How to Promote Fashion Brands on Instagram to Generate Sales

There is no doubt that Instagram is literally in fashion. Designers and brands have turned towards this platform to help them gain popularity among fashion lovers. As image and social media networks take on the center stage for fashion and luxury companies, fresh strategies on how to optimize digital technology keep emerging.

While some like Chanel, one of the most valuable luxury, fashion, and accessories brand in the world, has a big budget to spend hiring the best Insta marketing team money can buy, smaller brands seeking to turn a profit might have a bigger challenge trying to gain significant visibility on Instagram. For such brands, what are the practical options available to them? Here are some of the most innovative ways that can help fashion brands generate sales on Instagram.

Use High-Quality Product Images

Instagram is a visual content platform, and the first thing people notice about visual content such as images is its quality. Well, on Instagram, all the images that you have to present to your audience should be of high-quality, with zero room for compromise. If you don’t have any knowledge on how to create high quality images, Instagram has a bunch of tools to help clip your image, design it, use filters, and more.

The idea here is to create and post images that are eye-catching, attractive and that will appropriately highlight the brand that you are promoting. Once your target audience visits your social media profile, they should be in a position to immediately recognize your brand.

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How to Create a Successful Lead Nurturing Campaign

The buyers were in complete control until the advent of the Internet. No customer wants to be sold. They invest enough time to conduct research about a product or service before interacting with a seller for the purchase. The buyers now want to be listened to, and this change in behavior is a challenge for the way of traditional selling.

A study conducted by Marketing Sherpa, 73% of the leads do not buy products or services in the first time when they give their contact number. They probably do not love to do business with you if a lead is not ready to buy your product/service.  

Another study done by Annuitas suggest that nurtured leads have a 47% higher AOV (average order value) in comparison with the deals closed without nurturing.  

If you want to be sure about having business deals with the generated leads, you need to develop a stronger relationship with your customers for the generation of higher average order value. You need to build a strategy to create and nurture leads.

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How to Increase 2x Conversion Rate Using These Simple Tactics

Bottom line is that the bottom line matters. As hard as it may sound, let us face it that there is an elephant in the room that nobody in your digital marketing team wants to talk about. May the truth be said that traffic building though challenging amounts to nothing if the traffic is not converted? Take this statistical data. If you are able to increase your conversion rate from 1% to 2%, you are essentially going to end up doubling your sales revenue.

Ace digital marketing guru Neil Patel in one of his writings asserts that the statistics for the conversion rates of industry verticals accruing from Facebook advertisement campaigns point to an average conversion rate of 9.21%. Citing this as the reference he further asserts that in comparison to Facebook advertisement campaigns the conversion yield from websites has a measly average rate of 2.35%. What could be the enormity of the challenge of conversion rate optimization then?

Conversion is the single most important pain point and the ball stops rolling here. Needless to say then, that the conversion rate of your website is probably one of the most important indicators of the sales funnel of your brand and undoubtedly the most challenging one as well.

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5 Essential Elements Your Freelance Website Should Have

You’re your own boss. There’s no one to boss you up. And that’s the biggest advantage of being a freelancer.

Who Is A Freelancer, BTW?

Freelancer is a knowledgeable and experienced professional that offers a business his/her services without actually being a full-time or in-house employee with that business. Freelance professionals can be found in any industry – such as website development, designing, social media, digital marketing, engineering, marketing, management, photography, hospitality, sports, teaching, writing, acting, modeling, arts & crafts, and so on and so on. But, how and why people choose to become a freelancer?

Many reasons can be mentioned here. One of the biggest is – dissatisfaction with full-time job. And the blame is on horrible bosses and unfriendly workplace environment. You have to go to work, no matter how unwell you are today! And that’s the feeling that encourages a large number of working professionals to convert into a freelancer.

Additionally, up-level frustration, unexpectedly poor salary, and exaggerated level of discipline are some of the other reasons why people choose to become a freelancer.

Building Your Freelancer Portfolio Website

Starting out as a freelancer? Make sure you have an impressive online portfolio, which can also be called your freelancer website. Having a website for a professional working as a freelancer is imperative, because it enhances your credibility which increases your chance of getting more work.

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7 Mobile Marketing Tips for Your Business in 2019

We’re welcoming a brand new year with optimism and cheerful resolve. For most entrepreneurs, it is a fresh opportunity to grow further and expand the business. While there have been so many exciting new advances in mobile marketing, a lot of small businesses are still struggling to keep up with these ever-changing trends.

A long time ago, mobile phones were used primarily for calling and texting. However, people use them now for social media platforms, different apps, reading emails, playing games, streaming video, shopping, etc. These features made smartphones ubiquitous.

Therefore, if you want your business to better thrive in 2019, consider investing in mobile marketing strategies. We are sure the majority of your customers use mobile devices regularly, whatever your industry niche might be.

Here are seven mobile marketing tips to ramp up your business, so you can stay ahead of the curve and globally competitive in the coming year.

Mobile-Ready Businesses Are Successful Businesses

Remember those old-timey websites that you used to scroll from side to side on your mobile phone, pinching the screen to zoom in on the text?

No one misses those, but a surprising number of business websites haven’t been updated for a smartphone-centric market yet.

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