Are you usually in a constant worry regarding your local business website so that it could appear in the search engine results? Then writing a blog can prove an effective tool for building an online presence. Regularly maintained blogs provide excellent platforms for exchanging ideas and sharing experiences. It is even more important for the businesses that largely rely on online operations.
It is very difficult to define Art but Marketing does seem to fit in the description. Marketing needs innovation, it needs dedication and above all it needs knowledge with experience. Marketers create campaigns and spread awareness about their product or service by designing creative visuals and writing succinct but engaging content.
Though marketing sounds pretty straightforward but new and continuous innovations has blurred the line between art and science in the domain.
Right from the beginning of Digital marketing sphere, Emails have been used on a massive scale to get a point across vast multitudes of users. It remains as important as ever when it comes to Business to Customers A.K.A B2C marketing. When you send out an Email in bulk make sure your mailing list is properly sorted out because a good mailing list gets you higher conversion rates. Additionally, no one wants to be bothered by unwanted spams which can eventually be very damaging to your business.
When you are dealing with an audience you haven’t even interacted with, the look of your website and more importantly the online reviews will drive customer’s trust in your business. According to a brightlocal study in 2015, 88% of consumers now form an opinion by reading 1-10 reviews and 92 % consumers read online reviews before making a purchase! It means only one out of 10 people trust you blindingly, and 9 of them follow what others recommend!
Trust is a big deal, offline or online. It extends way beyond E-commerce. And in a rapidly evolving digital marketplace positive online reviews and testimonials are your best bet to earn that hard found trust.
Marketing is a latent domain. It keeps restructuring on a daily basis. There was a time when TV, print media and billboards were the benchmarks, but it was a general communication, aimed at mass audience. With the growth of one-to-one interaction with customers, marketing is turning into a well structured relationship in which, the right decision, taken at the right moment, makes or breaks a customer.