How to Write an Engaging and Most Appropriate SEO Article for Your Local Clients

Modern day content creation is considered as one of the most effective means to market businesses and reach the audiences. When relevant articles are written and SEO optimized, there are more chances for them to be found, while the engaging aspect of articles draws people towards them.

Are you frequently asking yourselves, what are the best types of content for local SEO and local clients?  Well, first of all, you need to know how to structure your article, how to make it presentable and how to engage your readers. Later, the content needs to be optimized for search engines.

On the outset, just before penning your thoughts down and structuring your research and study regarding any topic, you need to understand that your content should accomplish two goals – “appeal to the end user”, and “address a specific issue or problem”. Knowing this will help you create content that meets these goals.

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How to Optimize TTFB to Improve Websites’ Page Load Times

Do you often irritate with the way a webpage you want to visit takes too much time to open? With the global increase in bandwidth today, people are enjoying fast internet connection and are able to download large sizes of data files in relatively lesser time. However, the tolerance level towards loading pages is also plunging. So the issue of TTFB (Time to First Byte) is increasingly becoming crucial.

In this post we will delve into the concept of TTFB; how it affects you; how to measure it, reduce it or optimize it using various tools and techniques.

What is TTFB?

Simply put, “time to first byte” is a key metric that determines the responsiveness of a web server. That is, it tells you the time taken in creating a connection to the server and downloading the contents of a webpage.

When your browser tries to establish a connection to a web server, it has to go through the following steps:

  • DNS Lookup
  • Initial Connection
  • Waiting
  • Receiving Data
  • Closing Connection

So clearly, the TTFB has three important components:

  1. Time needed to process request through the network to the web server
  2. Time needed for web server to process he request and generate the response
  3. Time needed for the server to send back the first byte of the response to the browser

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How to leverage Video to double your marketing ROI

The digital domain is a rapidly evolving marketplace. If you are using interesting text to attract users, it’s good. If you are using infographics, even better. But if you are NOT using Video Marketing, you need to make significant changes in your marketing strategy, right now!

Let us look at some statistics:

  • Video on landing page can increase conversion by 80% or more.
  • Companies using video marketing enjoy 41% more web traffic.
  • Video amounts for 55% of all mobile data traffic.
  • Video drives 157% more organic traffic from search engines
  • 4 times as many customers would rather watch a video than read about it.

Sources- Aberdeen, Visually, Brightcore, eMarketer

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Powerful Marketing Strategy for Drug Rehab Industry That Grow Business

Let me start with some reports on drug addicted peoples. As per the report of the UNODC, 29.5 million people globally suffer from the drug addiction in 2017 and it is growing every year. And as per the report of the WEBMD news, the alcohol kills 2.8 Million people globally each Year, to recover from the addictions, there are numbers of rehabilitation centres are worldwide that are helping to recover from addictions. The industry is booming as other industry too.

The marketing for the rehab centres are not an easy task, first, the people consider these as a drug, and they don’t know the motivation behind of rehab industry and don’t allow to implement marketing strategy, you need a result oriented strategy that target your valuable audiences to make their life better. Many organisations have used short-term marketing solutions to get leads like Google paid ads, but this is not an option now due to Google restrictions. You need to build an effective marketing plan to get more business leads.

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Instagram analytics tools for tracking ROI

According to the study by Buffer there are 800 million users who are using and sharing images and contents each day on Instagram. Now day’s online business or brands are targeting Instagram more than ever to get more sales and brand awareness by posting photos, videos, and stories but the question is, are they able to track the performance of the marketing campaign? A marketing campaign can’t be successful until we don’t track and analyze the output of what we are doing.

In this post, I am going to share the best Instagram analytics tools to track the performance of marketing strategy and help you go deeper into your data like Impressions, reaches, engagement, audience metrics and much more, here are tools that you can use:

Instagram Insights

In-built tool by Instagram, you need to create a business account to access Instagram Insights, and with the help of this tool, you can track your post, images, stories engagements, reach, impressions and other performance of your account.

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