5 Social Media Marketing Tips to Level Up Your Audience Engagement Rate

Successful social media marketing requires more than gaining a massive following. 

After all, what good are hundreds of followers if you can’t engage them effectively and, in turn, encourage them to act on your offers and buy from you? 

The solution? Develop a winning social media audience engagement strategy that helps you turn followers into paying customers. 

Start your efforts to boost audience engagement with these five social media marketing hacks. 

1. Stick to a posting schedule

Posting content regularly on a consistent schedule can help you maintain a solid online presence across your social channels.

With a regular schedule, you can continuously churn out interesting and compelling content that keeps your audience engaged. 

However, content creation and distribution can take a toll on your time and energy since it involves many things, from researching your audience to following tried and true content writing tips

The key is to develop the most efficient way to post and share content across your social media marketing channels. 

One solution is to use reliable tools with automation features. The right tools can make posting and sharing content more organized, streamlined, and stress-free.

For instance, Vista Social’s sophisticated and modern social media marketing features let you schedule and manage your posts across social media platforms with ease.

The platform also offers a Smart Publisher. 

It can create, curate, and share content, automatically according to your set keywords and categories. 

The platform streamlines your social media content production and distribution tasks, from sharing poll questions for Instagram to your brand promotions on Facebook. It allows you to work more efficiently while supporting your audience engagement efforts. 

2. Post captivating visual content

You can’t just post videos, images, and other visuals on your social media feed and expect your audience to like and share them. 

Your visual content must be captivating enough to evoke emotions from your audience and entice them into engaging with your brand. 

Create stunning and compelling visual content that helps you drive engagement with these tips. 

  • Develop a visual content plan. Create a plan to map your content’s design, topic, distribution channels, and development strategy. 

Leverage handy design project management software to simplify this process—from tracking the task progress to collaborating with your team members in one place. 

  • Understand visual content design basics. Adding unique and creative aspects to your visual content is vital to help your brand stand out. However, it’s still crucial to follow visual content design rules.  

For instance, follow general visual content design practices such as using proper color contrasts and shapes and sizes and ensuring your graphic elements’ balance and alignment.     

  • Implement a consistent visual brand. Create high-quality visual content for social media that reflects your brand to help drive awareness and recognition. 

Include branding elements such as your logo and stick to a standard font to keep your designs on-brand and consistent. It can help you reinforce your brand’s identity, allowing you to build trust with your audience.  

Produce social media visuals that stay true to your brand, convey your message effectively, spark interest, and drive audience engagement. 

3. Use social media engagement apps

Engaging your social media audience requires investing time and energy into your initiatives and campaigns. 

To optimize your efforts, equip your team with reliable tools, such as:

  • Graphic design tools. If you don’t have an in-house visual artist or the budget to work with professionals, use free and user-friendly graphic design tools. 

For instance, Canva offers thousands of social media content templates—from Facebook cover photos to Instagram Stories—you can easily customize. 

Use Canva’s design tools to create stunning visual content that helps you engage your audience.  

For instance, most social media marketing platforms offer engagement tracking, analytics, and reporting to help you assess your content’s effectiveness in driving engagement.  

4. Encourage your followers to share UGC

You don’t always have to create original social media content to engage your audiences effectively. 

Share content other users create that is relevant to your brand or product. You can even incorporate UGCs in your ads across top advertising networks

User-Generated Content (UGC) is excellent for sharing engaging content without spending too much time and resources producing new posts. 

Leverage UGC to connect with your audience better and encourage more interactions while allowing the content owners to show off their posts. 

Below are several quick tips to help you encourage your audiences to share UGC. 

  • Include relevant hashtags. Use relevant and branded hashtags in the UGC you share on Instagram, Facebook, and other social media channels.

The right hashtags can make your shared UGCs searchable and more visible. It helps draw more audiences to your social feeds, content, and brand.  

Using hashtags strategically can also help compel your followers to act on your offers. 

For instance, if you’re running a limited promotion that lets customers buy SEO articles in bulk at 20% off, include a relevant hashtag in your post, such as #buyseoarticlesat20percentoff.

  • Add compelling CTAs. Entice your followers to share UGC using a catchy and compelling Call-to-Action (CTA). 

You can also offer incentives to sweeten the deal. 

For instance, if you sell makeup, ask your Instagram followers to share IG Reels, Stories, or photos showing their favorite makeup looks using your products and offer discount coupons.   

5. Reply to your audiences

A single reply to your followers’ comments can go a long way in boosting your social media engagement rate. 

Respond to re-tweets, comments, shoutouts, and mentions to make your audience feel you hear them and are interested in what they have to say. 

It’s one way of interacting with your social media audiences like you’re having one-on-one conversations with them. It helps you form connections with your audiences for higher engagement.  

Post interesting, fun, or trending topics and join your followers’ conversations in the comment section. It can make for memorable and sometimes funny interactions.  

Take your audience engagement to greater heights

Level up your social media marketing to boost your audience engagement. 

The higher your engagement rate, the more chances you’ll have to turn passive audiences into paying and loyal customers. 

Learn from the strategic social media marketing tactics in this guide, and you’ll see your engagement rate going through the roof in no time. 


Birbahadur Singh Kathayat is an entrepreneur and online marketing consultant. He is founder of the online marketing company LBSWebsoft. He has 10 years of work experience in digital marketing and helping small business. He advises several startups and established companies in India and other countries. You can follow him online at Google+ or @bskathayat.

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