5 CRO Barriers and How to Effectively Overcome Them

When you design a website the ultimate goal is CONVERSION. Conversion Rate Optimization or CRO is a common practice followed by successful marketers to convert visitors into customers.

Opposed to the common misconception that online marketing is very costly and only affordable by big entrepreneurs, CRO boost conversion rates without incurring large and impractical expenses.

Let us point out some barriers to CRO, how it can adversely affect the “selling potential” of your website and subtle ways in which it can be overcome:

1- Speed means Customer Satisfaction

Slow sites are a bad User Experience (UX). Period.

Impatient Users get irritated by a slow loading webpage.

Back in 2009, Google conducted a research which shows that slowing down a page by 100-400 milliseconds (less than half a second) reduced searches by 0.2%-0.6%. This might sound like a small number but it amounts to a loss of 14,400 searches, per minute! Furthermore if the website keeps up this trend for a considerable time, the users get detached with an accelerated pace.

According to a study by Strangeloop networks a mere 1 second delay can cause “16% decrease in UX, 11% fewer page views and 7% loss in conversion”.

But it is 2016 and times have changed substantially. With plethora of options available to users, page loading time has become more important than ever. Here is a graph which compares bounce rate with loading time of the page.

Nowadays people expect a website to load within 3.7 seconds. Typical Ecommerce websites take 4.9 seconds to become usable.

Read More

How video marketing can accelerate your business growth

In this digital era, everyone is struggling to drive more traffic and increase their competitiveness. A big thanks to the advancement in technologies and strategies. Using the right technology at the right time makes it easy for the business to attract, engage, and delight the customers and hit the goals. Well! From the list of all the strategies, video marketing is one of the fastest-growing technologies that is helping the businesses in grabbing the visitor’s interest and driving the sales.

Due to its excellent benefits, around 63% of the businesses started using video content to reach the new heights sooner. If you are not using video marketing in your marketing strategy, then you are omitting one of the most profitable parts of marketing. Wondering why?

Read More

How to Get Your Music On The First Page Of Search Engines

If you’d like to increase your fan base and have more people accessing your music, then you should consider search engine optimization (SEO) for your music business.

SEO is a marketing strategy aimed at boosting traffic to your website via organic search results.

Is it essential to bands and musicians? Yes, it is, and for two primary reasons:

  • It allows people who love your music to find your website by searching for you in search engines.
  • It increases the chances of people who may like your type of music to come across you after searching for your brand.

In other words, it’s about using the right SEO techniques to make your music discoverable on Google. Here’s how to go about it:

Start and Optimize a YouTube Channel

YouTube is a gem for all artists. It’s where most people go when searching for their favorite music. Specifically, you need a YouTube channel for your music because:

  • It’s the number one search engine for all music fans.
  • Most artists have used YouTube to build their careers.
  • Younger music fans use YouTube as their top listening platform.
  • Creating engaging music videos is by far the most effective way to beam your personality and brand into people’s eyes, ears, and imagination.
  • You can monetize your music through YouTube’s large ad-revenue.

Read More

Geofencing Marketing Strategies to Boost E-commerce Sales

If we explain the word “geofencing”, it is creating a fence or marking a boundary over a specific location on geo or Earth. In marketing terminology, geofencing refers to pitching your brand to a group of people or audience in a specific location.

However, for marketers, geofencing is not just about targeting people in a country, state, zip code, or location. It is also about the traits of their exact audience or buyer persona – such as competitions’ customers, buying history, web or mobile browsing trends, preferences, interests, age, and gender.

Geofencing and eCommerce

E-Commerce industry, which was going through a great hardship due to users’ privacy and financial security concerns at the beginning of the last decade, has already started leveraging geofencing to reach new customers; establish a healthy but a tough competition; and set new sales records.

According to a report, “51% of smart phone users have discovered a new company or product conducting a search on their smart phone.”

If users can find or locate a company, product, or service they need, why can’t a company or marketer locate customer(s) for their product? Geofencing allows for that with the help of new-age marketing tools and techniques.

Read More

Why Creative Design is Essential for Referral Marketing Success

Design plays an essential role in referral marketing. You will not be able to convince your prospects to sign up unless you visually tell them what to do. In this age, where images and videos dominate the content arena, it is even harder to get your prospects’ attention unless you have a visual ad. This is the reason why you should incorporate creative design into your referral marketing plan.

Why You Need Creative Design in Your Referral Program

Creative design plays a vital role in referral programs. Here are some reasons why you need to improve it. 

Having a Creative Intuitive Design is Hard to Miss

When you promote a product or a program to your customers, it is crucial to do so with creative design. Design is for more than visual pleasure. It is also for catching attention. You’ll know it when you view ads. The ad that is better designed usually get more clicks and engagements. This is because design plays a vital role in marketing. Brands will not pay thousands of dollars for design if it does not help them.

Read More