Nothing is impossible to achieve if you have good resources and investment. Most experts say online marketing for e-commerce sites is difficult, but it is not difficult even doing SEO for an e-commerce website is too easy by implementing these essential content marketing strategies for your e-commerce site to increase organic traffic, ranking and online sales.
Know your target audience
Why content marketing fails? Without knowing your targeted audience content will not help you more to get 100% benefit from your content marketing efforts, most content marketers produce content for a blog post, white paper, video marketing, infographics, e-books, newsletter and more but how much they get the result? Only 30% get good result. Before producing content we must know what our targeted audiences are looking for, what kind of topic should we produce, how our content will help our audiences and force them to visit our website and buy our products. Don’t develop any content to publish without any output.
On page Content Optimization
Through onsite content optimization, you are providing essential information, features and specification of products and services that help users to convert as customers. We must know about Google Panda, hummingbird, and other important algorithms before creating content for the webpages. Content should be based on your audience, as well as keywords which you are going to target for your business. As per Searchengineland, Google has stated that ‘content’ is among its top three ranking factors. You can optimize your webpage content by using the complete guide to optimizing content for SEO.
User Generated Content
User-generated content for an e-commerce website is in the form of customer reviews, ratings, images, videos and one of the most effective ways to build customer trust because they trust word-of-mouth more than any kind of advertising. For e-commerce and any other services websites, user generated content is extremely valuable when deciding on purchases of services or products. So try to get more reviews, positive comments and ratings for your products, ask your customer to leave a review on your website.
Video Content Marketing
In this digital world, video play such an amazing role in marketing and to reach people, one of the best example is YouTube, how many of us use YouTube and other video channels on a daily basis? The survey told that one billion hours of YouTube are watched every day, what we need to do is to create a promotional video for a product with its amazing features, like many mobile companies do, you can create video ads for your brand promotion and share with the help of your video channels, video marketing for small businesses can help you in connecting with your targeted customers.
Product Based Content Marketing
Product marketing is extremely important and the best marketing strategy says that the creating unique content for products will get you on the top on Google. If you want your users to keep shopping on your site, you need to create a completely unique description for each product with all specifications and quality. Apart from this, you can create products based content for video marketing, infographics, PDF and product listings.
Guest Posting with best Content Ideas
Another major content marketing option is guest posting on relevant industry websites, you will get visibility and improve link quality of your website. Guest posting only gives you result when you will find out the topic which is your targeted audiences looking for. There are lots of content marketing and topic searching tools available online that will help you to find out the best topic for your marketing campaign like you can use Google keywords planner, Google trends, and buzzsumo. Once you will have a list of topics, you can make a calendar and start creating content on target relevance audiences.
News and Media Marketing
News and media marketing is one of the broad marketing and expensive technique, this is not an easy task for a marketing company as well as every e-commerce company to implement, you can use websites like Forbes, INC, Stylecaster, fashionista, Dmagazine, Washingtonpost and many other websites. Millions of users read news and media web posts and even if you will use media marketing through your video broadcasting then you can reach your targeted audiences easily. It is not important to depend on Google only; there are lots of ways to get traffic and sales on the website.
Social Media for Content Marketing
You need to promote your content on social media websites. After the introduction of Facebook, twitter and LinkedIn marketing, the way of online marketing has changed. Now social media is one of the most powerful tools to share a piece of content all over the world in seconds. The goal of the content marketing is to increase their traffic on the website, where social media provide a huge amount of referral traffic on the website. Sharing eye caching content on the Social media website improves engagement, reputation and branding of the company and target mobile users. As much as possible distribute content on social media, share your blog posts, your pages, your products, your offers or whatever you have for your customers.
Infographics and Image Marketing
Infographics are a combination of graphics, images, content and data and still an effective content marketing strategy according to a survey conducted by Venngage, people are easily attracted to visual elements that attract their attention. Infographics are easy to share, you can write content to promote your products, you can describe complicated information more understandable and easily. You can create an image with the help of promotional contents and distribute on image sharing websites like Instagram, Pinterest and other top image sharing websites.