Category: Digital Marketing

10 Content Marketing Tips for B2C Startups

kathayat Leave a comment

For most companies, content marketing is an important component in the overall strategy, whether it’s a startup or a large one.

However, getting started with content marketing can seem daunting if you don’t have the bandwidth.

According to Contently, 72 percent of B2C content marketers produced content more than they did a year ago, and this trend is on the rise.

Furthermore, 56 percent of businesses do not own a content marketing strategy, even though it is prioritized with SEO, new customer engagement, and social media.

However, 89 percent of B2C startups say they’re using content marketing, with 70 percent somewhat or very happy with their efforts.

Image source: Content Marketing Institute

Additionally, studies suggest that content marketing saves the company a lot on budget as it costs 62 percent less than traditional marketing, while generating thrice as many leads.

Read More

How to Create a Successful Lead Nurturing Campaign

kathayat Leave a comment

The buyers were in complete control until the advent of the Internet. No customer wants to be sold. They invest enough time to conduct research about a product or service before interacting with a seller for the purchase. The buyers now want to be listened to, and this change in behavior is a challenge for the way of traditional selling.

A study conducted by Marketing Sherpa, 73% of the leads do not buy products or services in the first time when they give their contact number. They probably do not love to do business with you if a lead is not ready to buy your product/service.  

Another study done by Annuitas suggest that nurtured leads have a 47% higher AOV (average order value) in comparison with the deals closed without nurturing.  

If you want to be sure about having business deals with the generated leads, you need to develop a stronger relationship with your customers for the generation of higher average order value. You need to build a strategy to create and nurture leads.

Read More

5 Crucial Digital Marketing Trends that will Dominate 2019

kathayat Leave a comment

The one constant thing in the digital world is the CHANGE. That means if you don’t acknowledge it or embrace it fully, there’s might be a situation, you or your brand might get dumped by the trend.

If you ever give a pause and think about web design, you can see how it has come a long way since the first website was published. It was strictly texted based with first generation HTML. But today, after two decades after the first publication of World Wide Web, we can’t imagine a website without aesthetic and responsive design, 3D buttons, blended typography, parallax, and large background image. So compared to your rival’s site, if your website looks dated, you’ll lose potential clients in each second.

While this may be a small picture but the fact remains that our digital marketing industry is changing like crazy. Technologies evolved within the past few years are becoming backdated to fight competition for all entrepreneurs and marketers. These technological innovations, new strategies, and trends are moving so fast that if you failed to keep pace with it than ever, you might be left far behind your rivals.

Read More

How to Write an Engaging and Most Appropriate SEO Article for Your Local Clients

kathayat Leave a comment

Modern day content creation is considered as one of the most effective means to market businesses and reach the audiences. When relevant articles are written and SEO optimized, there are more chances for them to be found, while the engaging aspect of articles draws people towards them.

Are you frequently asking yourselves, what are the best types of content for local SEO and local clients?  Well, first of all, you need to know how to structure your article, how to make it presentable and how to engage your readers. Later, the content needs to be optimized for search engines.

On the outset, just before penning your thoughts down and structuring your research and study regarding any topic, you need to understand that your content should accomplish two goals – “appeal to the end user”, and “address a specific issue or problem”. Knowing this will help you create content that meets these goals.

Read More

How to leverage Video to double your marketing ROI

kathayat Leave a comment

The digital domain is a rapidly evolving marketplace. If you are using interesting text to attract users, it’s good. If you are using infographics, even better. But if you are NOT using Video Marketing, you need to make significant changes in your marketing strategy, right now!

Let us look at some statistics:

  • Video on landing page can increase conversion by 80% or more.
  • Companies using video marketing enjoy 41% more web traffic.
  • Video amounts for 55% of all mobile data traffic.
  • Video drives 157% more organic traffic from search engines
  • 4 times as many customers would rather watch a video than read about it.

Sources- Aberdeen, Visually, Brightcore, eMarketer

Read More