How to Build High-Quality Links in 2017

Quality link building is one of the most important aspects of a good search engine optimization (SEO). It is also a valuable technique for driving traffic to a website, as well as a great asset for increasing online visibility and presence. As a matter of fact, quality links are one of the top three Google’s search factors for website rankings. Creating quality links demands time, patience and a lot of effort, but in the end, it is well worth it. In order to make the best of link building, it will come down to creating quality backlinks and amazing content.

It is important to remember that Google’s algorithm checks every backlink you have and rates it based on factors that concern the quality of content and its relevance to the specific news or niche, the quality of a website that links to yours and last but not least, how many people have linked to that page. Therefore, Google is watching your link quality and that is important for higher rankings. Here are a few tips on how to build high-quality links in 2017.

The Quality of Content

In order to make your links more valuable you have to support them with awesome content. Your links will not generate enough traffic nor be linked on good websites if they lack the quality that content can provide. Your posts have to be relevant, informative, and entertaining. They must also contain enough visuals that will capture enough attention.

Furthermore, Google’s algorithm can analyze the quality of your content and determine whether it is organic or not. That is why it is important to remember that only posts that contain high-quality content and information will pass the necessary criteria and will manage to get ranked high.

Website Optimization

Before you start creating awesome content and backlinks you will have to take care of your website first. It is a well-known fact that a good website is a foundation for good SEO. That means that it has to run smoothly in order to provide the best user experience. Furthermore, the best way to start is to get rid of all the technical issues such as slow loading speed, 404 errors, redirects, etc.

Moreover, it is important to avoid creating duplicate Meta data and duplicate content in order to avoid confusing viewers and to instilling frustration. The best way to approach this issue is with good organization. For instance, it is useful for link building agencies to have an internal company website with strong website architecture. That way, agencies can avoid creating duplicate links by organizing and delegating work specifically to every employee and each employee will know exactly what they have to do.

Broken Link Building

A technique that allows you to take full advantage of an opportunity and add your own value to someone else’s website is definitely broken link building. It is also one of the best ways to position your backlinks and generate traffic. Basically, what you do is search for websites with a similar niche as yours that have broken links. Many websites that have a lot of outbound links are bound to have a few of them that are broken.

When there are no more available recourses on the page that a link leads to, that link is considered broken. Contact the webmaster and report broken links, in return, ask them to add your own link instead of a broken one. Just make sure that the content in your link is as close as possible to the content that was on the broken link.

Guest Posting

If you want to generate backlinks the good old way, then guest posting is the way to go. However, if you want to generate quality links, then you will have to guest post on high quality websites that support guest contributors. It is important to remember that the authority of the page and a website is important in measuring the quality of a link. That means that the better the website, the better the quality of your backlink will be.

Furthermore, with guest posting you can publish your content on multiple blogs and websites that share your niche. With this online partnership between websites, you can increase your reputation and gain more credibility, as well as increase social media status, which will prove invaluable when a time comes for you to make backlinks on even more popular websites on the Internet.

Quality Lasts

Building high-quality links is a demanding and time consuming task. But in order to make your way to the top of the Google’s search and to make a name for yourself in the business world, you will have to make a serious effort. But remember, it is all worth it because quality lasts!


Birbahadur Singh Kathayat is an entrepreneur and online marketing consultant. He is founder of the online marketing company LBSWebsoft. He has 10 years of work experience in digital marketing and helping small business. He advises several startups and established companies in India and other countries. You can follow him online at Google+ or @bskathayat.

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