How to Include Company Social Media Profile in Google Search Results

Its good news for business owners, recently Google included social media profiles on Google search knowledge graph. Now connecting with customers on social media profiles is become easier and its looks brand awareness is directly impacting in search engine rankings. Have a look on the screenshot of latest Google search result below:

This new Google search feature will help online marketers to improve brand awareness and visibility also help is brand promotions. Now what? How it would be possible to include social profiles in search results? It can be possible by including structured markup on your website.

To include Facebook, Twitter, G+, Instagram, Youtube, LinkedIn profiles in Search result, you must use schema.org vocabulary and JSON-LD markup format for displaying markups as below:

<script type=”application/ld+json”>

{ “@context” : “http://schema.org”,

“@type” : “Organization”,

“name” : “LBS Websoft”,

“url” : “http://www.lbswebsoft.com”,

“sameAs” : [ “https://www.facebook.com/lbswebsoft”,

“https://twitter.com/lbswebsoft”,

“https://plus.google.com/+Lbswebsoftservices”,

“https://www.linkedin.com/company/lbs-websoft”, ]

}

</script>

OR you can also use the schema.org vocabulary:

<span itemscope itemtype=”http://schema.org/Organization”>

<link itemprop=”url” href=”http://www.lbswebsoft.com”>

<a itemprop=”sameAs” href=”https://www.facebook.com/lbswebsoft”>Facebook</a>

<a itemprop=”sameAs” href=”https://twitter.com/lbswebsoft”>Twitter</a>

<a itemprop=”sameAs” href=”https://plus.google.com/+Lbswebsoftservices”>Google+</a>

<a itemprop=”sameAs” href=”https://www.linkedin.com/company/lbs-websoft”>Linkedin</a>

</span>

For your website, you just need to replace our website profile URLs with yours and place this script anywhere on the page — either the head or body of the page.

There is also another way to create this script by using microdata or RDFa markup formats instead of JSON-LD. For example:

<span itemscope itemtype=”http://schema.org/Organization”>

<link itemprop=”url” href=”http://www.lbswebsoft.com”>

<a itemprop=”sameAs” href=”http://www.facebook.com/lbswebsoft”>FB</a>

<a itemprop=”sameAs” href=”http://www.twitter.com/lbswebsoft”>Twitter</a>

</span>