10 Tips to Improve Online Business Using Social Media Marketing

In this age of the highly connected world, social media has become a boon for the businesses around the globe. Social media activities are only rising on a daily basis, so are the prospects for any particular brand to get promoted on this platform. Therefore, it is very pertinent for the businesses to understand as to what the social media can achieve for them when it comes to promoting their brands. To begin with, the strategies and techniques utilized by the social media professionals are varied and diverse. So, to choose and use the effective ones among them could really make a lot of difference in the long run. In this regard, the following ten tips can prove extremely handy for improving marketing of businesses.

  1. Create a Social Media Marketing Plan and Stick to it

Making a plan and following it up to gauge the success rate is very important whenever a process is undertaken. Similarly, in this case, without the use of a proper execution strategy, the content will not be going to achieve anything for the site. There should be a minimum number of tweets published and links shared per day – effectively providing a benchmark for the future. During this process, the competitors should be watched and investigated at the same time. There are different fields of businesses or professions where social media marketing is being widely utilized and providing immense help for them such as real estate, banking and finance, law firms, health and lifestyle so on and so forth.

All the relevant content should be properly compiled and managed in an easy to read and understandable social media management platforms such as Hootsuite and TweetDeck. The platforms like these are specialized in helping schedule posts ahead of time along with monitoring social feeds and access performance analytics.

  1. Revive the Old Content with Add-ons

As a matter of fact, on a daily basis, a countless number of articles, blogs and posts are written, only to be read by few people then finally lost into oblivion. This is, no doubt, a huge waste. It is also important to understand the fact that when spending huge amount of time in creating new content is unnecessary, driving traffic to the old posts is preferable at the same time. It is not only in the financial interest of a business to make most of the older content, but it is effective for the new readers as well. Therefore, in order to revive the old content, the following steps should be taken in this regard:

  • The first step is to make a list of all the blog posts
  • Add other relevant matrices to those posts
  • The decision of prioritization of relevant post is needed to be taken
  • Regularly adding internal links to older posts
  • Revisit keyword targeting
  • Update the relevant information
  1. Optimize the Visual Content with Links

The visual content on the websites is sometimes so riveting that it allows robust communication as well as effective branding for the businesses. The captivating info-graphics and slideshows are very expressive elements of content, which the text articles cannot achieve. In this regard, the latest released searched algorithm of Google – Hummingbird can provide a range of tools that can boost SEO ranking of the visual content of the websites. Therefore, if you want your visual content to be posted on the social platforms, the first thing that should come in your mind is that how it can drive traffic towards your products and services. However, a relevant expanded content should be provided around a video.

  1. Prepare a Social Media Channel Plan

When it comes to different social media channels, organizations are always needed to retain the efficacy of their products or services -at least from the standpoint of perception. It is often seen that many brands create a particular content and then utilize it onto every platform. It should be kept in mind that your goals are different on each social media channel. This is why the content that you have to develop for each platform has to be different all the while. You can plan to use LinkedIn Ads to Reach B2B Audiences that will bring loyal customer for your business.

The crux of the matter, therefore, is to figure out what factors differentiate each channel from one another. The diverse nature of social media environment has resulted in the creation and thrift of a number of social media giants such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat and YouTube each have their own focus and specialties. So, in order to achieve an effective channel plan, the following points will be greatly helpful for an organization:

  • Understand your target audience
  • Identify the most utilized channels
  • Prepare and adapt to different social media channels
  • Use creativity and experimentation to reach out to the viewers
  • Provide value to your target audience
  • Create channel integration with the desired action
  1. Use Social Campaigns in the Context of you Business Goals

The hashtags these days are very useful in helping users find relevant content. However, the main advantage of hashtags is that they can be used across different social media platforms. Due to this, the businesses can disseminate their information and message throughout various social media platforms. It also allows the users to share a meaningful experience irrespective of where they interact with your brand. For example, #PutACanOnIt and #ShareACoke have been recently successful social campaigns launched by Red Bull and Coca-Cola respectively on social media.

  1. Deliver Relevant Content Consistently

In this age of competitive edge, the users and customers want to go through every last detail regarding the products they are going to purchase. They are now finding it important to look for more and more information about products or services across different social media platform. The businesses, therefore, require a significant amount of content across every channel consistently in order to meet the demands of the users. However, the information reflected through the content should be relevant enough that the users reading it can get what they are looking for. The failure on the part of the businesses to produce consistent content could be counter-productive for them.

Therefore, to achieve a consistent delivery of relevant content, organizations should use right strategy, planning, tools and optimization so that the quality content production in today’s multichannel environment should be possible.

  1. Utilize In-Market Segments to Show Strong Commercial Intent

The high-commercial intent keywords can be extremely helpful in successfully translating the online presence into business for the organizations. Therefore, it is advantageous to use in market segments. The fact that data gathered by the third parties – known as data brokers is very crucial because it contains information about what consumers purchase. Not only this, these in-market segments have tons of invaluable information that can be advertised in different social media channels that can bring about positive results for the brands. For example, Facebook has an agreement with various data brokers with which advertisers can get access to this data.

  1. Start Remarketing on Social Media Platforms

These days there is a significant payback by remarketing in paid social campaigns. Whenever there is an incident when a user clicked a link and made a purchase, then the possibilities are very likely that the remarketing of the same process will achieve more conversions. So, failing to remarket the products or services to the potential customers on social media will be completely futile exercise. In short, remarketing is one of the most efficient as well as an effective technique that can significantly increase the chances that a customer will go an extra yard and convert. The least that can happen is an additional brand exposure, which will still underline an advantageous side of the investment. Moreover, these days this practice has been taken up by small businesses to compete online.

  1. Analyze and Post User-Generated Content

The user generated content is very crucial in that it is produced and shared by fans, followers as well as customers on social media channels. They do this in various ways either instantaneously and real-time or through contests and giveaways. Today, it is a widely known fact that the users who come across user generated content are a lot more likely to convert than the other way round. In this regard, the user-generated images that feature the products are very robust and powerful way of getting things done. As a matter of truth, when it was asked to the online shopper communities to choose between the user-generated and professional images, the Instagram images won with a clear majority.

  1. Target the Viewers with Social Advertisements

Targeting and converting website visitors are not easy tasks to perform as they require a lot of time and effort. So, when it is done then it is very pertinent to maximize the impact of the visit even after they leave the website.

There are many ways with which it is done. Website Custom Audiences (WCA) is one such option that allows targeting the website visitors. The other options also allow you to follow your website visitors to other sites like Twitter and Facebook, thereby encouraging them to take up your products or services.


Birbahadur Singh Kathayat is an entrepreneur and online marketing consultant. He is founder of the online marketing company LBSWebsoft. He has 15 years of work experience in digital marketing and helping small business. He advises several startups and established companies in India and other countries. You can follow him online at Google+ or @bskathayat.

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