How video marketing can accelerate your business growth

In this digital era, everyone is struggling to drive more traffic and increase their competitiveness. A big thanks to the advancement in technologies and strategies. Using the right technology at the right time makes it easy for the business to attract, engage, and delight the customers and hit the goals. Well! From the list of all the strategies, video marketing is one of the fastest-growing technologies that is helping the businesses in grabbing the visitor’s interest and driving the sales.

Due to its excellent benefits, around 63% of the businesses started using video content to reach the new heights sooner. If you are not using video marketing in your marketing strategy, then you are omitting one of the most profitable parts of marketing. Wondering why?

Need not fret! Through this article, you will get an idea about why organizations are creating videos for promoting their business and reaching business heights. Now, without any further addons, let’s directly move on to the reasons that will compel you to use a video marketing strategy to boost your business.

Reasons why your Business needs video marketing for Growth

Let’s roll!

Boost conversion rate

Most of the marketers aim to increase their sales and conversion. You might be wondering the same. That’s where video content comes into play. By using videos into your marketing strategy helps you see a huge escalation in the number of leads, conversions, and sales. According to the statistics, the organizations that are creating appealing videos experience an 80% increase in their conversions.

Indeed, video marketing is directly proportional to sales. The better the videos, the more the  conversions. Around 75% of the people watching explainer videos are most likely to purchase the product because the information shared in the form of visuals are easily transmitted to the visitor’s brain. So, if you want to see a boost in visitor engagement, then it’s vital to realize the importance of moving pictures in your marketing strategy

Source: filmora.wondershare

Improve brand awareness

Another benefit of creating a video is the improvement in the brand credibility. With the help of online videos, you can easily give your product or service a human face. Moreover, videos also generate emotional bonds with the viewers, which further help you convert the visitors into leads.

Always remember, the more the website traffic and better the understanding of the product, the easier it becomes to increase the brand awareness. So, start leveraging the video content to get better results without breaking the banks.

Prefer reading- Essential Tips on How to Improve Website Speed for More Traffic & Conversions.

Build customers trust

It would not be wrong to consider trust as the foundation of business growth. If you inspire more trust among the visitors, then it will become easy to convert the visitor into leads and then into a promoter. Videos do it all! By sharing an appealing and educational video on the website, it becomes easy to promote your brand, build trust, and create stronger relationships with the customers.

According to the statistics, after watching videos, 57% of the customers get more confidence in a product or brand. So, if you want to build that trust and establish pure connectivity with the audience, start creating a high-quality video that leads to sales pitches.

Source: filmora.wondershare

Explain everything

There are around 98% of the people who say that by watching attractive explainer videos, they get to understand the concept and learn about the services easily. To attract more visitors to the website by explaining to them your services, you can always incorporate explainer videos on the homepage of your website because 83% of the organizations believe that video on the homepage is effective.

Videos not only help you explain the difficult concept in an easy way but also make boring content more appealing and educational. So, start bringing the difficult concepts to life by making the most of videos.

Rank higher in searches

Last but not the least benefit that every business aims for is the enhancement in Google searches. By adding videos in the marketing strategy, you can improve the time spent by the visitor in your website. The more people stay on your website, the higher you show on Google.

According to the research conducted by Moovly, the website content which includes video is 53 times more shown on the first page of google. So, if you also want to improve your search engine ranking and improve your business growth, start creating interesting titles, appalling thumbnails, and SEO friendly keywords. It will encourage actions even more effectively.

Prefer reading- SEO Tips for Engineering Websites to Improve Ranking & Traffic.

In a Nutshell

Well! The list of benefits is endless. But hopefully, the above-added reasons are enough to make you realize the importance of video marketing for the acceleration of business growth.

But still, if there is something that’s holding you back, don’t hesitate. Get your doubts clear by posting it to the comment section below.

Happy marketing!


Birbahadur Singh Kathayat is an entrepreneur and online marketing consultant. He is founder of the online marketing company LBSWebsoft. He has 15 years of work experience in digital marketing and helping small business. He advises several startups and established companies in India and other countries. You can follow him online at Google+ or @bskathayat.

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