SEO & User Experience: The Perfect Online Marketing Marriage

It is time to stop viewing SEO and UX as separate entities. They are not. Both search engine optimisation and user experience go hand-in-hand. In the past, you could have climbed the search engine result pages with a poor website design simply by keyword stuffing and using other black hat techniques, such as using white text and cloaking. However, these days are long gone.

User experience is now one of the most important elements that search engines consider when they are ranking your website. With that being said, read on to discover more about the marriage between SEO and user experience. How does user experience impact on your ranking? And, what can you do to improve your website and your search engine rating in the process?

(more…)

5 Best Influencer Marketing Tools You Need To Know About

Influencer marketing tools are all about the marketer’s identification to the most relevant engaging bloggers, journalists, and media persons. Influencer marketing tools help the enterprises and staff members to reach out to the customers more effectively. Brands can easily connect with their customers. They can also amplify their information or message to the consumers.

According to Onalytica, the influence marketing has been said to be more cost-effective than advertising. It also leads to more credible brand recommendations that ninety-two percent of consumers will trust upon.

Here are the top five tools for influencer marketing that you need to know about.

  1. Followerwonk 

Followerwonk is a tool by Moz. This influencer marketing tool helps in finding relevant influencers by topics and locations on Twitter only.

You can search bios of other users, compare them with other users, analyze the details, track the followers and sort them out as well. You can get details of Twitter analytics like where they are located, when they tweet, etc. In fact, you can share your reports.

(more…)

5 Essential Areas of Leadership That Help Build High Performing Teams

Leaders are bestowed with a remarkable potential to divert the course of history…… To change the status quo, to bring progress and to engender things that only exist in wishes of the masses – this is what a courageous, visionary and discernible leader is capable of doing.

The really great people make you feel that you, too, can become great”. The scope and power of this quote by Mark Twain seems more apparent when we witness changes around us brought about by great leaders of yesteryears and of today. Clearly, leadership is the art of creating teams and making them achieve unimaginable feats.

So who are the prominent leaders of the current generation? How are they bringing the change in the world? And what are the lessons to be learned from them?

Let’s find out……

Steve Jobs

We all know about his rise, fall, rise again, and demise story. We are also aware of how he changed the fortunes of Apple Inc. But very few of us realize and observe that his extraordinary disruption transformed at least seven industries: personal computing, animated movies, music, mobile phones, tablet computing, retail stores, and digital publishing. Isn’t his a story of a great leader? Hasn’t a big change taken place by whatever he did? Don’t say it isn’t…..

(more…)

Most Controversial Practices That DO NOT (Directly) Affect Your Google Rankings

There’s a lot of controversy over what practices do and do not affect your website’s Google ranking. Does it matter how old your site is? Should you be using H1 or H2 headers? What about your bounce rate?

At the end of the day, a lot of the controversial practice’s business choose to implement simply don’t matter at the end of the day. Here are few of the common myths dispelled, which should be a load off of your shoulders.

New vs Old Sites

Does Google actually impact your rating based on whether you registered back in 2000 or just this year? The quick answer is no. In fact, they couldn’t care less.

(more…)

A Guide to Search Operators for Advanced SEO

In this article we will talk about how you can use search operators to get important information related to your SEO as well as find great link building opportunities. While the infographic is pretty much self-explanatory, we will explain things in a bit more detail below.

Basic Search Operators

Site: The “Site” search operator allows you to restrict the results you get to a particular site only. So a search for “site:SEOoptimizers.com” will only return pages from SEOoptimizers.com.

Link: This can be a very useful search operator as it can help you find the sites or pages that are linking to a particular site. So for instance, searching for “link:YouTube.com” will help you find all pages that are linking out to YouTube.com.

(more…)