Marketing is a latent domain. It keeps restructuring on a daily basis. There was a time when TV, print media and billboards were the benchmarks, but it was a general communication, aimed at mass audience. With the growth of one-to-one interaction with customers, marketing is turning into a well structured relationship in which, the right decision, taken at the right moment, makes or breaks a customer.
Improving traffic and optimization of e-commerce website is one of the most difficult task for online marketing experts. If we talk about the conversion, it’s really difficult to convert visitor to customer and improve conversion rate of website. Today we are going to share 40 on page SEO technique that can maximize organic search and conversion of e-commerce website.
SEO is dead and many SEOs are leaving the profession just because of limited works. Do you think SEO has changed? Yes is it but not dead. Now there are so many factors for higher ranking in search engines which include domain level, website on page, back-linking, user experience, social medial, online branding and other factors.
To get higher ranking in search engines, you must read On Page SEO ranking factors 2015 below:
Its good news for business owners, recently Google included social media profiles on Google search knowledge graph. Now connecting with customers on social media profiles is become easier and its looks brand awareness is directly impacting in search engine rankings. Have a look on the screenshot of latest Google search result below:
This new Google search feature will help online marketers to improve brand awareness and visibility also help is brand promotions. Now what? How it would be possible to include social profiles in search results? It can be possible by including structured markup on your website.
Digital marketing, what is digital marketing? Digital marketing is a way to promote business via one or more forms of electronic media. Now what is electronic media? An electronic media is a way to broadcasting any massages or news in the form of digital, these techniques can be television, radio, Internet and any other medium that requires electricity or digital encoding of information. Now what is the mean of digital marketing? Optimization of website with the help of digital media? Yes is it, Digital marketing is a combinations of SEO, SEM, SMO, SMM, Video optimization, News broadcasting, email marketing, advertising on television, telephone, mobile, Smartphone’s, mobile messaging, mobile applications etc.
Why digital marketing important?
Digital marketing is a way to broadcast any news and information in the world. And now days around 70% peoples are growing with mobile phones, internet and televisions, and to reach every customer or audiences this is the best and fastest way of branding.
What we can do in Digital Marketing?
For business success, it is required to implement best digital marketing strategy. Before making any work strategy we have a clear sense of few things:
- What is the goal of organization?
- What are your targeted audience and which types of customer you are looking for?
- What we want to deliver to the customer?
And if you are already in the online marketing and not getting good result then you have to follow below points:
Check where we are now – In this step you must have to check, where your business stand at the moment. Check what you have done in past. Do they work well? Or which online marketing activities are the most effective and what impact does each one have on your business?
Check where we are missing and fix issues: In this step you need to check the website SEO, SEM, SMO performance and other factors, which are required to get higher ranking as well as online business.
Keep above steps in your mind and develop digital marketing strategy. Activities that you should include in your digital marketing work strategy:
- Blog Updation
- User friendly website content
- Video Optimization
- QA & Forum postings
- Paid advertisement on search engines
- Email marketing
- Social media marketing
- Mobile marketing
- Televisions marketing
- Local business optimization
- Encourage online reviews
- Inforgraphic submissions
- Case study and white papers submissions
- Banner or image optimization
Depend upon the budget you can include above techniques in your work strategy. But if you want develop online business and improve online reputations you must include all online activities in your list to target your all customers.