There is no doubt that Instagram is literally in fashion. Designers and brands have turned towards this platform to help them gain popularity among fashion lovers. As image and social media networks take on the center stage for fashion and luxury companies, fresh strategies on how to optimize digital technology keep emerging.
While some like Chanel, one of the most valuable luxury, fashion, and accessories brand in the world, has a big budget to spend hiring the best Insta marketing team money can buy, smaller brands seeking to turn a profit might have a bigger challenge trying to gain significant visibility on Instagram. For such brands, what are the practical options available to them? Here are some of the most innovative ways that can help fashion brands generate sales on Instagram.
Use High-Quality Product Images
Instagram is a visual content platform, and the first thing people notice about visual content such as images is its quality. Well, on Instagram, all the images that you have to present to your audience should be of high-quality, with zero room for compromise. If you don’t have any knowledge on how to create high quality images, Instagram has a bunch of tools to help clip your image, design it, use filters, and more.
The idea here is to create and post images that are eye-catching, attractive and that will appropriately highlight the brand that you are promoting. Once your target audience visits your social media profile, they should be in a position to immediately recognize your brand.