How to leverage Video to double your marketing ROI

The digital domain is a rapidly evolving marketplace. If you are using interesting text to attract users, it’s good. If you are using infographics, even better. But if you are NOT using Video Marketing, you need to make significant changes in your marketing strategy, right now!

Let us look at some statistics:

  • Video on landing page can increase conversion by 80% or more.
  • Companies using video marketing enjoy 41% more web traffic.
  • Video amounts for 55% of all mobile data traffic.
  • Video drives 157% more organic traffic from search engines
  • 4 times as many customers would rather watch a video than read about it.

Sources- Aberdeen, Visually, Brightcore, eMarketer

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Powerful Marketing Strategy for Drug Rehab Industry That Grow Business

Let me start with some reports on drug addicted peoples. As per the report of the UNODC, 29.5 million people globally suffer from the drug addiction in 2017 and it is growing every year. And as per the report of the WEBMD news, the alcohol kills 2.8 Million people globally each Year, to recover from the addictions, there are numbers of rehabilitation centres are worldwide that are helping to recover from addictions. The industry is booming as other industry too.

The marketing for the rehab centres are not an easy task, first, the people consider these as a drug, and they don’t know the motivation behind of rehab industry and don’t allow to implement marketing strategy, you need a result oriented strategy that target your valuable audiences to make their life better. Many organisations have used short-term marketing solutions to get leads like Google paid ads, but this is not an option now due to Google restrictions. You need to build an effective marketing plan to get more business leads.

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Which Unstoppable SEO Trends Will Top the Chart in 2018?

It appears that the year 2018 has a lot to offer in terms of SEO trends. The experts strongly believe that SEO is going to evolve even faster than it has so far. These changing dynamics of search engine optimization will greatly affect your SEO strategy altogether in coming months for sure.

This ever moving nature of SEO industry will possibly allow new technologies to emerge and newer trends to gain popularity. However, it is also an inevitable proposition that some current SEO practices will decline.

So the following trends will be the most dominating ones for SEO in 2018:

  1. AMP is Going to See Better Days

Accelerated Mobile Pages (AMP) is a coding standard technology that allows mobile devices to quickly load websites. This accelerated speed is achieved because of the use of a specific set of web technologies that help create pages, which load faster. Secondly, AMP uses its own servers to serve the required pages.

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Best SEO Practices for Your Cannabis Marketing Strategy

If you’re the owner of a cannabis retailer or product, catchy marketing and SEO is a sure way to differentiate your brand from competing for cannabis dispensaries. Recent marijuana legalization in some U.S. states has welcomed the reimagination of cannabis, and those who work in the marijuana industry have been able to push the boundaries even further in terms of creative marketing strategies. To pique the interest of new potential cannabis users, dispensary owners could benefit from investing in attractive and unique marketing campaigns, ads, and slogans.

Best SEO Practices to Boost Marketing for Your Cannabis Business

Below are some of the most powerful and useful SEO strategies that will help you form your dispensary marketing strategy:

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7 Time-Saving Tips to Help You Choose the Right SEO Proposal

Today’s companies have a range of options when it comes to choosing how they want to approach the addition of SEO, or search engine optimization, to their website. One of the main decisions that these companies must make is choosing to work with an in-house team who understands the company’s current needs or to work with an external agency who specializes in SEO.

There are advantages and disadvantages to both scenarios, and for that reason, many companies eventually decide to use a combination of the two. Doing so would include an in-house team advised by hired SEO experts. In most cases, this technique helps to provide optimal support and continuous guidance.

What is an SEO Proposal?

An SEO proposal is a template written up by an individual or team of experts who offer SEO services for website owners. When searching for the right SEO advisors to assist with a company’s website optimization, SEO agencies will send a pitch to the company, which is a sample of their work, which also includes a proposal. The SEO plan should include the type of work they are offering, the scope of work, their price, and terms and conditions.

However, website owners looking for the very best SEO proposals out there should look for other key factors in the offers they receive. This additional information will provide more details on the extensive amount of work the SEO agency can do to ensure that their client’s website makes it to the top of the search results page.

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