Category: Digital Marketing

Has traditional SEO died? Is no one following the old SEO practices? If I still optimize my website the traditional SEO way, will I still be able to increase the traffic, visibility, and performance of my pages?

Well, saying it has died would be an overstatement here. But one thing we must agree upon is that some SEO practices have become outdated.

For example, keyword stuffing has become a sin now; earlier, about a decade back, some marketers would use keyword-loaded content and easily gain top positions in search engine results. If you would do this, your website will be penalized and will never be able to acquire any visibility or ranking on search engines.

SEO Strategies to Avoid

Here we list down those practices that have become completely outdated:

• Spamming (read: stuffing) keywords
• Creating multiple web pages for different versions of a keyword
• Publishing duplicate, low-quality, or irrelevant content on your site or third-party sites
• Using spun articles & blogs for backlink generation
• Buying links on top DR/DA/PA websites
• Not researching on the keyword planner
• Buying domains with stuffed keywords
• Not valuing user experience
• Not paying attention to URL structure

AVOID implementing these SEO strategies on your or your clients’ website. As a marketer, you must be aware of all the algorithm updates being released by Google.

If you run a business that serves customers in a specific area—like a restaurant, dentist, plumber, or retail store—local SEO isn’t optional. It’s how people nearby find you when they search for services or products like yours. And if you’re not showing up in those local searches, your competitors are.

This post breaks down what local SEO is, why it matters, and how to do it right—step by step.

What Is Local SEO Services?

Local SEO (Search Engine Optimization) is the process of optimizing your online presence to attract more business from relevant local searches on Google and other search engines.

These searches often include a location (e.g., “coffee shop near me” or “lawyer in Dallas”), or they happen on mobile devices with location tracking turned on. Google understands when a search has local intent—and it shows localized results.

The difference between standard SEO and local SEO service is the geographic focus. Traditional SEO services help you rank nationally or globally. Local SEO helps you rank in your city or neighborhood, especially on Google Maps and the local “3-Pack.”

You have a well-designed and well-developed website for your business. However, you have no traffic or sales. You know why it is happening to you. It’s the absence of your site on the Internet, and hence, people do not come across your company while searching for the products/services you offer. Here, it means you need to optimize your website for search engines, and the process is known as SEO or Search Engine Optimization.

What is SEO?

Search engine optimization is a method or technique utilized to improve the visibility of a website on search engines by making it rank higher on search engines. It is done on and off-page.

Why do you need SEO?

Optimizing the site for search engines offers numerous benefits. With a constant campaign, SEO improves the ranking of a site and drives huge traffic to it. Here are some valuable reasons why you should do SEO:

• Organic search is a primary source of web traffic. According to Search Engine Journal, Google has a 75% share in the total search market and others like Bing, Yahoo, and Baidau have a 25% share. For better organic search results, you should optimize your site for Big and Yahoo apart from Google.
•  SEO develops trust and credibility
• It offers a better user experience.
• Search Engine Optimization offers increased traffic, engagement, and conversions.
• It impacts the buying cycle.
• It offers a better understanding of your web environment.
• It is cheaper in comparison with other advertising means.
• It’s a long-term strategy and offers results for a longer period.