For most companies, content marketing is an important component in the overall strategy, whether it’s a startup or a large one.
However, getting started with content marketing can seem daunting if you don’t have the bandwidth.
According to Contently, 72 percent of B2C content marketers produced content more than they did a year ago, and this trend is on the rise.
Furthermore, 56 percent of businesses do not own a content marketing strategy, even though it is prioritized with SEO, new customer engagement, and social media.
However, 89 percent of B2C startups say they’re using content marketing, with 70 percent somewhat or very happy with their efforts.
Image source: Content Marketing Institute
Additionally, studies suggest that content marketing saves the company a lot on budget as it costs 62 percent less than traditional marketing, while generating thrice as many leads.
While large B2C companies can spend money on both traditional and modern marketing methods, B2C startups have to be more innovative. This means creating rich, original, and keyword-optimized content.
But, the challenge is in knowing where to begin from, what to do, and how to execute it, because content marketing is more than simply creating posts, videos, or infographics that stimulate and engage customers.
You need to know how to spread awareness across digital platforms and channels, while integrating the use of content management tools, social media algorithms, and website data to boost the performance of your content to get the most value out of inbound marketing.
There are a few useful content marketing tips for B2C startups to use.
These will not only help them develop effective content marketing strategies, but also know how to effectively create and distribute the content.
Read on to learn the most effective content marketing tips for B2C startups.
- Create Buyer Personas
This is the most important step in building an effective content marketing, inbound program. Personas are an overview of your typical customers, what they want to know, and why they like your product or are interested in it.
Image source: Content Marketing Institute
As you create your buyer personas, leverage your customer behavior patterns, demographics, motivations and goals. This means you need to research by exploring social media insights to find out their ages, location, and interests.
You can also survey current customers if you have an email list, and send them a form to find out their struggles and how they like receiving information around these issues.
Finally, conduct interviews once you know the customers’ basics, and seek out the contacts who can offer valuable and additional information that will help your business.
- Write Great Headlines
Now that you know who your target audience is from the buyer persona profiles, you can create killer content that will attract them to you. Each piece of content must have a compelling headline if you have to drive traffic and customer engagement.
In the headline, add your target keyword, while focusing on answering the key questions your customers are asking.
You can use different types of styles to write great headlines like using numbers, adding the word “How”, writing it as a question, or even introducing an element of negativity (but not always).
Companies that blog receive 97 percent more leads to their sites than those that don’t, according to SevenAtoms.
Additionally, blog posts are said to be the most effective type of content that helps bring in leads.
Put your customer first and strive to post consistently on your website.
- Start an Email Course
Image source: EConsultancy
Online courses are a great way of attracting your target audience, and what better way to keep them engaged by having your own email course?
An email course is a proven content type that drives new leads, and easy way of promoting content from your website or blog to your customers.
What’s more, it won’t cost you anything to send out mass emails, neither will you strain with design or investment on this tool.
- Keyword and on-page optimization
While creating different types of content, optimizing it will allow for greater visibility as more people will see your content.
There are many SEO improvement strategies, but keyword optimization is among the most important.
Through keyword optimization, you search for specific keywords you can use to target your content, but the best strategy is to focus on one topic or keyword per page. Once you have that, cover it comprehensively while using the keyword naturally across the page – no stuffing.
- Clear Call To Action
A powerful and effective call to action (CTA) can bring life to your blog or email campaign.
Each content piece you create should inspire your customers or web visitors to take some form of action, like download an eBook, or leave their contact information or even make a purchase.
CTAs have to stand out from the rest of the page so use bold colors or text styles that are tailored to your brand and offering to make it visible.
- Mobile-friendly website
Is your website mobile-friendly or responsive? If not, your content will struggle with rankings.
Google’s recent algorithm changes have seen many websites suffer in terms of rankings, especially those that aren’t mobile-friendly or responsive.
This is because mobile search numbers are on the rise literally every year, and Google takes notice of responsive sites.
WVO notes that out of 100 leading sites, only 11 were responsive, and out of 148 companies, only seven felt the need to optimize for mobile.
- Use Influencer Marketing
Influencers are people who can engage and influence your target audience positively, and you need to invest in influencer marketing to create awareness and buzz around your brand.
A report by Column Five and Microsoft notes that 84 percent of global marketers plan to launch influencer-based programs.
As a B2C startup, you need to find and appeal to the right influencers by digging into social networks, or using paid tools that will help you find the right ones for your business.
- Educate Buyers
Top companies like Amazon and others, invest on educating their buyers with pages full of photos, information, reviews, and more that customers need to make informed decisions before purchase.
Whenever you want to advertise a new service or product, think about all the questions you’d get asked about it by customers from size to user ratings, and other basics and answer them.
This not only helps them make purchase decisions, but inspires consumer confidence, while creating an easy and clear information-rich process during purchase.
- Promote content on social media
Content marketing and social media marketing should go hand-in-hand for B2C startups.
When you create and publish new posts on your blog, many readers won’t notice as they aren’t constantly checking your blog, but you can promote the content on social media to reach them.
Such channels like LinkedIn or Facebook allow for content promotion, so you can execute a powerful content marketing strategy for your startup.
You can further boost the visibility of your post on social media by using paid promotions through boosted posts, and attract like audiences similar to your existing ones.
These 10 effective content marketing tips for B2C startups can help your business excel as they’re easy to use, and suitable for novices and seasoned business owners.
Add a content marketing strategy to your overall marketing mix and use analytics tools to understand your audience.
This helps you create more stimulating and engaging content that’ll drive sales and customer loyalty.