Digital Marketing – Page 11

How to Create a Successful Lead Nurturing Campaign

April 8, 2019April 8, 2019 kathayat Leave a comment

The buyers were in complete control until the advent of the Internet. No customer wants to be sold. They invest enough time to conduct research about a product or service before interacting with a seller for the purchase. The buyers now want to be listened to, and this change in behavior is a challenge for the way of traditional selling.

A study conducted by Marketing Sherpa, 73% of the leads do not buy products or services in the first time when they give their contact number. They probably do not love to do business with you if a lead is not ready to buy your product/service.

Another study done by Annuitas suggest that nurtured leads have a 47% higher AOV (average order value) in comparison with the deals closed without nurturing.

If you want to be sure about having business deals with the generated leads, you need to develop a stronger relationship with your customers for the generation of higher average order value. You need to build a strategy to create and nurture leads.

How to Write an Engaging and Most Appropriate SEO Article for Your Local Clients

January 3, 2019May 6, 2020 kathayat Leave a comment

Modern day content creation is considered as one of the most effective means to market businesses and reach the audiences. When relevant articles are written and SEO optimized, there are more chances for them to be found, while the engaging aspect of articles draws people towards them.

Are you frequently asking yourselves, what are the best types of content for local SEO and local clients? Well, first of all, you need to know how to structure your article, how to make it presentable and how to engage your readers. Later, the content needs to be optimized for search engines.

On the outset, just before penning your thoughts down and structuring your research and study regarding any topic, you need to understand that your content should accomplish two goals – “appeal to the end user”, and “address a specific issue or problem”. Knowing this will help you create content that meets these goals.

How to leverage Video to double your marketing ROI

October 16, 2018September 20, 2026 kathayat Leave a comment

The digital domain is a rapidly evolving marketplace. If you are using interesting text to attract users, it’s good. If you are using infographics, even better. But if you are NOT using Video Marketing, you need to make significant changes in your marketing strategy, right now!

Let us look at some statistics:

Video on landing page can increase conversion by 80% or more.
Companies using video marketing enjoy 41% more web traffic.
Video amounts for 55% of all mobile data traffic.
Video drives 157% more organic traffic from search engines
4 times as many customers would rather watch a video than read about it.

Sources- Aberdeen, Visually, Brightcore, eMarketer

Powerful Marketing Strategy for Drug Rehab Industry That Grow Business

September 13, 2018September 20, 2026 kathayat Leave a comment

Let me start with some reports on drug addicted peoples. As per the report of the UNODC, 29.5 million people globally suffer from the drug addiction in 2017 and it is growing every year. And as per the report of the WEBMD news, the alcohol kills 2.8 Million people globally each Year, to recover from the addictions, there are numbers of rehabilitation centres are worldwide that are helping to recover from addictions. The industry is booming as other industry too.

The marketing for the rehab centres are not an easy task, first, the people consider these as a drug, and they don’t know the motivation behind of rehab industry and don’t allow to implement marketing strategy, you need a result oriented strategy that target your valuable audiences to make their life better. Many organisations have used short-term marketing solutions to get leads like Google paid ads, but this is not an option now due to Google restrictions. You need to build an effective marketing plan to get more business leads.

Want To Make Your App Viral? Follow These Impressive Marketing Strategies

November 13, 2017February 24, 2020 kathayat Leave a comment

So you are done with creating your business app. It is attractive, loaded with useful features and working fine on every device. However, there is a challenge in waiting for you. You now have a herculean task of promoting your app and make people download it.

For the last few years, mobile apps have gained enormous significance thanks to the smartphone revolution. The impact of this revolution is such that mobile apps have become an essential part of our lives. Be it online shopping, ordering food, paying bills, reading books or for that matter conducting a business; apps are indispensable tools today.

This exponential surge in the number of apps has toughened the competition of taking them to the masses like never before. It is of paramount importance for businesses to market and promotes their apps. This has led to the development of creative strategies on the part of app publishers with a sole purpose of making their apps known and downloaded.