks. Taking them when you want can lead to many. As well as not having a set duration can mean you spend too long on your break. Have a set duration at a set time to be efficient. That way, you’ll know in advance when your breaking and when you are going back to work.


5 CRO Barriers and How to Effectively Overcome Them

When you design a website the ultimate goal is CONVERSION. Conversion Rate Optimization or CRO is a common practice followed by successful marketers to convert visitors into customers.

Opposed to the common misconception that online marketing is very costly and only affordable by big entrepreneurs, CRO boost conversion rates without incurring large and impractical expenses.

Let us point out some barriers to CRO, how it can adversely affect the “selling potential” of your website and subtle ways in which it can be overcome:

1- Speed means Customer Satisfaction

Slow sites are a bad User Experience (UX). Period.

Impatient Users get irritated by a slow loading webpage.

Back in 2009, Google conducted a research which shows that slowing down a page by 100-400 milliseconds (less than half a second) reduced searches by 0.2%-0.6%. This might sound like a small number but it amounts to a loss of 14,400 searches, per minute! Furthermore if the website keeps up this trend for a considerable time, the users get detached with an accelerated pace.

According to a study by Strangeloop networks a mere 1 second delay can cause “16% decrease in UX, 11% fewer page views and 7% loss in conversion”.

But it is 2016 and times have changed substantially. With plethora of options available to users, page loading time has become more important than ever. Here is a graph which compares bounce rate with loading time of the page.

Nowadays people expect a website to load within 3.7 seconds. Typical Ecommerce websites take 4.9 seconds to become usable.

Read More