Category: SMO

According to the study by Buffer there are 800 million users who are using and sharing images and contents each day on Instagram. Now day’s online business or brands are targeting Instagram more than ever to get more sales and brand awareness by posting photos, videos, and stories but the question is, are they able to track the performance of the marketing campaign? A marketing campaign can’t be successful until we don’t track and analyze the output of what we are doing.

In this post, I am going to share the best Instagram analytics tools to track the performance of marketing strategy and help you go deeper into your data like Impressions, reaches, engagement, audience metrics and much more, here are tools that you can use:

Instagram Insights

In-built tool by Instagram, you need to create a business account to access Instagram Insights, and with the help of this tool, you can track your post, images, stories engagements, reach, impressions and other performance of your account.

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In this age of the highly connected world, social media has become a boon for the businesses around the globe. Social media activities are only rising on a daily basis, so are the prospects for any particular brand to get promoted on this platform. Therefore, it is very pertinent for the businesses to understand as to what the social media can achieve for them when it comes to promoting their brands. To begin with, the strategies and techniques utilized by the social media professionals are varied and diverse. So, to choose and use the effective ones among them could really make a lot of difference in the long run. In this regard, the following ten tips can prove extremely handy for improving marketing of businesses.

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