Right from the beginning of Digital marketing sphere, Emails have been used on a massive scale to get a point across vast multitudes of users. It remains as important as ever when it comes to Business to Customers A.K.A B2C marketing. When you send out an Email in bulk make sure your mailing list is properly sorted out because a good mailing list gets you higher conversion rates. Additionally, no one wants to be bothered by unwanted spams which can eventually be very damaging to your business.
When you are dealing with an audience you haven’t even interacted with, the look of your website and more importantly the online reviews will drive customer’s trust in your business. According to a brightlocal study in 2015, 88% of consumers now form an opinion by reading 1-10 reviews and 92 % consumers read online reviews before making a purchase! It means only one out of 10 people trust you blindingly, and 9 of them follow what others recommend!
Trust is a big deal, offline or online. It extends way beyond E-commerce. And in a rapidly evolving digital marketplace positive online reviews and testimonials are your best bet to earn that hard found trust.
Marketing is a latent domain. It keeps restructuring on a daily basis. There was a time when TV, print media and billboards were the benchmarks, but it was a general communication, aimed at mass audience. With the growth of one-to-one interaction with customers, marketing is turning into a well structured relationship in which, the right decision, taken at the right moment, makes or breaks a customer.
Digital marketing, what is digital marketing? Digital marketing is a way to promote business via one or more forms of electronic media. Now what is electronic media? An electronic media is a way to broadcasting any massages or news in the form of digital, these techniques can be television, radio, Internet and any other medium that requires electricity or digital encoding of information. Now what is the mean of digital marketing? Optimization of website with the help of digital media? Yes is it, Digital marketing is a combinations of SEO, SEM, SMO, SMM, Video optimization, News broadcasting, email marketing, advertising on television, telephone, mobile, Smartphone’s, mobile messaging, mobile applications etc.
Why digital marketing important?
Digital marketing is a way to broadcast any news and information in the world. And now days around 70% peoples are growing with mobile phones, internet and televisions, and to reach every customer or audiences this is the best and fastest way of branding.
What we can do in Digital Marketing?
For business success, it is required to implement best digital marketing strategy. Before making any work strategy we have a clear sense of few things:
- What is the goal of organization?
- What are your targeted audience and which types of customer you are looking for?
- What we want to deliver to the customer?
And if you are already in the online marketing and not getting good result then you have to follow below points:
Check where we are now – In this step you must have to check, where your business stand at the moment. Check what you have done in past. Do they work well? Or which online marketing activities are the most effective and what impact does each one have on your business?
Check where we are missing and fix issues: In this step you need to check the website SEO, SEM, SMO performance and other factors, which are required to get higher ranking as well as online business.
Keep above steps in your mind and develop digital marketing strategy. Activities that you should include in your digital marketing work strategy:
- Blog Updation
- User friendly website content
- Video Optimization
- QA & Forum postings
- Paid advertisement on search engines
- Email marketing
- Social media marketing
- Mobile marketing
- Televisions marketing
- Local business optimization
- Encourage online reviews
- Inforgraphic submissions
- Case study and white papers submissions
- Banner or image optimization
Depend upon the budget you can include above techniques in your work strategy. But if you want develop online business and improve online reputations you must include all online activities in your list to target your all customers.