Why Is Mobile Tech So Popular?

August 5, 2021August 5, 2021 kathayat Leave a comment

The mobile technology sector has taken the world by storm, and the numbers and statistics show that it is a sector and business opportunity not to be ignored. This article will provide some insights into the world of mobile tech and show you why you and your business need to be using mobile to reach a wider audience than ever before possible.

What is Mobile Tech?

This is the tech that goes where you go. Generally consisting of two-way communication devices and the networking and computing technology that runs and links these. It has in recent times become smaller and more powerful as well as wearable. The idea is to have access to information, media, entertainment, and news at anytime from anywhere. If you or your business are to be part of the data age, then you need to have the right mobile technology. There are options as aforementioned for wearable technology that takes mobile tech to the next level for those that are always on the go.

Tips for Working From Home

July 7, 2021July 7, 2021 kathayat Leave a comment

Due to the pandemic, it is the reality for many people that their work must now be done from home. In the first quarter of 2020, many people were unable to get into work as the virus was spreading rapidly. However, work still had to be done being the show must go on. Businesses then decided that their employees would work from home. Luckily enough, the tactic worked out quite well for many businesses. So well in fact that it’s perhaps the future for many businesses. Remote working is now extremely common, and many people work every day from their own homes.

At the start of the pandemic, everyone seemed to love the idea of working from home. You don’t have to dress up, and you don’t have to travel; it seemed like a win-win. However, as time went on some people didn’t exactly love working from home anymore and wanted to get straight back into the office. However, this isn’t possible for many people. If you are straining to work from home, you can do some things to help liven your experience. Here are some tips for those working at home.

Have a Good Computer

If you are working from home, the chances are that you spend a great chunk of your day on the computer. This means you’ll probably want one that works pretty well. There’s nothing more infuriating than a computer that is slow or constantly breaking. Therefore, it will be well worth an investment to purchase a really solid device for your work. Another great option could be to build a computer. This way, you can customize the device to suit your needs. Not to mention it is also cost efficient. If you feel like this could be a good option for you, you can search for parts at Octopart.

Stay Disciplined With Your Hours

One thing that can make working from home difficult is that you are working under your own hours. Although this freedom may seem great at the time, it could turn out to reduce your productivity. Working 9-5 may not suit everyone when given a choice, but it can lead to a more disciplined workday. If you are working from home, try to set out the hours you will work, at least the day before. If you don’t and just see how you feel when you wake up, it makes it more difficult to get going.

Plan Breaks

In the spirit of staying disciplined with time, planning your breaks is just as important. You should treat working from home like you are still in the office. Just because the building is different doesn’t mean that the day structure should be too. One major tripping point people have when working from home is their breaks. Taking them when you want can lead to many. As well as not having a set duration can mean you spend too long on your break. Have a set duration at a set time to be efficient. That way, you’ll know in advance when your breaking and when you are going back to work.

5 CRO Barriers and How to Effectively Overcome Them

July 2, 2021July 2, 2021 kathayat Leave a comment

When you design a website the ultimate goal is CONVERSION. Conversion Rate Optimization or CRO is a common practice followed by successful marketers to convert visitors into customers.

Opposed to the common misconception that online marketing is very costly and only affordable by big entrepreneurs, CRO boost conversion rates without incurring large and impractical expenses.

Let us point out some barriers to CRO, how it can adversely affect the “selling potential” of your website and subtle ways in which it can be overcome:

1- Speed means Customer Satisfaction

Slow sites are a bad User Experience (UX). Period.

Impatient Users get irritated by a slow loading webpage.

Back in 2009, Google conducted a research which shows that slowing down a page by 100-400 milliseconds (less than half a second) reduced searches by 0.2%-0.6%. This might sound like a small number but it amounts to a loss of 14,400 searches, per minute! Furthermore if the website keeps up this trend for a considerable time, the users get detached with an accelerated pace.

According to a study by Strangeloop networks a mere 1 second delay can cause “16% decrease in UX, 11% fewer page views and 7% loss in conversion”.

But it is 2016 and times have changed substantially. With plethora of options available to users, page loading time has become more important than ever. Here is a graph which compares bounce rate with loading time of the page.

Nowadays people expect a website to load within 3.7 seconds. Typical Ecommerce websites take 4.9 seconds to become usable.

5 SEO Trends That YOU Need To Know In 2021

February 11, 2021February 11, 2021 kathayat Leave a comment

It’s a new dawn of online SEO, and if you’re not keeping up with the trends, you will end up missing out on all of that search traffic!

Here are five SEO trends we expect to keep trending in 2021.

SEO Is Still Important In 2021

Did someone tell you that SEO is dead? Well, they were mostly wrong.

SEO is changing every day, and it’s no longer enough to just stuff a load of keywords into your article and hope for the best!

Getting a professional SEO agency, like ALT agency, onboard to help you make smart choices will be absolutely pivotal for your success in 2021 and beyond.

AI Will Have A Major Impact On SEO

Google is and has been investing billions of dollars into Artificial Intelligence (AI), and Machine Learning (ML) to the point where the AI developed algorithm is so clever that even the people who worked on it have a hard time being able to decipher it!

This trend is likely to grow even more throughout the year and beyond, which means you need to double down on your good SEO habits, as the AI is learning the tricks markets have been using to get around it.

AI Isn’t Quite There Yet

Speaking of tricks, the AI isn’t quite there on its path to dominance over the SEO sphere just yet. There are still a few ways to beat the algorithm, but your main focus needs to be on working with it rather than against it.

UX Design Is A Major Part Of SEO

Did you think it’s just enough to write a long article about your topic and leave it be? You need to think again, as user experience and good design are playing a major role in SEO right now and this only looks to continue throughout the next twelve months too.

Make sure everything you put on your website looks great and is there for the right reasons. Articles need to be easy to scan and give the users the information they need right when they need it, don’t make them wait.

Don’t forget to focus on formatting too. Use H2, H3, and H4 headings, bold and italics, as well as bullet pointing and numbered list to help your users (and Google) scan your content.

Consider Other Search Engines

The future of search is coming, and it may not lie with Google. This is a major stumbling block for many SEO experts today, but you need to start planning for a future that doesn’t have Google at the top and everyone else way behind.

Google is, and probably will be in the near future, still the number one search engine by a long shot, but after their removal of their “Don’t be evil” promise, and their apparent censorship on Google-owned websites like YouTube, there has been a huge shift to using other search services, such as Duck Duck Go.

Smart SEO professionals will be watching this trend and planning accordingly.

How video marketing can accelerate your business growth

October 13, 2020October 17, 2020 kathayat Leave a comment

In this digital era, everyone is struggling to drive more traffic and increase their competitiveness. A big thanks to the advancement in technologies and strategies. Using the right technology at the right time makes it easy for the business to attract, engage, and delight the customers and hit the goals. Well! From the list of all the strategies, video marketing is one of the fastest-growing technologies that is helping the businesses in grabbing the visitor’s interest and driving the sales.

Due to its excellent benefits, around 63% of the businesses started using video content to reach the new heights sooner. If you are not using video marketing in your marketing strategy, then you are omitting one of the most profitable parts of marketing. Wondering why?