Author: kathayat

Birbahadur Singh Kathayat is an entrepreneur and online marketing consultant. He is founder of the online marketing company LBSWebsoft. He has 15 years of work experience in digital marketing and helping small business. He advises several startups and established companies in India and other countries. You can follow him online at Google+ or @bskathayat.

5 Ways to Get More Online Reviews on Your Website

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When you are dealing with an audience you haven’t even interacted with, the look of your website and more importantly the online reviews will drive customer’s trust in your business. According to a brightlocal study in 2015, 88% of consumers now form an opinion by reading 1-10 reviews and 92 % consumers read online reviews before making a purchase! It means only one out of 10 people trust you blindingly, and 9 of them follow what others recommend!

Trust is a big deal, offline or online. It extends way beyond E-commerce. And in a rapidly evolving digital marketplace positive online reviews and testimonials are your best bet to earn that hard found trust.

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How Marketing Automation Helps You Take the Decision at the Right Moment

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Marketing is a latent domain. It keeps restructuring on a daily basis. There was a time when TV, print media and billboards were the benchmarks, but it was a general communication, aimed at mass audience. With the growth of one-to-one interaction with customers, marketing is turning into a well structured relationship in which, the right decision, taken at the right moment, makes or breaks a customer.

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40 On Page SEO Techniques That Could Double Your E-commerce Website conversions

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Improving traffic and optimization of e-commerce website is one of the most difficult task for online marketing experts. If we talk about the conversion, it’s really difficult to convert visitor to customer and improve conversion rate of website. Today we are going to share 40 on page SEO technique that can maximize organic search and conversion of e-commerce website.

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Google’s 2015 On Page SEO Factors: the Complete List

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SEO is dead and many SEOs are leaving the profession just because of limited works. Do you think SEO has changed? Yes is it but not dead. Now there are so many factors for higher ranking in search engines which include domain level, website on page, back-linking, user experience, social medial, online branding and other factors.

To get higher ranking in search engines, you must read On Page SEO ranking factors 2015 below:

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How to Include Company Social Media Profile in Google Search Results

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Its good news for business owners, recently Google included social media profiles on Google search knowledge graph. Now connecting with customers on social media profiles is become easier and its looks brand awareness is directly impacting in search engine rankings. Have a look on the screenshot of latest Google search result below:

This new Google search feature will help online marketers to improve brand awareness and visibility also help is brand promotions. Now what? How it would be possible to include social profiles in search results? It can be possible by including structured markup on your website.

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