In recent times, have you opened an email and thought of their newsletter as exciting? Well, not a lot of people do it, and most of the time, the marketing email just sits unopened in the promotions tab.
But what if you received the same thing on WhatsApp? You will probably look in your WhatsApp to figure out what it is. For modern eCommerce, WhatsApp marketing is no less than a currency.
WhatsApp marketing has an approximate open rate of 98%. Businesses planning to strengthen their place in the market need potential marketing tools.
Top WhatsApp Marketing Software for eCommerce Stores
WhatsApp is an instant channel where around 80% of messages are read within the first five minutes. Billions of people are active on WhatsApp, but it is not possible to send messages to your huge customer base manually. Therefore, you should use WhatsApp marketing software.
Below are some of the top WhatsApp marketing tools to use for your eCommerce business:
1. Netcore
Netcore is an enterprise customer engagement platform. It offers omnichannel engagement through push notifications, email, SMS and WhatsApp. This is a prominent channel for enterprise-level marketing teams.
The advanced customer journey can be easily mapped through this channel. Comparatively, it is an easy-to-set-up platform and will help in delivering messages across various channels.
Small and medium-sized businesses may struggle slightly with this because of the cost.
2. Kwik Engage
If you’re looking for a revenue and retention channel, Kwik Engage is a prominent channel to consider. This software has been changing the face of WhatsApp for eCommerce. It offers the benefit of end-to-end shopping for customers.
Around 53% of mobile users abandon the page if they have to wait around 3 seconds for loading. Moreover, minor delays can also have a significant impact on the traffic.
Kwik Engage offers the benefit of Headless Checkout so that customers can complete the purchase within WhatsApp. Your customer doesn’t have to step away from the chat window. Such a seamless experience helps in improving the retention rate.
3. AiSensy
Supporting event-based marketing, AiSensy is a reliable WhatsApp marketing tool for eCommerce businesses. Acting as the middleware, it easily connects your CRM to WhatsApp. There are automated notifications and promotional broadcasts.
AiSensy has a free trial available. The drag-and-drop feature is one of the most convenient ones for businesses, for it helps to create complex automation without coding. The retargeting campaigns are integrated based on history and user behaviour.
The WhatsApp ads manager is integrated, which helps in generating high-quality leads from Instagram and Facebook. The platform has a very user-friendly interface, making onboarding simpler for beginners.
4. Outcraft AI
Outcraft AI is one of those WhatsApp marketing tools that’s meant for activating, recovering, engaging, and retaining customers across multiple channels. These channels usually range from calls to SMS, email, and WhatsApp.
Outcraft AI helps eCommerce businesses with regular follow-ups. The AI sales agent is responsible for inbound leads and qualification. eCommerce businesses can have multiple use cases through it, such as post-purchase upsell and abandoned checkout recovery.
A major reason to use Outcraft AI is that it works better than the standard WhatsApp chatbot. It can handle calls, rejections, and even follow-ups. Furthermore, it tends to route the next action based on the response. It’s a revenue engine, so mostly suitable for high-budget templates.
5. Interakt
Developed for B2C businesses, Interakt can be extremely effective for eCommerce businesses that want to use WhatsApp as their catalog sales channel. It converts sales through automated order updates and native catalog sharing.
Ecommerce businesses with catalogs should consider using this platform. The auto-sync feature can update your Shopify products in real-time to the WhatsApp catalog. Furthermore, the notifications are automated to ensure the customers are informed about their order status.
Interakt is an official Meta Business Partner. Therefore, it is a reliable platform. Furthermore, this platform can be easily integrated with WooCommerce and Shopify, streamlining your eCommerce business operations. The platform offers free trials, which are efficient for small eCommerce business owners.
6. Zoko
Ecommerce businesses with a Shopify store looking for WhatsApp marketing tools can rely on Zoko. The platform offers support for WhatsApp catalog, flow builder, support, and broadcasts. Furthermore, it has the official Meta partnership, driving reliability.
The flow builder of Zoko is extremely crucial to ensure cart, order, and catalog events are triggered right on time on WhatsApp. It is built for Shopify merchants with a strong focus on eCommerce as compared to generic toolboxes.
The platform is effective for tracking catalogs, carts, and repeat purchases. It is a very user-friendly platform compared to the other API platforms.
7. Braze
Braze is a popular customer engagement and messaging platform. Focused on cross-channel messaging, it brings messaging and engagement through WhatsApp, SMS, mobile, and email.
The mobile app and web messaging feature caters to compatibility, driving better results for eCommerce businesses. On WhatsApp, it helps with dynamic personalization of messages, which is very important in the eCommerce business. The personalized messages help the customers feel connected to your brand.
The tool has built-in A/B testing and automated optimizations. Furthermore, it offers the benefit of real-time automations, which make it easier to send messages to a larger audience at once. Contact management and flexible segmentation enable businesses to send messages to the chosen audience, driving maximum reach.
How to Choose a WhatsApp Marketing Tool for Your Business?
Choosing the right WhatsApp marketing tool is extremely essential for your business. Below are some of the key factors to consider before choosing the software:
- Ensure that the software has a verification of the Business Solution Provider (BSP). You can check for this verification in Meta’s Partner Directory.
- Always assess the use case and capability of the software to ensure that it fits your business needs.
- Apart from WhatsApp, your customers are active on multiple channels. It is advisable to ensure that the tool supports other channels as well.
Conclusion
Ecommerce businesses need to select WhatsApp marketing tools that drive revenue and increase retention. At the same time, the tool should help your business with better customer engagement, AOV, TLV, and conversion rates. The right platform should support the major use cases and key features of WhatsApp, right from transactional to promotional, further driving better business for eCommerce. Use the tool to its full marketing potential so as to streamline workflow and ensure that every message is sent to the right audience.
