Modern day content creation is considered as one of the most effective means to market businesses and reach the audiences. When relevant articles are written and SEO optimized, there are more chances for them to be found, while the engaging aspect of articles draws people towards them.
Are you frequently asking yourselves, what are the best types of content for local SEO and local clients? Well, first of all, you need to know how to structure your article, how to make it presentable and how to engage your readers. Later, the content needs to be optimized for search engines.
On the outset, just before penning your thoughts down and structuring your research and study regarding any topic, you need to understand that your content should accomplish two goals – “appeal to the end user”, and “address a specific issue or problem”. Knowing this will help you create content that meets these goals.
Here are the key principles to write an engaging article for your local clients:
Write eye-catching headlines
Headline is the first thing that captures your readers’ mind and it can make or break your content. Headlines or titles should be short with concise information that generates an urge to read the content. Without a tantalising or powerful headline even the best content is likely to go unread, so you need to practice it. Give your audience a reason to click. How is your content going to benefit them? If you can show that your content will affect their lives, you’ll draw them in. Engaging a reader’s emotions is a powerful way to capture attention.
Power of keywords
Whenever you type anything to search with the help of certain predefined words or phrases, search engines use their network and algorithms to find that specific article for you by applying many of its criteria it uses to present you with relevant content. Search engines are designed in such a way that they use algorithms to decide what the relevant content to provide whenever being asked is in their opinion.
Today, long-tail keywords are very effective since top brands are not targeting those terms. So if you create good content while naturally targeting these types of keywords, you will definitely have an upper hand on search results. Placement of keywords is very important, so if your article has strategically placed enough keywords and phrases, then it attracts the attention of search engines, and from using these, you will attract local people needing local businesses. The bottom line, therefore, is search engines rank the article on the basis of content and keywords.
Engaging and relevant content attracts more people
Right from headline to conclusion, if your article oozes out information, it will attract more people’s attention. Unless your content has something informative or useful thing to cater to people, no amount of keyword stuffing or phrases will help you. It has to have the elements that resonate with your audiences. At least your article should generate some amount of curiosity among the readers, and as a result, they will keep coming back to read your articles. Now the cardinal question is: how to create an engaging content?
To write an engaging article, you must develop a habit of reading engaging content. Just understand and practice those elements that draw people in. It will help you create a viral loop content wherein people find it highly interesting and share it with others. Once you learn these skills, you are more likely to end up with creating an interesting and informative piece. For example, if you are writing about the “latest technological trends”, then you must mention what impacts will these technologies make and what will be their future applications. As more time is spent by the reader engaging with the article, the search engine sees this and then ranks these articles better.
Use links and hyperlinks
Links and hyperlinks can make a big difference in the effectiveness of your content and content marketing. Hyperlinks in an article take readers to another website that provides related information. Using links you name your source or cite your reference, which boosts your credibility because your audience gets to know that you have done your homework. By referencing other informative articles on your blog, hyperlinks keep your readers on your site for longer. When you link out to credible sources, Google takes note and rewards you for it. Also, a powerful interlinking is very crucial for an easy navigation between the links in your article. Sometimes due to poor navigation, links do not work, which can negatively impact your credibility.
Give your content a proper structure
A well-structured article with properly placed subheadings is always received nicely by the audience. Try not to use complex and confusing statements that are hard to read. People like to read clear, easy and to-the-point information. Whatever topic you want to write on, it is essential to conduct a research and choose your paragraph subheadings wisely. Once you make a loose outline how your article should look like, build the body paragraphs. Here, you provide detailed information that flushes out the purpose of the article.
Create a flow with smooth transitions while going from one paragraph to the next. It greatly increases the readability of your article. Make sure your article is structured with an introduction-body-conclusion format. You can also add pictures, videos, charts and other visual media to give your audience a break from information overload.
Share your content through various channels
In order to make a good SEO article, share your content as much as possible. Search engines easily find and display those articles that are mostly shared by people. You can use various social media platforms to share your content and improve its visibility. Facebook, Twitter, and Instagram are widely used social media channels for sharing content these days. If people find your articles engaging, they will gradually start to tag and share them with others.
A good SEO article for your local clients is all about making your content user-friendly. It should address key issues, provide insights and give crucial information that your clients are seeking. It is essential to put yourself in place of your local clients and think about issues that are most important for them and then create your article on those lines.
So to sum up what we have discussed above, your local SEO business article should have following features:
- A catchy headline
- Effective use of keywords and key phrases
- Engaging and relevant content
- Links and hyperlinks
- Proper structure and flow
- Sharing your content
- A proper length